Best Facebook Pixel WordPress Plugin

Are you looking for the best Facebook Pixel plugin for WordPress? Then, you’re in the right place. 

Nowadays marketing online is extremely easier. One of the top reasons is that top social media platforms like Facebook, Twitter, etc. have made it possible for you to reach your desired customer with desired custom products. 

For example, if you want to do marketing via Facebook, then there’s Facebook Pixel to help you target the right audience. Now, if you have a WordPress site, then these Facebook Pixel plugins make the work a lot easier. 

Hence, in this article, we’ll show you some of the best Facebook Pixel WordPress plugins that are currently available on the market.

What is Facebook Pixel?

facebook pixel logo

Facebook Pixel is a short piece of JavaScript code that’s provided by Facebook which afterward can be placed on your website. Then, this code will assist you to extract the important information about your website visitors for creating better Facebook ads and better targeting your ads.

It helps you to simply track and measure conversion rates on your website. The conversion can be any action like someone making a sale or someone subscribing to your email list. In this way, it makes it easy to understand how and why people are visiting your WordPress website.

With Facebook Pixel, you also have the chance to optimize the ads for conversions. In this, Facebook will automatically optimize your ads and makes them desirable for a larger number of individuals that are likely to make a conversion.

Similarly, it helps you create retargeting ads. Because it creates ads on Facebook and shows those ads to someone that has already interacted with your brand or visited your website.

For example, SiteNerdy is running Facebook Ads on their product, and whenever someone visits the website and adds an item to the shopping cart. It will trigger the pixel and then send the information about the visitors to Facebook. After that when the visitors open their Facebook, you’ll see the ads related to the product that you have added to the cart.

Hence, Facebook Pixel is extremely necessary if you’d wish to build an audience and generate more conversions. Now let’s look at some of the best Facebook pixel plugins for WordPress. 


8 Best Facebook Pixel WordPress Plugins

Here we have listed 8 different Facebook Pixel WordPress plugins which are as follows:

1. PixelYourSite 

PixelYourSite - Facebook Pixel Plugin

PixelYourSite is a popular Facebook Pixel plugin that allows you to implement a Facebook pixel on every page of your site with just a single click. It’ll automatically track all your important actions and send them to all your configured pixels (search, form submit, comments).

Furthermore, it allows you to insert Google Analytics and add a Pinterest tag which is useful for any user-oriented website. Also, the pro version allows you to implement the Google Ads Tag with Dynamic Retargeting support for WooCommerce.

Key Features:

  • It’ll automatically keep the track of all your important data with the Global Events.
  • You can easily fire your events and send them to social networks (Facebook, Google, Pinterest).
  • Supports A/B testing. 
  • Also, well-integrated with eCommerce plugins like WooCommerce and Easy Digital Downloads. 

Pricing:

You can get this plugin for free from the official WordPress plugin directory. Also, you can purchase the premium version for $150 from one website.


2. Insert Headers and Footers 

Insert Headers and Footers

Insert Headers and Footers is a simple plugin that lets its users add codes to your website’s header and footer. You can insert codes like Google Analytics, custom CSS, Facebook Pixel, and more to your WordPress site header and footer.

The best part is that it’s the easiest way to insert header and footer script without needing to edit your theme files. Hence, it makes a great plugin for inserting scripts without having to deal with dozens of different plugins.

Key Features:

  • Easy-to-use and insert scripts.
  • You can also insert Facebook pixel code to your WordPress website.
  • It allows you to add custom CSS across WordPress themes.
  • Also, you can insert any code or script, including HTML and Javascript.

Pricing:

You can get this plugin for free from the official WordPress plugin directory.


3. Facebook for WordPress  

Facebook for WordPress

If you want to connect your WordPress to Facebook for a better understanding of how users interact with your business, then Facebook for WordPress is the official Facebook Pixel plugin for WordPress. It’ll install a Facebook Pixel for each of your pages and capture all the actions people take when they interact with your page.

Indeed, it can capture information from Leads, ViewContent, AddToCart, InitialCheckout, and Purchase events. Hence, it’ll help to optimize the target audience and delivery of your Facebook ads to grow your business outcomes. 

Key Features:

  • Beginner-friendly and straightforward to use.
  • It provides support for the Conversion API.
  • Also, provides in-built support for other popular WordPress plugins like Contact Form 7, WPForms, WooCommerce, Mailchimp, etc.

Pricing:

100% free to use.


4. Pixel Cat 

Pixel Cat - WordPress plugin

Pixel Cat is another best Facebook Pixel WordPress plugin which is formally known as Facebook Conversion Pixel. It allows you to easily add a Facebook Pixel to your site within a small time frame.

Using its time-delay setting, you can exclude bouncing visitors by firing a Facebook Pixel event after your visitor has spent some time on your site. Also, without having to write a single line of code you can easily set up Facebook pixel standard events.

Key Features:

  • Helps you build dynamic Facebook pixel events for WordPress.
  • You can create custom events to track behavior on your site more accurately. 
  • Using WooCommerce Event Tracking and WooCommerce Product Feed features, you can create highly effective Dynamic Product Ads and Custom Audiences.
  • Also, allows you to set up the Facebook Pixel for Easy Digital Downloads with a single click.

Pricing:

You can get this plugin for free from the official WordPress plugin directory. Also, its premium version costs $59 for one website and comes with one year of software updates and email support. 


5. Facebook for WooCommerce 

Facebook for WooCommerce WordPress Plugin

Facebook for WooCommerce is the official plugin for connecting your WooCommerce site to Facebook. Using this plugin, you get to install the Facebook Pixel and then upload it to your online shop. With that, you can make a store on your Facebook page.

As a result, you get to easily run dynamic ads on Facebook about your store. And that’s also because it can track the results of your ads across multiple devices. Ultimately, you can find new customers, build relationships, and increase the sales rate with it.

Key Features:

  • Easy to set up and use.
  • When you connect your product catalog with it, it automatically creates carousel ads. This shows the products you sell to attract customers.
  • Able to add the Conversions API to help measure and optimize the ad campaigns.
  • Ability to add Messenger to your site. Now, you can answer customer questions, give support, track deliveries, and more.

Pricing:

Facebook for WooCommerce is a completely free plugin to use. So, you can go to the WordPress plugin and directly download it to install it on your WordPress website.


6. Tag Manager 

Tag Manager Plugin

Tag Manager is a WordPress plugin that allows you to insert code into your site. And that’s in the 3 areas of your site. They are in the header section, after the start of the body tag, and lastly in the footer above the ending body tag.

Moreover, you can use this plugin to add code/snippets for various services. Such as Google Tag Manager, Google Analytics, Google Adsense, etc. Also, you’re able to do that for Facebook Pixel to improve your marketing and sales.

Key Features:

  • Simple to use and understand the plugin.
  • Able to insert more than one code for every section of your site.
  • Ability to exclude certain pages based on the user role.
  • You can exclude or include pages code by page id also.

Pricing:

To your surprise, this plugin is also 100% free to use.


7. WooCommerce Pixel Manager 

WooCommerce Pixel Manager by Woopt

WooCommerce Pixel Manager by Woopt is one of the best Facebook Pixel WordPress plugins. The motive of this plugin is to track the WooCommerce shop visitors. Then, collect valuable data for various benefits. It includes conversion optimization, dynamic remarketing, and reporting.

Additionally, this plugin integrates with Google Analytics and multiple Ads. Such as Google Ads, Facebook Ads Pixel, Twitter Ads, etc. That means you can collect dynamic audiences using Facebook Pixel and Facebook Remarketing Events for free.

Key Features:

  • Contains various filter options to tweak the output and show fine-tuned results.
  • Facebook Conversion API allows you to enhance conversions of your eCommerce site (Pro Feature).
  • Supports multiple best WordPress plugins including WooCommerce Brands, WooCommerce Composite Products, WooCommerce Wishlists, and more.
  • Performs precise measurements to prevent faulty reporting.

Pricing:

WooCommerce Pixel Manager is a freemium plugin. It means that it’s available in both free and pro versions. 

You can download the free version from the WordPress plugin directory like any other plugin. And for the premium version, you can purchase it by choosing any one of the following plans:

  • Starter: $19/mo for 1 website.
  • Business: $39/mo for 5 websites.
  • Agency: $59/mo for 10 websites.
  • Agency Plus: $79/mo for 25 websites.

8. Product Feed Pro for WooCommerce 

Product Feed Pro for WooCommerce WordPress Plugin

Yet another great plugin for your online store with Facebook Pixel integration is Product Feed Pro for WooCommerce. This plugin generates WooCommerce product feeds for all your marketing channels including Facebook Remarketing.

On top of that, it also adds Facebook Pixel and Facebook Conversion API to your website. And make sure it matches the content of your Facebook catalog product feed.

Not to mention, it adds several Facebook Pixel events. And that’s including your products pages, category pages, search result pages, cart page, checkout pages, and more.

Key Features:

  • Contains 100+ pre-defined templates. And they are for marketplaces, search engines, and comparison shopping engines.
  • Connects to the Facebook Conversion API so that all your site conversions get properly tracked.
  • No limit on the number of products on a product feed. Also, no limit on the number of product feeds.
  • Supports several best multilingual and translation plugins. Such as WPML, Polylang, etc.

Pricing:

This is another free Facebook Pixel WordPress plugin. So, don’t go with what its name says. You can get to enjoy its features for free.


Conclusion

That’s about it. These are some lists of the best Facebook Pixel plugin for WordPress. We hope that you’ll agree with our list of the best Facebook Pixel plugins for WordPress.

Lastly, we would like to recommend PixelYourSite as our favorite Facebook Pixel plugin for WordPress. As it allows you to easily add a Facebook pixel to your site with just a single click.

If you’ve any further queries about the best Facebook Pixel plugin for WordPress, then please leave a comment below. We’ll try to get back to you as soon as possible. 

Also, check out our article on 20+ best WordPress social media plugins. And also check out the 15 best keyword research tools for better SEO. Be sure to go through them once. 

If you like this article, then please share it with your friends and colleagues. Also, don’t forget to follow us on Twitter and Facebook.

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