Omnisend Review 2026 – Is it the Best SMS & Email Marketing Tool?

This Omnisend review is worth reading if you’re looking for a free marketing tool for your online store or business. We came across Omnisend while searching for an affordable platform with SMS and email automation in one place.

Small stores and businesses can use the free plan with limited email campaigns and web push notifications. Paid plans come without many restrictions.

So, do you want to learn more about Omnisend for your growing business? Then, check out this Omnisend review to find out about its features, cost, pros, and cons.

By the end, you’ll know whether Omnisend email automation is right for your business. Without further delay, let’s dive into this Omnisend review.

What is Omnisend? – A Brief Introduction

Omnisend is one of the most popular and best SMS, web push notification, and email marketing platforms built for businesses (eCommerce or non-eCommerce). It supports eCommerce platforms like WooCommerce, Shopify, and BigCommerce. 

Meaning, this marketing tool can automatically sync your products, customers, and orders. With that, you can easily create personalized marketing campaigns.

Therefore, Omnisend eCommerce email marketing helps you to engage customers, recover abandoned carts, and increase sales. All of this from a single dashboard.

In fact, Omnisend comes with a drag-and-drop email builder, ready-made automation workflows, signup forms, pop-ups, and more. All of these features help you easily launch campaigns, even if you’re new to marketing.

If you’re a beginner, then you can start with the free plan. Upgrade to a premium plan with advanced marketing features as your business expands.

So, do you want to know about all of the main features of Omnisend to begin with?

Key Features of Omnisend

Here, we’ll elaborate on the key features of Omnisend to help you understand this marketing automation tool. Let’s quickly go through them!

1. AI-powered Drag-and-drop Email Builder

Omnisend offers an AI-powered drag-and-drop email builder. This makes it easy to create professional email campaigns, even for beginners. Just pick a template, let AI write your content, and customize everything using the visual editor.

Here are more details on it:

• Omnisend AI lets you generate email copies and create campaigns quicker.
• Professional templates to kickstart emails without starting from scratch.
• Easily insert and arrange text, images, products, buttons, and other elements.
• Use dynamic tags to automatically personalize emails for every customer.
• Display different content to different customers based on various conditions.
• Build responsive, mobile-ready emails that look fantastic on all devices.

2. Instant SMS and Push Notifications

Guess what? Omnisend not only offers email marketing services but also SMS and web push notifications, too. These options let you easily connect with customers.

Simply put, you can send timely updates, promotions, and reminders. In addition, it lets you manage both channels alongside your email campaigns. Here’s more to it:

• You can personalize text messages for high-converting SMS campaigns.
• No hidden fees or overages, so just pay for the SMS messages you send.
• Supports global SMS delivery. Meaning, it can reach customers worldwide.
• Track real-time performance via opens, clicks, sales, and customer actions.
• Instant alerts on abandoned carts, flash sales, etc. No phone or inbox needed.
• Growing your push notification list is easy with Omnisend one-click opt-ins.

3. Smart Automation

Following that, Omnisend supports multi-channel automation. Meaning, it also lets you combine SMS, email, and push notifications in a single view. 

With that, your messaging becomes consistent as you don’t have to switch between several tools. Check out more smart automation features below:

• Offers pre-built automation templates to easily start proven workflows.
• It can recover lost sales through prebuilt abandoned cart automation.
• Re-engage visitors who viewed products but didn’t make a purchase.
• Lets you connect with your customers even after they place an order.
• Pre-built win-back campaigns can connect with inactive customers again.

4. Powerful Segmentation

Worried if your campaigns reach the right audience? Omnisend’s customer segmentation makes it easy. 

It lets you automatically group customers based on their behavior, stage in their lifecycle, and purchase data. Accordingly, you can personalize and send relevant campaigns to the desired audience group. Learn more:

• You can describe to Omnisend how you want to segment your audience.
• Dynamic segments, like purchases, email opens, clicks, user locations, etc.
• Automatically updates the segments as per the customer behavior alteration.
• A map to view customers by lifecycle stage, from new to loyal customers.
• Lets you generate campaigns based on the customer journey stages.

5. Several Integrations

Moving forward, Omnisend is built to seamlessly connect with major eCommerce platforms. Now, your online store can also integrate with 130+ third-party apps. 

Overall, this helps you store and use data in email and SMS marketing campaigns. Check out the key integrations of Omnisend below:

• Connect Omnisend with your eCommerce store built with Ecwid, Shopify Plus, Shopify, WooCommerce, Wix, WordPress, BigCommerce, etc.
• Integrates with automation apps, like Zapier, Shopify Flow, Alloy, etc.
• Supports subscription tools such as Recharge, Loop Subscriptions, and more.
• Loyalty and rewards platforms, such as Smile, Gatsby, etc.
• Shipping apps, including AfterShip, ShipBob, and more.
• Customer support tools, including Intercom and Zendesk.
• Product recommendation apps, such as Nosto, Argoid, etc.
• Check all the integrations here.

6. Built-in Forms and Popups

On top of that, Omnisend is filled with built-in tools for making popups, forms, flyouts, and landing pages. With that, you can collect your customer information. Ultimately, this grows your audience right inside the platform.

Check out the list below of the key features of such built-in tools:

• Your forms and popups can collect emails, phone numbers, and more.
• For collecting relevant customer details, it lets you add fields.
• Targeting options and triggers to show forms/popups to the right audience.
• Offers responsive templates that you can customize before making offers.
• After completing the edits, instantly publish your form in minutes.

7. Strong Reporting Analytics

Lastly, Omnisend also offers reporting tools. Using them lets you understand where your sales come from and track your marketing performance.

In fact, you can monitor results across channels, campaigns, and automations. Learn more about these analytical features:

• Monitor revenue attributes to analyze sales performance over channels.
• Track campaign performance via opens, clicks, conversions, and sales.
• You can also measure how your automated workflows are performing.
• Deliverability measures are bounces, unsubscribes, and message failures.

Pros and Cons of Omnisend

Now, are you wondering if Omnisend has certain pros and cons that make it distinct from others? Find the pros and cons of Omnisend below to figure that out!

Pros of Omnisend

• Seamlessly integrates with all popular eCommerce platforms.
• Offers SMS, email marketing, and web push notifications in one platform.
• A drag-and-drop email builder with several unique features for online stores.
• Provides advanced automations, workflows, triggers, filters, and conditions.
• Includes a free plan for small businesses. Premium plans are also affordable.
• Lets you track your business, customers, products, and marketing efforts.
• Contains several newsletter templates, user-friendly tools, etc.
• It gives award-winning 24/7 customer support to its users.

Cons of Omnisend

• There can be improvements in terms of Omnisend CRM features.
• Comparatively, it doesn’t offer support for platforms like Google Analytics.
• It may not support multiple languages, so you’ll have to deal with English.
• There is no money-back guarantee policy to get a refund.

Want to try using Omnisend? Next, we’ll guide you to get started with Omnisend.

How to Get Started with Omnisend for Free?

In this Omnisend review section, you’ll get a detailed step-by-step guide on getting started with Omnisend for free. So, follow along with these steps. Here we go!

Step 1: Sign Up for an Account

First, open the Omnisend website to sign up for an account. Just click the ‘Start Free’ option in the website navigation. 

This opens the sign-up page where you can sign up with Shopify, Google, or an email. Click the option you want to use. Here, we’ll go with ‘Sign up with Google.’ If you already have an account, then simply press ‘Log in.’

While registering an account, enter your email, password, and business type. After accepting the terms and conditions, hit ‘Sign up.’ No need for credit card details.

Based on your business type, the further steps may differ. But you can start with a business site (non-ecommerce) and later connect to your eCommerce function, too.

Here, we’re showing the use of Omnisend in a WordPress website. So, provide your personal and website details. This also includes the eCommerce platform you’re using if you already own an online store. Afterward, press ‘Continue.’ 

Similarly, enter your business details, including address and timezone. Next, enter your phone number to verify the code.

Step 2: Connect Your Store

Once you’ve registered your Omnisend account, you’ll be redirected to your dashboard. There, you must first complete your goals.

On the ‘Dashboard > Goals’ menu, you’ll get the option to connect Omnisend with WooCommerce. That’s because we’re using a WordPress WooCommerce site.

So, click the given option. Here, it’s the ‘Connect to WooCommerce’ button.

Then, you’ll find the steps for completing the connection. This involves setting up Omnisend on your platform. All you’ve to do is:

• Open your platform’s app marketplace.
• Search, install, and activate Omnisend.
• Follow the instructions to complete connecting your site with Omnisend.

Let’s go through our case.

After setting up WooCommerce on the WordPress site, you must initially add the Omnisend plugin. Installing Omnisend is like any other WordPress plugin.

Just navigate to the ‘Plugins > Add Plugin’ menu on the WordPress dashboard. There, search for ‘Omnisend’ and click the ‘Install Now’ button once you find it.

Here, you can go with the core plugin. Otherwise, there’s also a plugin specialized for Omnisend WooCommerce.

Following that, hit the ‘Activate’ button to activate the Omnisend plugin.

Now, follow the connection steps you get. But sometimes you need an API. If the Omnisend Email Marketing menu of your WordPress dashboard asks for it, then go back to your Omnisend account. 

There, open the ‘Store Settings > API’ menu. Click the ‘Create API Key’ button.

Then, name your API key, set the permissions, and hit ‘Create API Key.’

Afterward, Omnisend generates an API. Copy it.

Moving forward, go to the ‘Omnisend Email Marketing > Home’ menu. There, press the ‘Connect Omnisend’ button.

In the ‘Paste created API key here:’ section, paste the API key. Then, hit the ‘Connect Omnisend’ button.

With that, your website is connected to Omnisend.

Step 3: Import Your Contacts

After the connection, Omnisend automatically imports your customer data. You can find that in the ‘Audience > Contacts’ menu of your Omnisend account.

In fact, your new customers’ details also remain in sync. However, if you were already using another email marketing platform previously. Then, you must import the contacts manually. Here’s the migration guide.

Step 4: Set Up Your Account

Moving forward, it’s time to complete setting up your Omnisend account. Just go back to ‘Dashboard > Goals.’ There, you’ll find the option to style your brand.

Therefore, click the ‘Set brand style’ button.

Now, you can perform these customization actions:

• Upload brand logo.
• Set colors for accent, dark, and light.
• Choose fonts for headings and paragraphs.
• Add social links to your brand accounts.

Once you’ve set them, click the ‘Save brand assets’ button.

Step 5: Begin Your Marketing

Next, you can start marketing with Omnisend. This involves:

• Building a form, for example, a sign-up form.
• Sending email campaigns.
• Configuring automations.

Begin by navigating to the ‘Forms’ menu. There, hit ‘Preview and launch form.’

This opens the form editor. There, you can edit and customize the form. Once you’re done, click ‘Enable form.’ Make sure you pick the free plan here.

Moving forward, go to the ‘Campaigns’ menu. There, press the ‘Create email campaign’ button.

Now, configure the email settings. This involves:

• Entering the subject line, sender’s name, sender’s email address, campaign name, language, etc.
• Then, use an email template based on the goal and theme.

• Edit and customize the email template as per your needs.
• Decide whether to send emails to everyone or certain segments.
• Test and review the campaign and its settings.
• Schedule the campaign.

Lastly, move to the ‘Automation’ menu and press ‘Preview and start workflow.’

After that, start the workflow. This automatically initiates the campaign. In this example, the email is sent to the new users after they subscribe. You can further edit and view how the automation works.

Here’s a complete tutorial on Omnisend’s process from onboarding to tracking performance reports.

Check out our complete guide on how to get started with email marketing yourself.

Omnisend Pricing Plans

Now, onto pricing. You can start using Omnisend for free. It includes 500 monthly emails, 250 contacts, and 500 web push notifications. 

If these features aren’t enough, then go with a premium plan. The cost of the premium Omnisend tool depends on the list size. Meaning, how many users you are planning to send your SMS or emails to. 

For example, these are the pricing schemes for certain list sizes:

• Standard: $11.22/mo, 500 contacts, 6000 emails/mo, and unlimited web push notifications.
• Pro: $41.3/mo, unlimited emails/mo, 2500 contacts, and AI-powered personalization.

/image – omnisend-pricing-plans

Check out the Omnisend pricing page to find out more about the prices.

With that, let’s move forward to its customer support options.

Customer Support in Omnisend

Omnisend provides award-winning 24/7 customer support to its users. The list below points out some of its customer support options:

• The Help Center or Support page of Omnisend has tutorials from onboarding to API documentation.
• Contact the support, sales, marketing, or partnership team from the Contact page.
• Omnisend blog has articles on its features, like tools and strategies.
• Webinars on Omnisend for collaborative learning and sharing of ideas.
• Omnisend Academy offers video guides on using the email marketing tool.
• Get updates on Omnisend’s features through its changelog.
• If you’re a developer, then you can check out the API documentation.

This ends the Omnisend review. If you’re still unsure, then check out its competitors next!

Omnisend vs. Its Competitors

Check out the comparison table below of Omnisend vs. its top competitors. With that, you can decide to go with Omnisend or one of its alternatives.

Frequently Asked Questions (FAQs)

Hopefully, you’ve now made your choice on whether to continue using Omnisend or not. Check out these FAQs to strengthen your decision more.

Wrapping Up

That’s a wrap on this Omnisend review!

We hope we could help you by acknowledging everything about Omnisend email marketing. This may have surely helped you with making a final decision.

Overall, Omnisend email marketing automation is one of the top choices in the market. But if you’re still confused, then comment your concern below.

Meanwhile, check out our other blogs, like how to identify and avoid phishing emails and the best WordPress email subscription plugins.

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