17 Best WordPress Landing Page Themes & Templates for 2025 (Free + Paid)

Are you here to find the best WordPress landing page themes? Are you wondering which WordPress theme to use for your website landing page? Then you’ve come to the right place!

A well-designed landing page helps to capture your audience’s attention and to convert visitors into customers. Simply, a landing page is a one-page website where visitors arrive after clicking an ad or any other link. And, the landing page gives an initial glimpse of what your website or product is all about.

And with WordPress, you can find a variety of themes and templates that make creating the perfect landing page easy, even for beginners.

In this article, we’ll explore the best WordPress landing page themes and templates to help you create a stunning, high-converting page.

Let’s get started!

What is a Landing Page, And Why Do You Need One?

The landing page is the first page you land on after clicking a link, email, ad, or other location. It’s also known as the destination page. The landing page is considered the next step in converting site visitors into customers.

A landing page is a perfect place to showcase your products and services. It also encourages visitors to take specific actions, such as filling out forms, buying a product, registering, and more. Usually, a landing page is also known as a conversion page since it converts visitors to members, subscribers, or customers.

One of the benefits of using the landing page is supporting your business goals. For example, reaching a new marketplace, promoting products, getting new customers or members, and many more.

All these factors play an essential role in growing your business. Moreover, a well-optimized landing page will drive organic traffic to your site.

Things to Consider When Choosing a Landing Page Theme

Choosing a WordPress theme is not easy. Several landing pages look similar, which creates confusion. Also, not all the landing page themes available are equally created.

So, the right landing page themes depend on your website requirements and what you want to showcase on your landing page.

Several things need to be considered when choosing a landing page theme.

Other factors include a clean, minimal design, a call to action, media upload options such as images, videos, GIFs, animations etc., color and font options, and many more.

Finally, make sure to choose the landing page theme developed by professional developers only.

17 Best WordPress Landing Page Themes 2025

WordPress has plenty of free and premium versions of the landing page themes, where you don’t need to deal with technical skills and coding. There are many ways to create a landing page, but using a WordPress landing page theme is the best option.

Below are some popular free and premium WordPress landing page themes you can use for your website.

1. Astra

Astra is a lightweight and the most popular free WordPress landing page theme with over 1+ million active installations. It’s fully customizable and flexible, suitable for personal portfolios, businesses, and WooCommerce sites.

This theme comes with several layouts and 300+ ready-made website templates. You can easily import the ready-made templates to create a landing page. It also works with page builders like Beaver Builder, Elementor, SiteOrigin, etc.

Features of Astra:

• This theme offers 20+ free landing page templates.
• Smart slider block to help showcase your creations.
• With built-in SEO features, this theme ranks your site higher in the Google search engine.
• Astra is integrated with the WooCommerce plugin to easily set up an online store.

Pricing:

Astra is a freemium WordPress theme. You can download its free version from the WordPress.org theme repository. Or, install it right from your WordPress dashboard.

However, you can upgrade to its premium version, available in 3 different plans for more functionalities:

• Astra Pro: $49 for 1 website. It includes a site builder and integration with popular WordPress plugins like Elementor, Gutenberg, WooCommerce, Spectra, LearnDash, and others.
• Essential Toolkit: $79 for 1 website. Everything in Astra Pro and Ultimate Addons for Elementor, Elementor – Premium Starter Templates, Spectra Pro, and more.
• Business Toolkit: $149 for 1 website. This includes Essential Toolkit, SureFeedback, SureWriter, etc.

2. Divi 

Divi is one of the most popular themes on the market today that offers 370 layout packs to create any website landing page. Also, you can use the power of Divi AI to generate entire websites in no time. It can write content, code, and generate images for you inside the builder.

With Divi, you’ll also get a visual drag-and-drop Divi page builder that has everything you’ll need to create a website. Additionallt, it comes with all the building blocks you need for any website. You’ll find hundreds of additional modules in the Divi Marketplace.

Features of Divi:

• Access 2,600+ expertly-D=designed layouts to choose from.
• It consists of design elements like testimonials, calls to action, countdown timers, pricing tables, and more.
• Also you can create global content elements for consistent design and content for important elements throughout your site like a footer or a call to action.
• You can customize the background by adding colors, images, videos, and full control over the column background.

Pricing:

Divi is a premium theme that’s available to you at the following price costs:

• Divi: $89/year and $249 for a lifetime. Includes website packs, product updates, unlimited site usage, and more.
• Divi Pro: $277 per year and $297 for a lifetime. Includes all the above features along with Divi AI, Divi Cloud, Divi VIP, etc.

3. Zakra

Zakra is a multipurpose landing page theme that’s a great choice to build beautiful and professional sites. It comes with 100+ starter sites suitable for all types of websites. Besides, you can choose the colors that perfectly reflect your brand’s identity for the templates you select.

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Additionally, Zakra works well with various page builders such as Elementor, Gutenberg, Divi Builder, SiteOrigin, etc., so that you can create your custom layouts. It is also compatible with popular WordPress plugins like WooCommerce, Everest Forms, Yoast SEO, etc.

Features of Zakra

• Customize header of your landing page with a versatile header top bar, multiple layouts, settings options, etc.
• Also, get various container layouts like wide, boxed, separate, and more to customize the site’s appearance.
• It has plenty of space to add sections for your services, logos, team members,
• testimonials, and more.
• Also, seamlessly integrates with WooCommerce and offers top-notch eCommerce features.

Pricing:

You can download Zakra free version from the WordPress.org theme repository.

Whereas, its pro version is available in 3 different plans:

• Zakra Pro Plan: $55 for 1 site. 25+ free starter demos, 30+ premium starter demos, and more.
• All Theme Plan: $103 for 3 sites. Companion for Elementor, and all from Zakra Pro plan.
• ThemeGrill Agency Plan: $499 for unlimited sites. ThemeGrill all themes, VIP support, and all plugins.

4. Kadence

Kadence is a lightweight and fully responsive WordPress theme that comes with several starter site demos to choose from. Easily change the look and feel of your website, sitewide with 12 pre-configured professional color palettes. And choose from 12 different font pairings to match you site’s brand.

You’ll also get Kadence blocks for free. And eachblock is easy to tweak the design for each screen size. Also you can build any layout you can imagine and control it for any size with row/layout block. Plus, you’ll get 1500+ SVG icons, which is easy to adjust everything from size, color, and even stroke width.

Features of Kadence:

• It offers 20 new header elements to choose from.
• Add blocks or page builder content anywhere into your site, conditionally, and within a specific timeframe using hooked elements.
• Easily create multi-column dropdown menus.
• Custom Shop page built with blocks or page builder.
• Use powerful design layout options to get the right look for your website including transparent and sticky header options.

Pricing:

Kadence is a free WordPress theme you easily install from your dashboard.

It also has a premium version that’s available to you at the following pricing plans:

• Kadence Theme Kit Pro: $79/year for unlimited sites, header addons, custom fonts, and more.
• Essential Bundle: $149/year for unlimited sites, all Pro features, pro starter templates, etc.
• Full Bundle: $219/year for unlimited sites, everything from the above bundle, all plugins, etc.

5. OnePress

OnePress is a single-page landing theme that offers fast loading and a clean layout for creating a professional look website. Being a single page theme, visitors can find almost all the information on the homepage. This theme is suitable for various industries, businesses, and digital agencies.

With stylish and content blocks, OnePress gives the section to display team members, products, services, blog, contact form, and many more. Moreover, you can also add links, gallery portfolios to showcase and provide tutorial videos of the product and service.

Features of OnePress:

• With parallax backgrounds, your visitors can enjoy your beautiful content in parallax scrolling sections.
• The theme gives the options to add the latest news, pricing table, portfolios, etc.
• Translate the theme into the language of your choice.
• Customize your front page and layout, as well as change the colors as you like.

Pricing:

OnePress is a free WordPress theme that you can download from the ofiicial theme directory of WordPress.org.

6. Blocksy

Another popular WordPress landing page theme is Blocksy, which has 200K+ active installations on WordPress.org. It’s a super-fast and lightweight theme to create a landing page, managing to get 5 out of 5 stars from its users. 

Moreover, it works smoothly with popular page builders like Elementor and Beaver Builder. Plus, it’s responsive, so your site will look great on any device. 

Features of Blocksy:

• Get  9 header elements that’ll give you the freedom to create any type of header.
• Create reusable content sections to use throughout your site.
• Offers 5 archive-type layouts. 
• Change your sidebar type, customize the spacing between widgets, and change colors and fonts.
• Easily connect with your audience by integrating different social media. 

Pricing:

You can easily get the free version of this theme from the official theme directory of WordPres.org. 

It also has a premium version available on its official website with 3 pricing plans;

• Personal: Costs $69/year for users on 1 site. 
• Business: Costs $99/year for uses on 10 sites.
• Agency: Costs $149/year for uses on unlimited sites.

7. Responsive

Responsive is a free WordPress theme that helps you build a landing page without coding. You can easily change how your page looks by adjusting layouts, fonts, and colors. 

With Responsive, you can pick from 150+ pre-made templates. All the templates will load quickly, which helps your site perform better. Plus, it’s fully responsive, so your website will look good on any device.

Features of Responsive:

• Create custom headers, including transparent and sticky headers, without using CSS.
• Easily add copyright text, social sharing links, or a scroll-to-top button to your footer.
• You’ll have access to 50+ WordPress Gutenberg Blocks and ready-to-import Gutenberg Templates.
• Get over 65 powerful Elementor widgets for your landing page. 
• 500+ niche sections for your web design projects.
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Pricing:

This theme is available in both the free and premium versions. The free version is available to download from the official directory of WordPress.org. 

While, most of the features mentioned above are from the premium version, which is available to purchase from its official website, that’s available in 3 pricing plans.

• Personal Plan: Costs $29.50 for uses on 1 site.
• Business Plan: Costs $39.50 for uses on 3 sites. 
• Agency Plan: Costs $59.50 for uses on 10 sites.

8. Kalium

Another popular WordPress theme is Kalium, trusted by 47,002+ users and rated 5 stars by over 2,357 customers. It’s perfect for creating landing pages, businesses, portfolios, and online stores, offering 30+ starter sites to choose from. 

Moreover, it offers 2 landing page starter site demos. These demos are designed for SaaS products, apps, and software. Its modern layout with sections to showcase features, testimonials, and pricing plans.

Features of Kalium:

• The landing page template includes call-to-action buttons that guide your users towards sign-ups. 
• With built-in customization through Elementor, it’s easy to adapt the template to suit your brand and product goals.
• It’ll host Google fonts locally with a single click.
• Show or hide the sidebar on the page easily.
• The font display property defines how font files are loaded and displayed by the browser.

Pricing:

This theme is easy to download from the official theme directory of WordPress.org for free. 

Or you can upgrade to its premium version from its official website which comes in 3 pricing plans.

• Personal: Costs $59/year with 1 site license.
• Business: Costs $129/year with 10 site licenses.
• Agency: Costs $199/year with unlimited site licenses.

9. Appilo

Appilo is the app landing page WordPress theme with creative and unique designs. The theme comes with well-organized different styles and layout that is easy to customize. It’s best suitable for all applications and business sites looking for app landing pages, app store, app templates, etc.

Moreover, it includes 114+ demo landing page designs, with each design unique in itself. And each design is compatible with desktop, laptop, tablet, mobile, or any other devices wile giving your business a professional look.

Features of Appilo:

• You’ll get 58+ header styles to choose from.
• Appilo comes with a built-in Elementor Drag & Drop Page Builder for WordPress.
• You’ll have unlimited color options for your website.
• It has a sticky menu when scrolling down the landing page.

Pricing:

Appilo is a premium theme that’s available to purchase from the ThemeForest.net marketplace for $39 with 6 months of license. Also, you can get an additional 12 months licensce for an extra $10.13.

10. Zita

Zita is a highly customizable Elementor WordPress theme that helps you create landing pages easily. You can drag and drop elements to build your page without knowing how to code.

This theme comes with 50+ unique Elementor website templates. Out of which there is one App Landing Page. This template helps you to showcase your app’s features, functionalities, and benefits. 

Features of Zita:

• It provides 9 unique header layouts and up to 3 columns above and below the header area.
• You’ll get access to 200+ WordPress template collections. 
• It also comes with a 10+ Elementor addon.
• You can add your logo, name, description, and URL by replacing Zita branding.
• It also helps you to change the footer using sticky and fixed footer styles.

Pricing:

Zita is available to download for free from the official theme repository of WordPress.org. 

Some of the above features are from the premium version which is available in 2 pricing plans. 

• Single: Costs $59/year and $149 one-time payment.
• Full Membership: Costs $199 per year and $599 one-time payment.

11. Neve

With 300K+ active installations, Neve is a popular theme that’ll help you build technology startup landing pages. It gives the best way to present the landing page and promote your startup software and mobile app website.

With a wide range of customization options, this theme comes with multiple color choices, header, and layout designs. It is fully AMP (Accelerated Mobile Page) optimized WordPress theme. AndwWith highly SEO optimized codes, you can easily rank your site in the top of search engine.

Features of Neve:

• It comes with 100+ free starter site templates.
• Customize and redesign the header and footer of your landing page with drag-and-drop components.
• Easily control website layout options (contained or full width).
• You can create multiple palette for color and use them throughout your website.
• Also, get 20+ header components.

Pricing:

You can download its free version from the WordPress.org theme repository.

Additionally, the premium version is available in 3 different plans:

• Personal: $69/year with unlimited site usage, header and footer booster, blog booster, and more. 
• Business: $149/year. All personal plan features and 110+ starter site templates, etc. 
• Agency: $259/year. All business plan features, including access to Neve cloud, white label, and many more. 

12. OceanWP

OceanWP is a stunning and beautiful theme designed especially for business services and corporate firms. It offers 240+ demo templates, which you can customize on a global and individual page level.

Moreover, to give your website look modern, professional, and advanced, this theme uses page scroll and parallax technology. Not to mention it is also compatible with top WordPress themes and plugins like JetPack, Contact Form 7, Photo Gallery, WooCommerce, including WPML (WordPress Multilingual Plugin).

Features of Business Elite:

• You’ll get individual styles and controls for pages, posts, products, and more.
• Offers 3 website layout styles available, plus adjustable container and content widths.
• Access to 1.5K+ Google fonts, local fonts, Adobe Fonts with style and responsive settings.
• Provides 7 inbuilt header styles, top bar, social menus, custom template support.
• Also, get 3 search form styles, search page results option, mobile search options.

Pricing:

You can download its free version from the WordPress.org theme repository with 7 free extensions.

However, its premium version is available with an extra 14 premium extensions. You can get it in 3 different plans: 

• Starter Plan: $35/year, with free localhost/staging/test license, unlimited domain changes, etc.
• Personal Plan: $43/year. Includes 7 free extensions, 14 premium extensions, 13 free demos, and more.
• Business Plan: $80/year. All from the Personal plan, exclusive Freepik discount, join support group, etc.
• Agency Plan: $143/year. Everything from the Business plan, VIP support, dedicated Slack channel, etc.

13. TheGem

TheGem is a powerful and modern multi-purpose WordPress landing page theme. It comes with 400+ pre-built demos including multiple onptions for landing page. Plus, you’ll get 30+ TheGem elements like a counter, clients, icons, pricing table, and more.

Besides that, there are 8 navigation settings available with 20 styles. Also, you can create unlimited sidebars with 20+ custom widgets. Overall, it can help you build a high-performance landig page for any purpose in a quick time with no coding skills.

Features of TheGem:

• It comes with 500+ page sections.
• Get access to 2500+ font icons (material design pack, elegant icons, fontawesome).
• Also, offers 250+ combinable style settings for shortcodes.
• You’ll have multiple header & widgetised footer layouts.
• And comes with built-in mega menu in 2 beautiful styles.

Pricing:

The Gem is a premium landing page WordPress theme with a price ranging from $59 for 3 months of support. Also get 12 months of additional support for an exra $17.63.

14. Rife Free

Rife Free is a creative multipurpose free WordPress theme with 7 ready-to-use demo layouts. You can change everything in these templates to fit your style, making your page look just the way you want.

This theme works well with the Elementor page builder, letting you drag and drop parts to build your page easily. Rife Free is also responsive, so your landing page will look good on phones, tablets, and computers.

Feature of The Rife Free:

• It has a Responsive WordPress Slider Plugin that beautifully displays your content!
• Offers several cool menu effects to spice up your next great website.
• Also, get access to several header variants, Vertical & Horizontal (Classic, Full Width, Menu Below, Centered).
• You can use OnePage mode and create a stunning parallax site.

Pricing:

This is a completely free WordPress landing page theme available to download from the official directory of WordPress.org. 

15. Lawyer Landing Page

Lawyer Landing Page is a WordPress theme made for lawyers and law firms. This theme comes with several features including a custom menu, an attractive banner with a contact form, an About section, a Service section, a Testimonial section, and more. 

Additionally, you can add extraordinary features to your website with this theme’s preset library of 4 customizable widgets. Also, enhance the navigation for better user engagement on your website with the breadcrumb option available in this theme.

Features of Lawyer Landing Page:

• You’ll get access to 1500+ Google fonts. 
• Also provides 67 background patterns. 
• You’ll have access to 9 different header layouts. 
• Get unlimited sidebar options. 
• Integrate various social media platforms, like Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube.

Pricing:

Get the free version of this theme from the official theme repository of WordPress.org. However, some mentioned features are from the premium version, which is available to purchase from its official website at $59/year and $149 for a lifetime.

16. Book Landing Page

Book Landing Page is a WordPress theme designed for authors to showcase their books online. The theme includes sections like Intro, Slider, Book Features, Author, Testimonials, and Calls to Action. So, you can present your book effectively.

Furthermore, this theme lets you keep images, videos, posts, or pages in the banner section. Besides, you can add a single image or randomize multiple images. Plus, directly upload the video to your website or embed it from YouTube.

Feature of Book Landing Page:

• It comes with 16 homepage sections. 
• You’ll get access to 63 background patterns.
• Also, get 4 post/page sidebar layouts. 
• It also comes with 4 pagination styles. 
• Also comes with 4 customizable widgets.

Pricing:

This is the freemium theme available with both the free and premium versions. The free version is easily downloadable from the official theme directory of WordPress.org. 

Whereas the premium version is available on its official website at $59 per year and $149 for a lifetime.

17. VW Landing Page

VW Landing Page is a free WordPress theme that helps you create attractive landing pages easily. Its flexible layout suits various websites and businesses like digital marketing agencies, corporate companies, medical, single-page websites, etc.

This theme includes features like a full-width slider to showcase important images or messages, and multiple page templates to suit different needs. You can also change colors and fonts to match your brand, making your landing page unique and professional.

Features of VW Landing Page:

• It comes with 6 page templates to choose from. 
• You’ll get 3 blog layouts (Full width, left/right sidebar).
• You can choose your custom fonts for headings, titles, and text from an extensive font library.
• This landing page theme is fully responsive to load on any device.

Pricing:

This is a free theme, available to download from the official theme directory of WordPress.org. 

You can also get the premium version of this theme for more advanced features at $39 from its official website. 

Conclusion

With this, it’s a wrap!

Here, we’ve explained some of the best WordPress Landing Page Themes, both free and premium. Depending on your website needs, you can select the best one for your site.

Tell us which one is your favorite and why in the comments below. Did we miss anything important? Please feel free to write in a comment below.

Also, please check our article on the most popular WordPress themes and the best free magazine themes and templates.

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