Are you looking for the best Facebook Pixel plugin for WordPress? Then, you’re in the right place.
Nowadays marketing online has been extremely easier. One of the top reasons is that top social media platforms like Facebook, Twitter, etc. have made it possible for you to reach your desired customer with desired custom products.
For example, if you want to do marketing via Facebook, then there’s Facebook Pixel to help you target the right audience. Now, if you have a WordPress site, then these Facebook Pixel plugins make the work a lot easier.
Hence, in this article, we’ll show you some of the best Facebook Pixel WordPress plugins that are currently available on the market.
It helps you to simply track and measure conversion rates on your website. The conversion can be any action like someone making a sale or someone subscribing to your email list. In this way, it makes it easy to understand how and why people are visiting your WordPress website.
With Facebook Pixel, you also have the chance to optimize the ads for conversions. In this Facebook will automatically optimize your ads and makes them desirable for a larger number of individuals that are likely to make a conversion.
Similarly, it helps you create retargeting ads. Because it creates ads on Facebook and shows that ads to someone that has already interacted with your brand or visited your website.
For example, SiteNerdy is running Facebook Ads on their product, and whenever someone visits the website and adds an item to the shopping cart. It will trigger the pixel and then sends the information about the visitors to Facebook. After that when the visitors open their Facebook, you’ll see the ads related to the product that you have added to the cart.
Hence, Facebook Pixel is extremely necessary if you’d wish to build an audience and generate more conversions. Now let’s look at some of the best Facebook pixel plugins for WordPress.
Here we have listed 6 different Facebook Pixel WordPress plugin which are as followed:
PixelYourSite is a popular Facebook Pixel plugin that allows you to implement a Facebook pixel on every page of your site with just a single click. It’ll automatically track all your important actions and send them to all your configured pixels (search, form submit, comments).
Furthermore, it allows you to insert Google Analytics and add a Pinterest tag which is useful for any user-oriented website. Also, the pro version allows you to implement the Google Ads Tag with Dynamic Retargeting support for WooCommerce.
Pricing: You can get this plugin for free from the official WordPress Plugin directory. Also, you can purchase the premium version for $150 for one website.
Insert headers and Footers is a simple plugin that lets its users add codes to your website’s header and footer. You can insert codes like Google Analytics, custom CSS, Facebook Pixel, and more to your WordPress site header and footer.
The best part is that it’s the easiest way to insert header and footer script without needing to edit your theme files. Hence, it makes a great plugin for inserting scripts without having to deal with dozens of different plugins.
Pricing: You can get this plugin for free from the official WordPress Plugin directory.
If you want to connect your WordPress to Facebook for a better understanding of how users interact with your business, then Facebook for WordPress is the official Facebook Pixel plugin for WordPress. It’ll install a Facebook Pixel for each of your pages and captures all the actions people take when they interact with your page.
Indeed, it can capture information from Leads, ViewContent, AddToCart, InitialCheckout, and Purchase events. Hence, it’ll help to optimize the target audience and delivery of your Facebook ads to grow your business outcomes.
Pricing: 100% free to use.
Pixel Cat is another best Facebook Pixel WordPress plugin which is formally known as Facebook Conversion Pixel. It allows you to easily add a Facebook Pixel to your site within a small time frame.
Using its time-delay setting, you can exclude bouncing visitors by firing a Facebook Pixel event after your visitor has spent some time on your site. Also, without having to write a single line of code you can easily set up Facebook pixel standard events.
Pricing: You can get this plugin for free from the official WordPress Plugin directory. Also, its premium version costs $59 for one website and comes with one year of software updates and email supports.
Pixel Caffeine is a completely free and most powerful Facebook Pixel plugin for WordPress. It allows you to easily add and manage Facebook Pixel, Facebook Product Catalog, and add laser-focused Custom Audiences.
In fact, it provides you premium-like features without having to spend money on “pro” plugins. Besides that, everything that you have created in Pixel Caffeine gets immediately synced with your Facebook Ad account.
Pricing: Completely free to use.
At last, we have Facebook Pixel & Meta Tag Manager for WordPress is a premium Facebook Pixel plugin for WordPress. It helps you implement essential Facebook Pixel tracking codes and OG tags without any hassle and complexity.
Similarly, it provides automatic WooCommerce tracking to keep track of your shopping cart, checkout, and conversion process. Also, conversion tracking includes currency and value tracking for correctly tracking your ads’ ROI.
Pricing: It’s a premium plugin that you can get from Envato Market for $35.
That’s about it. These are some lists of the best Facebook Pixel plugin for WordPress. We hope that you’ll agree with our list of the best Facebook Pixel plugins for WordPress.
Lastly, we would like to recommend PixelYourSite as our favorite Facebook Pixel plugin for WordPress. As it allows you to easily add Facebook pixel on your site with just a single click.
If you’ve any further queries about the best Facebook Pixel plugin for WordPress, then please leave a comment below. We’ll try to get back to you as soon as possible.