{"id":21012,"date":"2022-10-24T17:30:00","date_gmt":"2022-10-24T17:30:00","guid":{"rendered":"https:\/\/sitenerdy.com\/?p=21012"},"modified":"2022-10-21T11:42:39","modified_gmt":"2022-10-21T11:42:39","slug":"woocommerce-vs-wix","status":"publish","type":"post","link":"https:\/\/sitenerdy.com\/woocommerce-vs-wix\/","title":{"rendered":"WooCommerce vs Wix eCommerce – Which is Better?"},"content":{"rendered":"\n

Wondering which is better between WooCommerce vs Wix eCommerce<\/strong>? Not sure which of these platforms to choose for building your eCommerce store?<\/p>\n\n\n\n

Undoubtedly, choosing the better eCommerce platform for starting your online store can be confusing, right? If so, then you\u2019ve come to the right article. We\u2019ll be comparing WooCommerce vs Wix eCommerce and see which is a better choice of the two.<\/p>\n\n\n\n

WooCommerce and Wix are both very popular eCommerce platforms to build and run an online store. They come with rich and easy-to-use tools and features that help you easily build your online store. Hence, they both are the best in their ways. <\/p>\n\n\n\n

So, to help you out, we present to you the comparison between \u201cWooCommerce vs Wix eCommerce\u201d. In this article, we\u2019ll compare these platforms and help you and other beginners to choose the best platform.<\/p>\n\n\n\n

So, let\u2019s get started.<\/p>\n\n\n\n\n\n

\nA.<\/span> What is WooCommerce? \u2013 Overview<\/h2>\n\n\n\n

WooCommerce<\/a> is an open-source eCommerce platform that lets you set up an eCommerce site<\/a> for all sizes. Moreover, it\u2019s an easy-to-use platform that\u2019s available in the form of a WordPress plugin.<\/p>\n\n\n\n

\"WooCommerce<\/figure>\n\n\n\n

Additionally, it\u2019s one of the best WordPress plugins<\/a> founded in 2011. Later in 2015, it was acquired by Automattic, the company behind WordPress.com.<\/p>\n\n\n\n

In fact, you can install and use the WooCommerce plugin on your WordPress site for free. Doing that, allows you to add eCommerce functionality to your WordPress sites. Now, you can seamlessly turn your WordPress site into an eCommerce site.<\/p>\n\n\n\n

As of 2022, WooCommerce has already got over 5 million+ websites actively using it globally. That is why WooCommerce makes it to the top of the most popular eCommerce platforms<\/a> worldwide.<\/p>\n\n\n\n

Moreover, it comes with many WooCommerce extensions<\/a> that allow you to add advanced features to your store. In this way, you\u2019ll be able to give a frictionless shopping experience and can also offer several functionalities.<\/p>\n\n\n\n

Indeed, it also includes 40+ attractive WooCommerce themes<\/a> that help you kick-start the front end of the store.<\/p>\n\n\n\n

Overall, WooCommerce allows you to display and sell physical and digital goods, product variations, instant downloads, and affiliate items. Notably, you can manage your payments and offer 100+ payment gateways \u2013 including Stripe, PayPal, and Square.<\/p>\n\n\n\n

\n\n\n\n

\nB.<\/span> What is Wix eCommerce? \u2013 Overview<\/h2>\n\n\n\n

Wix<\/a> is a popular website builder that allows you to create your websites without dealing with any coding lines. Unlike WooCommerce, Wix is a hosted solution that doesn\u2019t require any external hosting plan. As it offers its own hosting on cloud servers.<\/p>\n\n\n\n

\"Wix<\/figure>\n\n\n\n

Wix was founded back in 2006 and currently powers over 4 million websites. Hence, it\u2019s considered an ideal website builder for small businesses and people who aren\u2019t too techy and don\u2019t understand complex coding.<\/p>\n\n\n\n

Similarly, Wix offers a dedicated eCommerce website builder to create and sell online with professional online stores. Wix eCommerce<\/strong><\/a> is an eCommerce platform that allows you to launch, run, and scale your online store with advanced eCommerce features.<\/p>\n\n\n\n

With this, you can sell your products on multiple platforms like online\/mobile storefronts, Amazon, Instagram, etc. Indeed, you can manage all of them from a single dashboard.<\/p>\n\n\n\n

Additionally, it also includes some free tools like Wix Logo Maker and Business Name Generator. So, you can enhance your online presence and boost your brand with a custom domain.<\/p>\n\n\n\n

Notably, it also provides reliable dropshipping services. With this, your suppliers can ship the ordered items to customers with hassle-free inventory or shipping management.<\/p>\n\n\n\n

As mentioned above, Wix is a fully hosted platform that provides everything you\u2019ll need to build an eCommerce store. Moreover, it also offers a free subdomain that looks like www.example.wixsite.com<\/em><\/strong>.<\/p>\n\n\n\n

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\nC.<\/span> WooCommerce vs Wix eCommerce: Quick Comparison<\/h2>\n\n\n\n
Features<\/strong><\/td>WooCommerce<\/strong><\/td>Wix eCommerce<\/strong><\/td><\/tr>
Overall Rating (G2 Review)<\/strong><\/td>4.4\/5<\/a> (1006)<\/td>4.2\/5 <\/a>(1525)<\/td><\/tr>
Ease of Use<\/strong><\/td>4\/5<\/td>4\/5<\/td><\/tr>
Value for Money<\/strong><\/td>4.5\/5<\/td>4.5\/5<\/td><\/tr>
Pricing<\/strong><\/td>Free WordPress plugin<\/td>Free plan; price starts at $4.50\/month<\/td><\/tr>
Customization<\/strong><\/td>Pretty customizable<\/td>Limited customization<\/td><\/tr>
Themes & Designs<\/strong><\/td>Limited to 56 themes<\/td>Over 500+ themes<\/td><\/tr>
Plugins & Extensions<\/strong><\/td>Huge extension library
WooCommerce Extensions<\/a><\/td>		Few in number
Wix App Market<\/a><\/td><\/tr>
SEO<\/strong><\/td>Compatible with WordPress SEO plugins<\/td>Built-in SEO features<\/td><\/tr>
Help and Support<\/strong><\/td>3\/5<\/td>3.5\/5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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\nD.<\/span> WooCommerce vs Wix eCommerce: How to Setup the Platforms?<\/h2>\n\n\n\n

In this section of WooCommerce vs Wix eCommerce, we shall begin with how we can configure the platform for building our eCommerce website.<\/p>\n\n\n\n

Let\u2019s begin with WooCommerce.<\/p>\n\n\n\n

How to Setup and Configure WooCommerce?<\/h3>\n\n\n\n

To install WooCommerce, navigate to Plugins > Add New > WooCommerce > Install > Activate<\/strong>. For more detailed steps, learn how to install a plugin<\/a>.<\/p>\n\n\n\n

\"Install<\/figure>\n\n\n\n

Once the installation is completed, you\u2019ll find the WooCommerce<\/strong> menu added to your WordPress dashboard. In that menu option, you can find three more options added to it \u2013 Products<\/strong>, Analytics<\/strong>, and Marketing<\/strong>.<\/p>\n\n\n\n

\"WooCommerce
WooCommerce Menu Options<\/figcaption><\/figure>\n\n\n\n

Adding Products to The WooCommerce Store<\/h4>\n\n\n\n

To add the products to the store, go to Products > Add New<\/strong> from your WordPress dashboard and then add your products.<\/p>\n\n\n\n

Now it\u2019ll take you to the next page that looks similar to making a post or page on WordPress. Here, you\u2019ll add the product title, product description, and category.<\/p>\n\n\n\n

\"Navigate
Navigate to Product Add New Page<\/figcaption><\/figure>\n\n\n\n

Similarly, in the Product Data<\/strong> section, you\u2019ll get options to describe the type of your product. For instance, you need to define whether the product is virtual or downloadable or even a simple, grouped, or variable product.<\/p>\n\n\n\n

Alongside that, there are other more features to configure like shipping, inventory, attributes, and linked products all have their tabs. In its General<\/strong> tab, you can set the regular as well as the sale price for the product.<\/p>\n\n\n\n

\"WooCommerce
WooCommerce General Setting Section<\/figcaption><\/figure>\n\n\n\n

After that, there is also an option to add images and videos through the product gallery, product image, and text editor modules.<\/p>\n\n\n\n

In this way, you can easily get started, add products, and sell them instantly with WooCommerce. Undoubtedly, WooCommerce is one of the easiest eCommerce platforms to use.<\/p>\n\n\n\n

How to Setup and Configure Wix?<\/h3>\n\n\n\n

Before you start setting up your Wix eCommerce store, you need to first create an account on Wix. <\/p>\n\n\n\n

For that, you need to go to the Wix eCommerce official homepage and then click on the Create Your Store<\/strong> button. <\/p>\n\n\n\n

\"Click
Click on Create Your Wix Store Button<\/figcaption><\/figure>\n\n\n\n

Once you\u2019ve clicked on that button, it\u2019ll take you to the next page where it\u2019ll ask you to create an account. Here it\u2019ll ask you to type in your email address, and password.<\/p>\n\n\n\n

Always remember that you can also create your store with Google or Facebook accounts too.<\/p>\n\n\n\n

Now, click on the Sign Up<\/strong> button to continue.<\/p>\n\n\n\n

\"Create
Create Wix Account<\/figcaption><\/figure>\n\n\n\n

Following that, it\u2019ll redirect you to another page that will ask you to configure your store and give more information about your business. Here, it\u2019ll ask you to provide information such as type of business, store name, and more.<\/p>\n\n\n\n

Once you\u2019ve completed providing all the required information, it\u2019ll generate an official Wix eCommerce dashboard for you. That look like this \u2013 <\/p>\n\n\n\n

\"Wix
Wix eCommerce Dashboard<\/figcaption><\/figure>\n\n\n\n

Adding Products to Wix Store<\/h4>\n\n\n\n

Now to start adding the products to the store, go to the Wix dashboard and from there navigate to Store Products > Products > New Product<\/strong>. On clicking on the New Product<\/strong> button, it\u2019ll further ask you whether your product is physical goods or a downloadable file.<\/p>\n\n\n\n

Make sure to select the appropriate options for the product that you want to add to your store.<\/p>\n\n\n\n

\"Add
Add New Product to Wix Store<\/figcaption><\/figure>\n\n\n\n

Following that, it\u2019ll open a visual editor where you can create and add a product to your eCommerce store. Just looking at the editor, it might look similar to that of WooCommerce.<\/p>\n\n\n\n

In this editor, you\u2019ll find everything you need to create a product. You can start off by adding and describing your products, uploading their respective images, setting attributes and prices, and more.<\/p>\n\n\n\n

\"Wix
Wix Add New Product Editor<\/figcaption><\/figure>\n\n\n\n

Once you\u2019ve added the basic details to your products, you can further configure them according to your requirement. For instance, you can create a discount coupon for the product, promote your product on social media, and also make your page SEO-friendly.<\/p>\n\n\n\n

This is how you can create a free Wix account and use it to build your online store. Isn\u2019t it simple?<\/p>\n\n\n\n

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\nE.<\/span> WooCommerce vs Wix eCommerce: Feature Comparison<\/h2>\n\n\n\n

eCommerce platforms such as WooCommerce and Wix come with rich features that can ease a store owner\u2019s job. Besides, it provides all the necessary tools required for successful results. Now, let’s compare WooCommerce and Wix in terms of the core eCommerce features.<\/p>\n\n\n\n

#1<\/span> Ease of Use<\/h3>\n\n\n\n

WooCommerce<\/h4>\n\n\n\n

No doubt, WooCommerce is quite an easy-to-use eCommerce platform. However, still for many beginners dealing with multiple customization options can come with a slight learning curve. <\/p>\n\n\n\n

At the same time, it also doesn\u2019t mean that you must be a developer to use WooCommerce. As it\u2019s a flexible platform that makes it is the first choice of many users. Hence, it’s also the reason why it\u2019s the most-used eCommerce platform.<\/p>\n\n\n\n

Nevertheless, if you\u2019re a developer who knows how to play around with code, then you can surely benefit from WooCommerce. Since you can achieve more customization options with a bit of coding.<\/p>\n\n\n\n

Wix eCommerce<\/h4>\n\n\n\n

Similar to WooCommerce, Wix also makes it easier to build an eCommerce store. All you need is to sign up, choose your design and template, add your products and that\u2019s it. <\/p>\n\n\n\n

You can find all the required tools and options within the dashboard to help you customize the store as per your needs.<\/p>\n\n\n\n

Moreover, if you\u2019re a newbie who is getting started with Wix then you can create your pages via an easy drag-and-drop website builder. It\u2019s an intuitive WYSIWYG (What-You-See-Is-What-You-Get) editor tool that lets you see all the \u201clive\u201d changes as you work around the options.<\/p>\n\n\n\n

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Verdict<\/strong><\/p>\n\n\n\n

In comparison to WooCommerce, Wix is much easier to use! It\u2019s because of its intuitive drag-and-drop tool that makes building eCommerce websites easy for anyone.<\/p>\n<\/div><\/div>\n\n\n\n

#2<\/span> Themes and Designs<\/h3>\n\n\n\n

WooCommerce<\/h4>\n\n\n\n

As we look into the themes and designs, WooCommerce comes with 56 themes to choose from and among them 3 of them are free. <\/p>\n\n\n\n

As you check the WooCommerce Theme Store<\/a> page, you\u2019ll find themes are categorized based on different industries, from arts and crafts to toys and games. Likewise, these themes are further categorized into three more categories \u2013 Free<\/strong> (3), Storefront Themes<\/strong> (14), and Responsive<\/strong> (44).<\/p>\n\n\n\n

\"WooCommerce
WooCommerce Themes Store <\/figcaption><\/figure>\n\n\n\n

Among which Storefront is the official theme for WooCommerce. It\u2019s a free WooCommerce theme that is recommended to every WooCommerce user. Besides, it seamlessly integrates with WooCommerce extensions and updates.<\/p>\n\n\n\n

However, if you want premium templates, then you can go with the Storefront child themes that have a range from $0 to $39.<\/p>\n\n\n\n

\"WooCommerce
WooCommerce Storefront Theme<\/figcaption><\/figure>\n\n\n\n

With all these themes, you\u2019re allowed to customize menus, navigation, widgets, and social media integration. Indeed, every time you upgrade your site, you\u2019ll see changes in colors, styles, fonts and stock images depending on the themes.<\/p>\n\n\n\n

Additionally, you can also find a huge library of WooCommerce themes<\/a> made by 3rd parties. For instance, you can find free themes from the WordPress theme directory or go to a marketplace such as Themeforest<\/a> for premium themes.<\/p>\n\n\n\n

Lastly, you\u2019d be aware that when switching from one to another theme, there are some chances that you can lose the content of your site. Therefore, you should strictly be following WooCommerce\u2019s Guide<\/a> before switching between the themes.<\/p>\n\n\n\n

Wix eCommerce<\/h4>\n\n\n\n

Unlike WooCommerce, Wix comes with a large collection (over 500+ themes) of free themes to choose from. Among them, just over 80 are compatible with the Wix Stores app. Further, you can also find a few third-party premium Wix themes developed by various developers.<\/p>\n\n\n\n

\"Wix
Wix Website Templates<\/figcaption><\/figure>\n\n\n\n

The best part is that when it comes to customizing those themes, Wix offers two tools \u2013 ADI (Artificial Design Intelligence) tool, and the advanced editor.<\/p>\n\n\n\n

The first one is the ADI tool which is an AI-based tool that helps users quickly and easily make changes to the look and feel of their site. It gives its users full control when it comes to customization. And can be undoubtedly stated as one of the best tools in the industry. <\/p>\n\n\n\n

Another good thing is that this tool can be used on every page of your site. This means that it allows you to create a truly custom-looking website.<\/p>\n\n\n\n

Now the second tool is the advanced website editor. It offers some very good features, but it almost offers too much in terms of customization. You can quickly make last-minute adjustments to where elements of your website will be located. <\/p>\n\n\n\n

Among these two, the ADI tool is much more user-friendly, and would recommend it to new users, to begin with. However, you still need an advanced editor to be used while customizing your store.<\/p>\n\n\n\n

As some eCommerce features in the Wix Stores App can only be set up using the advanced editor. However, not knowing which tool you should choose to achieve what you want can be a little confusing.<\/p>\n\n\n\n

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Verdict<\/strong><\/p>\n\n\n\n

WooCommerce seems to have better themes and design options with huge customization freedom. Although Wix is simple yet elegant, WooCommerce lets you modify almost anything with advanced coding.<\/p>\n<\/div><\/div>\n\n\n\n

#3<\/span> Extensions and Plugins<\/h3>\n\n\n\n

WooCommerce<\/h4>\n\n\n\n

WooCommerce is a great platform in itself that lets you build, run, and sell products from your eCommerce website. And what makes it great is its compatibility with other plugins and extensions.<\/p>\n\n\n\n

WooCommere can integrate with both third-party WordPress plugins and WooCommerce extensions.<\/p>\n\n\n\n

WooCommerce itself is a WordPress plugin so you’re surely going to get a wide range of paid and free third-party plugins and extensions. You may use these extensions to simplify various eCommerce tasks.<\/p>\n\n\n\n

If you look into the WooCommerce Extensions Store<\/a>, you\u2019ve hundreds of free and paid extensions for payments, marketing, shipping, conversion, etc. Besides, it includes many extensions developed by third-party as well as developed by WooCommerce themselves.<\/p>\n\n\n\n

\"WooCommerce
WooCommerce Extension Store<\/figcaption><\/figure>\n\n\n\n

However, we recommend you use the extensions that are usually developed by WooCommerce themselves. As they\u2019re not only dependable but also sustainable and flexible. Although most of them are free, some come with expensive costs too.<\/p>\n\n\n\n

For instance, some of the popular extensions of WooCommerce \u2013 WooCommerce Shipping<\/a>, AutomateWoo<\/a>, Google Analytics<\/a>, Table Rate Shipping<\/a>, Shipping Tracking<\/a>, etc.<\/p>\n\n\n\n

Similarly, you can find plenty of WordPress plugins in the plugin directory that are designed for WooCommerce. Inside that directory, you can have plenty of plugins for anti-spam, social media, marketing, and accounting, making your store far more intuitive.<\/p>\n\n\n\n

However, WooCommerce is an open-source platform, so anyone with coding knowledge can easily create themes and plugins. Hence, it’ll be a good practice if you check the reviews before installing any plugin. Plus, choosing and using the right plugin can improve your conversion rates and vice versa.<\/p>\n\n\n\n

Wix eCommerce<\/h4>\n\n\n\n

Wix comes with a couple of hundreds of plugins and calls them applications. Unlike WooCommerce, the number doesn\u2019t seem as huge as it should have been.<\/p>\n\n\n\n

Alongside that, Wix is also not an open-source platform so third-party developers cannot contribute to adding their applications to the App Store. Only the core team from Wix can add the applications to the store<\/p>\n\n\n\n

Hence, this will ensure that all the applications are only built by professionals. Although it comes in a limited number, it\u2019s still secure and reliable in comparison to most of the WooCommerce extensions.<\/p>\n\n\n\n

Having said that, Wix is primarily a website builder. Hence, most of the features in this platform aren\u2019t specifically designed for eCommerce only. You\u2019ll find other types of applications too that are designated for other types of websites.<\/p>\n\n\n\n

\"Wix
Wix Stores<\/figcaption><\/figure>\n\n\n\n

Therefore, one must be careful and understand what application is suitable for their type of website. But once you install the Wix Stores<\/a> app, the combination offers the following features:<\/p>\n\n\n\n