Best Facebook Pixel WordPress Plugin

Are you looking for the best Facebook Pixel plugin for WordPress? Then, you’re in the right place. 

Nowadays marketing online has been extremely easier. One of the top reasons is that top social media platforms like Facebook, Twitter, etc.  have made it possible for you to reach your desired customer with desired custom products. 

For example, if you want to do marketing via Facebook, then there’s Facebook Pixel to help you target the right audience. Now, if you have a WordPress site, then these Facebook Pixel plugins make the work a lot easier. 

Hence, in this article, we’ll show you some of the best Facebook Pixel WordPress plugins that are currently available on the market.

What is Facebook Pixel?

facebook pixel logo

Facebook Pixel is a short piece of JavaScript code that’s provided by Facebook which afterward can be placed on your website. Then, this code will assist you to extract the important information about your website visitors for creating better Facebook ads and better target your ads.

It helps you to simply track and measure conversion rates on your website. The conversion can be any action like someone making a sale or someone subscribing to your email list. In this way, it makes it easy to understand how and why people are visiting your WordPress website.

With Facebook Pixel, you also have the chance to optimize the ads for conversions. In this Facebook will automatically optimize your ads and makes them desirable for a larger number of individuals that are likely to make a conversion.

Similarly, it helps you create retargeting ads. Because it creates ads on Facebook and shows that ads to someone that has already interacted with your brand or visited your website.

For example, SiteNerdy is running Facebook Ads on their product, and whenever someone visits the website and adds an item to the shopping cart. It will trigger the pixel and then sends the information about the visitors to Facebook. After that when the visitors open their Facebook, you’ll see the ads related to the product that you have added to the cart.

Hence, Facebook Pixel is extremely necessary if you’d wish to build an audience and generate more conversions. Now let’s look at some of the best Facebook pixel plugins for WordPress. 

6 Best Facebook Pixel WordPress Plugins

Here we have listed 6 different Facebook Pixel WordPress plugin which are as followed:

1. PixelYourSite 

PixelYourSite - Facebook Pixel WordPress Plugin

PixelYourSite is a popular Facebook Pixel plugin that allows you to implement a Facebook pixel on every page of your site with just a single click. It’ll automatically track all your important actions and send them to all your configured pixels (search, form submit, comments).

Furthermore, it allows you to insert Google Analytics and add a Pinterest tag which is useful for any user-oriented website. Also, the pro version allows you to implement the Google Ads Tag with Dynamic Retargeting support for WooCommerce.

Key Features:

  • It’ll automatically keep the track of all your important data with the Global Events.
  • You can easily fire your events and send them to the social networks (Facebook, Google, Pinterest).
  • Supports A/B testing. 
  • Also, well-integrated with WooCommerce and Easy Digital Downloads. 

Pricing: You can get this plugin for free from the official WordPress Plugin directory. Also, you can purchase the premium version for $150 for one website.

2. Insert Headers and Footers 

Insert Headers and Footers

Insert headers and Footers is a simple plugin that lets its users add codes to your website’s header and footer. You can insert codes like Google Analytics, custom CSS, Facebook Pixel, and more to your WordPress site header and footer.

The best part is that it’s the easiest way to insert header and footer script without needing to edit your theme files. Hence, it makes a great plugin for inserting scripts without having to deal with dozens of different plugins.

Key Features:

  • Easy-to-use and insert scripts.
  • You can also insert Facebook pixel code to your WordPress website.
  • It allows you to add custom CSS across WordPress themes.
  • Also, you can insert any code or script, including HTML and Javascript.

Pricing: You can get this plugin for free from the official WordPress Plugin directory.

3. Facebook for WordPress  

Facebook for WordPress

If you want to connect your WordPress to Facebook for a better understanding of how users interact with your business, then Facebook for WordPress is the official Facebook Pixel plugin for WordPress. It’ll install a Facebook Pixel for each of your pages and captures all the actions people take when they interact with your page.

Indeed, it can capture information from Leads, ViewContent, AddToCart, InitialCheckout, and Purchase events. Hence, it’ll help to optimize the target audience and delivery of your Facebook ads to grow your business outcomes. 

Key Features:

  • Beginner-friendly and straightforward to use.
  • It provides support for the Conversion API.
  • Also,  provides in-built support for other popular WordPress plugins like Contact Form 7, WPForms, WooCommerce, Mailchimp, etc.

Pricing: 100% free to use.

4. Pixel Cat 

Pixel Cat - best Facebook Pixel WordPress plugin

Pixel Cat is another best Facebook Pixel WordPress plugin which is formally known as Facebook Conversion Pixel. It allows you to easily add a Facebook Pixel to your site within a small time frame.

Using its time-delay setting, you can exclude bouncing visitors by firing a Facebook Pixel event after your visitor has spent some time on your site. Also, without having to write a single line of code you can easily set up Facebook pixel standard events.

Key Features:

  • Helps you build dynamic Facebook pixel events for WordPress.
  • You can create custom events to track behavior on your site more accurately. 
  • Using WooCommerce Event Tracking and WooCommerce Product Feed features, you can create highly effective Dynamic Product Ads and Custom Audiences.
  • Also, allows you to set up the Facebook Pixel for Easy Digital Downloads with a single click.

Pricing: You can get this plugin for free from the official WordPress Plugin directory. Also, its premium version costs $59 for one website and comes with one year of software updates and email supports. 

5. Pixel Caffeine 

Pixel Caffeine - most powerful Facebook Pixel plugin for WordPress

Pixel Caffeine is a completely free and most powerful Facebook Pixel plugin for WordPress. It allows you to easily add and manage Facebook Pixel, Facebook Product Catalog, and add laser-focused Custom Audiences.

In fact, it provides you premium-like features without having to spend money on “pro” plugins. Besides that, everything that you have created in Pixel Caffeine gets immediately synced with your Facebook Ad account.

Key Features:

  • You can create audiences based on standard/custom events, referring sources, categories/tags of content, etc.
  • It automatically tracks visitors based on what they’ve viewed and then dynamically redirects them with ads on Facebook and Instagram.
  • You can easily generate a Product catalog for your store and upload it on Facebook.
  • Also, allows you to create your product catalog with the exact product that you want to promote.

Pricing: Completely free to use.

6. Facebook Pixel & Meta Tag Manager for WordPress

Facebook Pixel & Meta Tag Manager for WordPress

At last, we have Facebook Pixel & Meta Tag Manager for WordPress is a premium Facebook Pixel plugin for WordPress. It helps you implement essential Facebook Pixel tracking codes and OG tags without any hassle and complexity.

Similarly, it provides automatic WooCommerce tracking to keep track of your shopping cart, checkout, and conversion process. Also, conversion tracking includes currency and value tracking for correctly tracking your ads’ ROI.

Key Features:

  • Helps you manage Facebook shared links metadata.
  • Fully compatible and supports custom post types, archive pages, and custom taxonomies.
  • Completely self-hosted on your server.
  • Also, you can manage permissions for managing pixels and metadata.

 Pricing: It’s a premium plugin that you can get from Envato Market for $35.


That’s about it. These are some lists of the best Facebook Pixel plugin for WordPress. We hope that you’ll agree with our list of the best Facebook Pixel plugins for WordPress.

Lastly, we would like to recommend PixelYourSite as our favorite Facebook Pixel plugin for WordPress. As it allows you to easily add Facebook pixel on your site with just a single click.

If you’ve any further queries about the best Facebook Pixel plugin for WordPress, then please leave a comment below. We’ll try to get back to you as soon as possible. 

Also, check out our article on 20+ best WordPress social media plugins. And also check out the 15 best keyword research tools for better SEO. Be sure to go through it once. 

If you like this article, then please share it with your friends and colleagues. Also, don’t forget to follow us on Twitter and Facebook.

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