25 Best SEO Tools for Better Ranking (Ultimate List 2021)

Do you want to know about the best SEO tools for the better ranking of your website? Are you looking to increase your presence with SEO optimization tools? Then you’ve come to the right place.

As a website owner, you want to rank your website higher in search results. One of the best ways to do so is to have better Search Engine Optimization (SEO). SEO determines how well your website is ranked by Google.

And we’re here today to talk to you about the 25 best SEO tools that do this job for you. So sit back and read on as we explain the ins and outs of all the tools on this list. You might even fancy some on this list.

What is SEO? Why is it Important?

Search Engine Optimization or SEO as it’s commonly called is arguably the most important digital marketing strategy. SEO is optimizing your content with the use of keywords and various techniques, so as to rank higher in Google search results.  

As search engines like Google get most of the internet traffic, SEO is the best strategy for brand awareness and establishing your digital presence. Without SEO tools, you wouldn’t be able to take the stand as an authentic information provider and a trustworthy expert in your field.

However, there are various elements of SEO that have a heavy influence on your ranking. So let’s talk about those first.

i) Keywords

Keywords are the most important thing for search engine optimization. They are the key search terms for which you want to get ranked on search results.

You should carefully choose and use keywords in your content. Having the correct keywords helps you beat your competitors and rank above their content.

ii) Content

If a keyword is an engine, content is the vehicle in your SEO journey. That’s because it’s only with content that you can reach your target audience. You’ll want to change your content depending on what you want.

If you want initial reach, you might publish a series of articles on your business niche. And after you’ve established yourself, you’ll want to primarily post your products with some articles from time to time. This is how content should be delivered.

iii) Off-Page SEO

Off-page SEO is the optimization that happens outside your website. The main thing you need to know is building quality backlinks to your website. This tells search engines that your website’s information is authentic and has high-quality content.

You can create backlinks with guest blogging, creating shareable infographics, and mentioning influencers in your content. This will encourage other websites to include your links in their website.

iv) Local SEO

Local SEO is how you can find the best hotels near you. When you search for the best hotels near you, local SEO will make sure that the nearest hotel’s websites always show up. This is very important because a lot of searches happen on handheld devices nowadays.

You can increase your local SEO by creating pages for your business on Google Maps and Google My Business. You can also claim directory listings and create location-specific pages for your website.

And as for why SEO is important, it helps in increasing your ranking online, of all things. This directly affects your digital presence and increases your web traffic. It also helps in creating a better visitor experience for your website and establishes authority.

Now, let’s dive straight into the best SEO tools.

Best SEO Tools for Better Ranking in 2021

In this list we have best of the best SEO tools and plugins to rank your site in the top position of search engines. Read the description and features and decide which plugin and tool is best for your website.

1. SEMrush

This is one of the most popular SEO tools that helps you in keyword research, competitor analysis, and Google Ad campaign optimization. The interface of this tool is also very beginner-friendly and easy to use.

It also has a lot of advanced SEO and PPC (Pay Per Click) features. It’s one of the many all-in-one tools on this list. This tool is primarily used for improving online visibility and discovering marketing insights.

Features:

• Position tracking tracks the position of your keyword, finds out about local competitors, and groups your keywords with tags.
• It lets you connect domains, select, and add multiple tools, analyze multiple websites, and audits with a few clicks.
• This tool also has keyword research, content marketing, and marketing insights.
• It also provides you detailed information on your competitors with competitor analysis and helps you manage your campaigns with campaign management.
• Patch updates very often so it’s a good tool for the long run too.

Price: $99.95/month for the Pro Plan.

2. Ahrefs

Another among the most popular all-in-one SEO tools is Ahrefs. It has website optimization, competitor analysis, the study of your customers, industry search, and progress tracking. It has a lot of data on pretty much everything required to boost your website’s SEO performance.

This tool has improved algorithms to provide you the freshest and most actual backlinks data. It’s mainly used to analyze a website’s link profile, keyword rankings, and SEO health.

Features:

• It has keyword click data which shows you how many times a keyword has been clicked. This helps in deciding keywords.
• “Site explorer” helps you analyze your website’s backlinks and that of your competitors and gives you a detailed report.
• Site audit analyzes your website for common SEO issues and monitors your website over time to suggest changes.
• You can also use the “Keyword Explorer” provided by Ahrefs to search everything; clicks, revenue generated, popularity, about a specific keyword in detail.

Price: $99/month with $7 for trial for the Lite Version.

3. Moz Pro

One among the best all-in-one SEO tools is Moz Pro. This tool helps you with audience analysis, website rank tracking, and helps in page optimization. You’ll also have access to site tracking with campaigns. With this, you can learn about your site health, link building, and keyword performance.

This tool sets the bar for SEO tools in many ways. Firstly, it has a deep explorer tool that keeps records of all kinds of keywords and their rankings. Then, it can also help you in improving your overall website performance. No other tool is as capable of doing all that Moz Pro does.

Features:

• “Site crawl” helps you find out issues that are affecting your ranking and helps solve them.
• It has a link explorer that explores a link and provides you a detailed report on it.
• It also has a keyword explorer and rank tracker which gives you the best keywords with the best records in its database.
• You also get all the tools required for SEO in one tool so you can improve and track your SEO campaign efficiently.

Price: $99/month for the Standard Plan.

4. KWFinder

As the name suggests, KWFinder is an SEO tool used to find out keywords for your content. This tool has over 200 keyword suggestions for your content with more than 100 keyword searches per day. It also provides 2000 rows of backlinks.

It’s a cloud-based keyword research tool that helps you generate the perfect keyword ideas. You can then use them on everything from blog posts, website content, landing pages, and copy on PPC ads.

Features:  

• It has trend analysis which helps you analyze ongoing trends to create relatable content.
• It also has a very neat interface with a lot of features which makes it a good choice for beginners.
• Strong statistics that can help you in keyword and trend analysis.
• It’s also one of the cheapest paid keyword research tools and it’s well worth your money.

Price: $29.90/month for the Mangools Basic.

5. Google Search Console

This is a rather unique SEO tool that allows you to check indexing status and optimize the visibility of your website. Previously known as Google Webmaster Tools, Google Search Console is actually a web service than a tool.

The developers also keep adding new features to the tool’s reports so it’s an excellent tool for the long term as well. The console itself is Google’s search bar, in a sense. That’s because it records all data anyone has ever googled.

Features:

• It allows you to view your indexing status on Google and you can make further plans accordingly.
• Provides you with almost limitless data straight from Google’s database to improve your website even more.
• Analyzes your website’s performance in the Google search engine.
• You can easily know issues in your website like page meta tags, content, and responsiveness of website pages.

Price: Free.

6. Bing Webmaster Tools

Similar to Google’s Search Console, Bing has its own all-in-one tool called Bing Webmaster Tools. You can view your ranking on Bing search results and look at your website performance. This tool has a lot of visibility due to its minimalist interface and it’s also very easy to navigate.

It’s a tool that can be used to manage multiple websites with a single account. You have a lot of tools in this tool for website improvement. You can view almost all data related to your websites through this tool which helps improve your website.

Features:

• You have access to the Bing index crawler. This tool tells you your issues in SEO and helps fix them.
• It also has an in-program SEO editing tool.
• Data like the number of clicks, page views, etc. are reported back to you. They also suggest some basic changes.
• This also allows you to submit URLs for checking, discard suspicious links, block URLs, control BingBot’s index crawler, and much more.

Price: Free.

7. AnswerThePublic

This one is a popular trend tool that helps you find out what people are searching for so you can create content accordingly. This is arguably the best online tool to search for trends.

Although not an advanced keyword research tool, it’s easy-to-use and result-oriented. This tool also provides very visual results that are easy to understand. They provide results based on Google and Bing’s Search Console.

Features:

• It shows you questions, prepositions, comparisons, and related content too about your keywords.
• You can search for a specific topic and this tool will show you everything related to that topic.
• “Search cloud” provides visual results and autocompletes searches.
• It also gives you lots of long-tail keywords that you can use to create content and increase your ranking in Google search results.

Price: Free.

8. Google Keyword Planner

Being one of the best keyword finders on the internet, Google Keyword Planner makes this list. This tool helps you search for the best keywords and even shows you how often a keyword has been searched. Moreover, it’s extremely easy to use and is very results-oriented. All in all, a good tool for beginners.

Keyword Planner helps you research keywords for your search engine marketing (SEM) campaigns. You can use this tool to find new keywords related to your business and view the estimates of the searches they receive and the cost to target them.

Features:

• It gives you bid estimates. Bid estimates can help you decide your keyword as it’ll show you the average budget for each keyword.
• It also provides you daily budget suggestions.
• It’s also well suited for all types of businesses.
• Other features include generating keywords for you, ad-groups, and much more for any category for free.

Price: Free.

9. Google Trends

This is one of the best trend tools on the internet. This tool helps you search for the best trends and show you what the world is searching for currently too. It also helps you find out statistics for a particular keyword. This means you can choose from the very best keywords on the internet.

It searches and analyzes popular search queries over a period of time. The trends data is unbiased data from the Google Search Console. Google Trends has a large number of data that is anonymized so you can only view the numbers.

Features:

• “Year in Search” gives you data on what has been searched for the most throughout a particular year.
• You can also get data based on country and city too.
• This tool helps you determine how long a trend will stay and plan your business accordingly.

Price: Free.

10. Keyword Tool

One of the best alternatives to Google Keyword Planner is Keyword Tool. Its very good at finding keywords for several platforms like Google, YouTube, Amazon, and such.

The Keyword Tool helps its users identify what their target audience is looking for in the search engine. In simpler words, it’s a tool that lets you find the most appropriate keywords to use in your content.

Features:

• It gives you very descriptive keyword suggestions. This helps you create better content.
• This tool is also one of the easiest to use as the interface is really simple.
• It’s also one of the most capable tools for keyword research and analysis.
• You also have a long-tail keyword generator that will generate a keyword for you based on your content.

Price: Free.

11. Ubersuggest

This is an all-in-one tool from Neil Patel, one of the best digital marketers on the internet. This tool helps you get insight into your competitors’ keywords and help you improve them. It’s a paid tool but well worth your money.

Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Other SEO analysis tools charge you monthly fees or result-based fees, this tool provides comprehensive keyword suggestions powered by Google’s revolutionary suggest feature.

Features:

• Helps you reverse engineer your competitor’s SEO and digital market by providing meaningful insight.
• Gives “keyword ideas” that suggest better versions of the keyword that you typed in.
• Also has an “analyzer” that analyzes your website constantly to improve it.
• Gives you lots of data on backlinks, content ideas, top SEO pages, and much more that are very important for a growing business.

Price: $12/month for the Individual Plan.

12. BuzzSumo

This is one of the best social media analytics and curation tools for digital marketers. This tool searches the internet for content based on particular keywords or the domain  and provides you with the most popular content. You’ll get a detailed report including the number of social likes, shares, and engagement score.

In order to create content that people want to see, you need to know what’s popular. Searching for popular trends can take hours to complete. With BuzzSumo, it’s easy to stay on top of trending topics and it is also a tool for understanding social media sites and sharing their content.

Features:

• Activity dashboard, campaign analysis, content management, constant monitoring, and multi-channel marketing.
• A great tool for finding influencers on various social media platforms.
• Provides content insights with suggestions to improve your content.
• This tool also provides social media backlinks.
• BuzzSumo is also a great resource to keep track of your competitors.

Price: $99/month for the Pro Version.

13. Yoast SEO

This is the best SEO plugin for WordPress. Yoast helps you improve your WordPress SEO in every way possible so it’s an all-in-one plugin. It’s the go-to plugin for businesses and blogs alike.

This tool mainly helps you with competitor analysis by helping you create more SEO-focused content to surpass your competition. This helps you achieve a stronger, better, and faster website than your competitors.

Features:

• Gives you a lot of its features for free.
• Has automated technical SEO improvements like meta tags.
• Helps you attract organic traffic from search engines like Google and Bing. Even with search engine algorithm changes, you don’t have to worry about it with Yoast SEO.
• Also provides you SEO strategies that you can implement to rank your website higher on Google rankings.

Price: Free or $89/year for the Premium Version.

14. WooRank

This tool is one of the best all-in-one tools on the internet. This tool helps you eliminate the need for multiple marketing tools (crawl for issues, track keywords, page reviews, and much more) and provides insight on all things that can affect your website’s SEO. All in all, a good tool for beginners.

It’s an automated website reviewing tool with advanced SEO auditing and a powerful site crawl. You can easily monitor your SEO health and get actionable advice and insights to optimize your website with this tool.

Features:

• Gives you detailed reports on issues regarding SEO on your website and also suggests fixes to them.
• WooRank also offers a comprehensive website review.
• Crawls your site and offers actionable insights about how to improve it.
• This tool also has a keyword tool with which you can check how well your site ranks in a particular niche.

Price: $59.99/month for the Pro Version.

15. Website Grader

This tool is one of the best website improvement tools on the internet. This tool helps you improve your website in seconds. You just need to enter your website’s URL and your email. They’ll send you your website grade in your email and help you improve it.

Website Grader measures the marketing effectiveness of a website and provides an inbound marketing score (on a scale of zero to 100). This includes website traffic, SEO, the blogosphere, social media, and other inbound marketing factors.

Features:

• This tool provides you a ranking badge. A lot of websites use the Website Grader Ranking Badge to display how good their website is.
• They also help you in SEO and have a social media analysis tool.
• It also has basic advice on improvements of different aspects of your website.
• Moreover, it’s a web-based tool.

Price: Free.

16. Can I Rank

Can I Rank is one of the best SEO intelligence tools that blends AI and data. This tool helps you find out excellent keywords and search terms searched by your visitors. It also suggests ways to improve your website traffic and user experience.

It’s a new kind of SEO software designed to provide actionable insights and recommendations rather than data. This is also the only SEO software able to predict a website’s ability to rank for a given keyword.

Features:

• Gives you “bid estimates”. Bid estimates can help you decide your keyword as it’ll show you the average budget for each keyword.
• Bid estimates are calculated with the help of CanIRank’s database of keywords. They determine which keywords for what type of content got the most revenue and suggest those accordingly.
• Also has keyword rank tracking which helps you see the rankings of keywords.
• Also, it has competitor analysis and keyword research analysis.

Price: Free or $49/month for DIY Individual Version.

17. Grammarly

One of the best content correction tools on the internet, Grammarly makes this list. It helps you correct your content’s grammar focusing on SEO. This might not sound like much but having SEO-optimized grammar is very important to have a higher ranking.

This tool is a digital communication assistant designed to help you write more clearly and effectively. Grammarly can be used across multiple platforms and devices as a web editor, desktop application, mobile keyboards, and add-ins for Microsoft Office.

Features:

• Most of its features are free despite having a premium version.
• Their deep learning algorithm suggests the best possible words for your content.
• Good integration with Google Docs, Microsoft Word, and many other text editors.
• You can also get access to one week of premium if you use Grammarly very often.

Price: Free or $29.95/month for the Premium Version.

18. DeepCrawl

This is arguably the best web crawling tool on the internet. It helps you optimize your website so that your visitors can navigate easily and your website loads faster. This tool is a technical SEO platform that provides website optimization services.

Its platform analyzes your website’s architecture in order to understand and monitor technical issues. Also, it indexes content for marketing purposes, enabling digital marketers to improve their website’s search engine performance.

Features:

• Provides a large database of domain scanning and SEO reporting with extremely granular data and metrics that can sometimes be overwhelming.
• This tool has JavaScript rendered crawling which tests how well you can crawl a certain type of website without actually doing it.
• Also includes 16 months’ worth of Search Analytics data from the Search Console.
• Most of the site report and domain analysis it provides is arguably the best suited for developers and businesses alike.

19. Google Analytics

The best analytics tool on the internet, Google Analytics establishes itself on this list. It helps you find every single piece of data related to your websites like traffic, demographics, clicks, and much more. This way you know what’s going on in your website and what you need to improve on.

Google Analytics is targeted towards small and medium-sized business websites. This tool has some limitations that make it less suited to more complex websites and larger enterprises.

Features:

• The best feature is that it gives you custom reports of detailed analysis of what you want.
• This tool has data visualization with a well-optimized dashboard, motion charts, and scorecards.
• Includes email-based sharing and communication.
• Also has good integrations with other Google products like AdWords and Public Data Explorer.
• You can also make it so that you receive reports at one time of the day, such as during the evening so you know how well your website did that day.

Price: Free.

20. Mobile-Friendly Test

This is a tool used to test your website’s responsiveness. This tool helps you make your website mobile-friendly by suggesting changes and fixing critical errors.

With the mobile-friendly test, it’s easier to find out how responsive and user-friendly your website is and whether people can find it easily or not.

Features:

• This tool has a lot of variations in terms of screen size so you can test out your website’s responsiveness as well as performance on different devices.
• Besides helping to make a website mobile-friendly, it also helps in optimizing load speed and caches.

Price: Free.

21. Google PageSpeed Insights

This one is a speed testing tool from Google. It’s a great tool that helps to improve both user interface and page speed, using it as a valuable tool to ensure quality. It also has a lot of improvement tips for user experience and accessibility too.

This tool also provides both lab and field data about a page. Lab data is useful for debugging performance issues. However, it may not capture real-world server issues. Field data is useful for capturing true, real-world user experience but has limited data available.

Features:

• Includes a benchmark test for page speed and provides you an understandable detailed report.
• Has a lot of lab data from Google itself.
• This tool helps you capture your visitors’ speeds on your website as well.
• This tool also gives you suggestions based on your page speed reports to make your website even better.

Price: Free.

22. GTmetrix

This is a website performance testing tool available on the internet. It gives insight into your website performance and shows issues. The setup is also very easy and gives you automatically generated reports weekly.

This tool gives you a score based on your website’s performance. A new scoring system is in practice which creates a GTmetrix grade. This tool also has new performance and structure scores. The GTmetrix report also has new visualizations, graphs, and deeper insights.

Features:

• This is a very easy-to-use tool that gives you a detailed report of the loading speed of your website.
• This tool also has URL filtering.
• Also provides HTTP authentication for more security.
• Also has Adblock Plus integrated into it which disables all ads on your website to boost performance.
• And it suggests how to solve the problems that are slowing it down. All in all, it’s one of the best tools for site speed optimization.

Price: Free or $10/month billed annually for the Solo Plan.

23. ClickFlow

It’s one of the best SEO softwares on the internet. This tool helps you increase your overall SEO and helps you achieve higher Google rankings. By driving the results from the bottom-line, it enables a business to increase sales.

This is an online marketing platform designed to increase organic traffic. Its platform uses search engine optimization to test the effectiveness of each page or group of pages, enabling clients to increase the traffic without the hassle of building links or writing any content.

Features:

• This tool offers a CMS (Content Management System).
• It also has analytics help and rank monitoring.
• Also, it’s a cloud-based tool.
• You can also get custom reporting with detailed data analysis.
• This tool also has revenue management, link management, and keyword tracking features among others.

Price: $109/month for the Starter Version.

24. Majestic

Being the best backlink tool on the internet, Majestic SEO makes this list. This backlink analysis tool provides data to help you develop a better link-building campaign for your website, thus increasing its rankings in search engines. It claims to have the largest link database in the world.

This tool is typically used by SEO and digital marketing agencies or dedicated in-house digital marketers. It provides tools for SEO monitoring and management but is heavily focused on your website’s backlink analysis.

Features:

• It has a crawler system that crawls websites for backlinks.
• Large backlink index.
• SEO browser extensions for Chrome and Firefox.
• Majestic also has a lot of report options with detailed reports on the number of backlinks gained by your website.
• Besides that, it also provides campaign tracking, keyword search, and content search for better backlinks.

Price: $49.99/month for the Lite Version.

25. SpyFu

This is one of the best cloud-based marketing tools on the internet. It’s a keyword research tool that is used by digital marketers to improve their performance in an online search. SpyFu can also be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.

Moreover, marketers can use this tool to build a relationship with social media influencers, create customizable reports, estimate advertising spending, and find quality backlinks to drive traffic.

Features:

• SpyFu is one of the only tools to specialize in competitive keyword analysis.
• This is a tool designed for businesses of all sizes.
• Also has an AdWords advisor.
• And it gives you smart recommendations. This means that it tries to give you unique recommendations on any subject every time.

Price: $39/month for the Basic Plan.

That was it for our 25 best SEO tools for better ranking. Hope it helped you in deciding on a tool for your website.

Conclusion

All in all, SEO tools are very essential for your website to gain a digital market. Those were our handpicked 25 best tools on the internet. We would recommend you SEMrush and Ahrefs SEO for your SEO journey. And we hope this article helped you in growing your business.

We also use SEMrush and Ahrefs for analyzing the content and keywords. Besides that, we use Yoast SEO plugin for better SEO management.

We would love to hear your thoughts on this article so feel free to comment on any queries or suggestions below. Also, check out our article on SEO for Beginners. If you want to start your own blog, then we have a detailed guide on how to start a WordPress blog.

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