7 Best Google Analytics Plugins for WordPress in 2026

Do you want the best Google Analytics plugins for WordPress websites?

Are you looking to measure your website’s performance with a Google Analytics WordPress plugin?

Do you know about Google Analytics dashboard plugins? Then, you’ve come to the right place.

As a website owner, you’d definitely want to know how well your website is doing. To do that, you’ll need Google Analytics. And what better way to track your website’s performance than having a plugin do it for you?

In this article, we’ll talk about some of the best Google Analytics plugins for your WordPress website and compare them. Let’s find out the best one for your website.

Let’s begin!

Why Use a Google Analytics Plugin?

Google Analytics is a free analytics tool provided by Google. With Google Analytics, you can improve your website’s online presence higher than ever.

That’s because Google Analytics points out the mistakes you’ve been making on your website. And that occurs because it tracks your website’s visitors.

Imagine knowing what your customers really want. You can do that with ease just by using a Google Analytics plugin. That’s just the tip of the iceberg. You can also:

• Know when your visitors accessed your website
• Know their age, gender, country, device, and even browser
• Find out what they’re interested in
• Find out why they came to your website
• Get to know what’s happening on your website at the moment with real-time stats
• Know which of your pages get more views and which get fewer views.

This list could go on for a long time. The possibilities for your website’s improvement are endless with the help of Google Analytics. And WordPress plugins for Google Analytics make it super easy to connect Google Analytics on your WordPress site.

Simply, you can easily install a plugin and get all that Google Analytics data and more right on your dashboard.

Of course, the steps to install Google Analytics on your WordPress website isn’t that fast. Check out one of our article on how to setup Google Analytics on your WordPress website.

Comparing the WordPress Google Analytics Plugins

7 Best Google Analytics Plugins for WordPress

Now that you know the benefits of having a Google Analytics plugin on your website, let’s take a look at the best Google Analytics plugins for your website.

1. Site Kit by Google

Google’s official analytics plugin for WordPress is Site Kit. Site Kit also offers Google Search Console, AdSense, Google Optimize, PageSpeed Insights, and Google Tag Manager.

Once you install this plugin through the WordPress plugin directory, you’ll have Google Analytics integrated on your website. Site Kit will then be available on your WordPress dashboard. You’ll also have a dedicated menu for each service you activate.

The only setting you’ll need to apply is to connect your website. To do so, all you need to do is to login into your Google Analytics account from the Site Kit Plugin settings. Once done, Site Kit will automatically add tracking code to your website.

Features:

Site Kit also offers these features:

• This plugin is very easy to set up.
• High customization options with multiple integrations.
• It shows all the traffic sources on your website. This includes people who come from referrals, organic traffic, direct visitors, and so on.
• Shows the total number of impressions and clicks on your website over a given time.
• Insights on what your visitors are searching for on your website.
• Integration with PageSpeed Insights helps you even optimize your website’s loading speeds.

Pricing:

Site Kit is a completely free and open source plugin. However, the individual Google products included in Site Kit may have standard terms and fees if you want to use them.

2. MonsterInsights

Downloaded on more than 2 million WordPress websites, MonsterInsights remains the most popular Google Analytics plugin for WordPress. This is one of the easiest analytics plugins to use.

The set up process is also very easy and doesn’t require any coding skills or developer support. You also get the in-built Google Analytics dashboard which makes it easier to get information on your visitors.

This plugin also has some add-ons you might want to install, like a form add-on, eCommerce tracking for WooCommerce and Easy Digital Downloads, and so on. Overall, this is a very good analytics plugin.

Features:

Let’s see what are its features:

• Single-click Google Analytics Integration.
• MonsterInsights Ads tracking add-on to add Google AdSense performance.
• Multisite support.
• MonsterInsights custom Google Analytics event tracking feature.
• Built-in permissions for Google Analytics.
• Real-time stats right on your WordPress dashboard.

Pricing:

MonsterInsights is available for free on WordPress.org. You can download from its plugin directory and add it to your website. Another simpler way is to directly install the plugin on your admin area.

Its premium version is present in its official website with these pricing plans and exclusive features:

• Plus: $99.5/year, use on 1 site, unlimited users, unlimited page views, and standard analytics features.
• Pro: $199.5/year, use on 5 sites, advanced analytics features, Plus plan features, advanced integrations, etc.
• Elite: $299.5/year, use on 5 sites, Pro plan features, advanced access control, exceptions report, and more.

3. ExactMetrics

Another very popular analytics plugin on this list is ExactMetrics. It has over 300K+ downloads and it’s completely free. This is also the second most popular analytics plugin on WordPress.

While MonsterInsights and ExactMetrics are owned by the same company “Awesome Motive”, they’re very different plugins on their own. ExactMetrics is a very well-optimized and easy-to-use plugin for beginners.

ExactMetrics also has a very easy set up. It has free features that are paid on other plugins including MonsterInsights. This plugin is great if you’re on a budget.

Features:

ExactMetrics has these features:

• Page-level insights give you information on what is happening on each of your pages.
• Accurate tracking helps track your visitors with precision.
• Custom dimensions let you add your very own dimensions that you want to measure.
• Google Optimize integration.
• Affiliate Ad Tracking.
• Single-click integration with popular WordPress plugins.

Pricing:

The lite version of Exact Metrics is present in the WordPress.org plugin directory. Just install it right in your dashboard.

Along with its free version, there are several premium pricing options of the plugin, including:

• Plus: $99.5/year, 1 site, 5K credits, standard reports, real-time analytics dashboard, etc.
• Pro: $199.5/year, 5 sites, 10K credits, advanced reports, WooCommerce integration, Plus plan features, etc.
• Agency: $399.5/year, 25 sites, 20K credits, Pro plan features, site management, WordPress multisite, and more features.
• For more sites, the price starts at $699.5/year (10 sites), all Agency plan features, 30K credits, etc.

4. Analytify

WordPress has a lot of advanced analytics plugins and one of them is Analytify. Despite being advanced, it’s still one of the best analytics plugins for WordPress.

It’s also a plugin that is easy to install as you can find it in the WordPress plugin directory. It also has a very simple interface in order to avoid being too difficult to use.

It’s a freemium plugin, meaning that it’s base version is free but you need to pay for extra features. If you have a business, this plugin will be very useful in gaining an online presence. However, this plugin is not something for beginners as you can easily be overwhelmed by its complex features.

Features:

Let’s see the features Analytify offers:

• Traffic stats for each page, including organic traffic, referrals, direct visitors, and so on.
• Real-time stats on your WordPress dashboard.
• Urchin Traffic Monitor (UTM) campaign tracking with URL Builder.
• Social media statistics.
• Integration with eCommerce platforms like WooCommerce.

Pricing:

There are both free and premium versions of Analytify. The free plugin is available for use on WordPress.org.

If you’re looking for the pricing plans, then here’s a quick look at them:

• Startup: $99/year, 2 sites, and all premium features, general support, add-ons, and updates.
• Agency: $199/year, unlimited sites, and all premium features, VIP support, add-ons, and updates.
• Developer: $499 for lifetime use, and all premium features, VIP support, add-ons, and updates.

5. Conversios

Yet another free analytics plugin available on WordPress is Conversios (Enhanced Ecommerce Google Analytics Plugin). It’s for users who have a WooCommerce store and use WordPress. This is one of the most popular analytics plugins for WooCommerce on WordPress.

However, this plugin comes with its drawbacks. It can’t support complex product types such as custom made things and software keys. The plugin can only support tracking for pick-and-pay products.

That aside, it’s a very easy plugin to use. And it’s a go-to if you have a WooCommerce store and you use WordPress.

Features:

Let’s see some other features it offers:

• Google Analytics’ eCommerce tracking feature for the best optimization of your online store.
• Supports shopping, product, checkout, and sales reports.
• Tracks product interactions like clicks, checkouts, and so on.
• Gives reports on economic performance and merchandise success.
• Supported payment gateways are Stripe, PayPal, WooCommerce Payments, etc.

Pricing:

You can download and install the free plan of this plugin right from your WordPress dashboard.

If you’re looking for advanced tracking, reporting, or managing features, then get its pro version. The prices for its features are separated. For example, these are the plans for a all-in-one plugin (pixel tracking + feed + reporting):

• All-in-One Pixel Pro: $89.1/year, 1 site, ads and analytics reporting, data layer integration, etc.
• All-in-One CAPI Pro: $179.1/year, 1 site, social media tracking browser and server, and more.
• Server Side Tracking: $449.1/year, 1 site, GA4 tracking from server, Google Ads conversion tracking from server, and more.

6. GA Google Analytics

Another freemium plugin on our list in GA Google Analytics. GA Google Analytics just gets the job done. It’s specifically made for enabling Google Analytics tracking code on all your WordPress pages.

As is common with most freemium plugins, this one is also very limited in the free version. Its free version can add tracking code on all your website’s pages and has an option to disable admin-level tracking.

That doesn’t necessarily mean that this is a bad plugin. The pro version is what this plugin is all about. The pro version provides a lot of unique features that don’t even exist in some plugins on the internet.

But, to use this plugin, you’ll need to login into your Google Analytics account before setting this up.

Features:

Now, let’s get into its features:

• Lets you add custom tracking code to your site.
• Gives you control over where tracking code is inserted.
• Enables analytics tracking for WordPress admin pages.
• Supports more detailed link interaction tracking.
• Supports Google’s consent-related tracking signals.

Pricing:

You can find both free and premium versions of this plugin. The free plugin is available at WordPress.org.

For the premium version, open its official website and purchase one of these plans:

• Personal: $20/year, $40 for lifetime use, 1 site, and all premium features.
• Business: $50/year, $80 for lifetime use, 3 sites, and all premium features.
• Advanced: $120/year, $160 for lifetime use, 10 sites, and all premium features.
• Developer: $340/year, $400 for lifetime use, 300 sites, and all premium features.

7. Matomo

Matomo Analytics is a self-hosted analytics solution that keeps website data within your WordPress installation rather than sending it to a third-party analytics platform. It provides detailed visitor and website performance reports while giving site owners control over their analytics data.

The plugin includes built-in ecommerce tracking for WooCommerce, Easy Digital Downloads, and MemberPress, along with campaign tracking, visitor profiles, segmentation, real-time reports, and geolocation reports. It can import historical data from Google Analytics or WP Statistics too.

Matomo includes its own Tag Manager, GDPR tools, data retention controls, IP anonymisation, and visitor opt-out options. Premium features extend it with heatmaps, session recordings, form analytics, funnels, SEO keyword rankings, custom reports, cohorts, and user flows.

Features:

Matomo provides the following features:

• Heatmaps show where visitors click, scroll, and interact with pages.
• Lets you replay individual visitor sessions to understand behavior.
• Identifies where visitors abandon your forms with form analytics.
• Funnels let you track visitor journeys through defined conversion steps.
• Visualizes the paths visitors take through your website.

Pricing:

The core Matomo plugin is available for free in the WordPress.org plugin directory.

Visit its official website to find the premium features as add-ons. The price ranges from $59/year to $129/year.

What’s the Best Google Analytics Plugin for You?

Obviously, all the plugins mentioned in this article are some of the best plugins on the internet. But, if we had to recommend a plugin or two, it’d be Site Kit and MonsterInsights.

These two plugins provide everything the rest of the plugins provide you. They’re a good choice for beginners as well as professionals alike. Site Kit and MonsterInsights also offer you a lot of features that you can make use of.

Plus, both of them have free versions so you can see which one really fits your taste. So, we highly recommend those two plugins. Which one to choose is completely up to you.

Conclusion

In this article, we went through the best Google Analytics plugins for your WordPress website. We hope this article helped you in improving your website with the help of meaningful insight.

We would love to hear your thoughts on this article so feel free to comment on any queries or suggestions below.

And if you liked this article, do check out our article on What is WordPress Plugin and What is it Used For where we break down WordPress plugins and their use.

Further, check out some of our latest blogs on the best WordPress MCP plugins and the best AI visibility tools.

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