15 Best WordPress Email Subscription Plugins 2021 (Free + Paid)

Are you wondering what are the best WordPress email subscription plugins? Or looking for the WordPress email signup plugins? If yes, then you’ve arrived at the right place.

Growing your email list is the most strenuous as well as an important task for your website. Though it’s tough to do so, using WordPress email subscription plugins makes it easier to increase your email list. It’s the most reliable and professional manner to communicate with your audience. 

Besides, with the increased subscribers, it becomes quite challenging to handle them. So, with the email subscription plugins, you can manage your subscribers and email list effectively.  

However, with plenty of email subscription plugins available in the market, it’s a hassle to find a suitable one. To help you, we’ve come up with a list of the best WordPress email subscription plugins in 2021. 

So, let’s dig in!

Criteria for choosing WordPress Email Subscription Plugins?

There’re a few things to consider while selecting an email subscription plugin. So, make sure your plugin includes the following things:

• Spam protection: Ensure that the selected plugin protects you from spam bots or spammers. It should include a captcha to protect forms from being spammed.
• Embed subscription form: The plugin must have embedding options. So, you’re able to easily insert your email subscription form anywhere on your website, even on a specific page/post. 
• Customizable: Make sure that the plugin can be customized. You can add your own custom elements like color, fonts, templates, and so on. Also, customize the message of success or error after the visitors have submitted the form. 
• Interactive features: It’s difficult to get visitors to subscribe to your email. So, interactive features like popup forms, exit intent, opt-in, etc, make visitors think once more before leaving the website without subscribing. 

Other important criteria are pricing, updates, reviews & ratings, active installations, etc. You also need to consider these factors before selecting an email subscription plugin for your website. 

With that, let’s get into the list of the 15 best WordPress email subscription plugins for 2021.

15 Best WordPress Email Subscription Plugins 2021 (Free + Paid)

Here, we’ve hand-picked some of the best WordPress email subscription plugins. Go through the description and features of each plugin to determine which is best for your website.

1. MailPoet

MailPoet is one of the most stunning WordPress email subscription plugins where you can create beautiful subscription forms with responsive templates. Once you add those created forms to your website, users can easily subscribe to a newsletter. This helps you to build up your mailing list. 

Besides, you can also communicate with your subscribers. Simply, create automatic emails to send email updates to your subscribers on a daily, weekly, or monthly basis. It helps to keep them updated for new posts and bring them back to visit your website. Also, you can give a warm welcome to your new subscribers with an automatic sequence of onboarding emails. 

Key Features of MailPoet:

• View stats on how engaged your audience is. For example: see which subscriber opened each newsletter and which links received the most clicks. 
• With WooCommerce emails, you can increase your sales by reaching out to those who abandoned their cart. 
• Manages your subscriber’s lists by removing unengaged subscribers, and creates a dedicated list of users automatically. Also, follows up with customers using that list. 
• No longer need to rely on 3rd parties to ensure your communication emails are delivered. It comes with its own SMTP (Simple Mail Transfer Protocol) service.
• Multilingual and translation are ready. 

Pricing:

You can download the MailPoet plugin from WordPress.org. Also, it offers a premium version where the cost of the Agency Plan is £499/year.

2. Mailchimp 

Mailchimp is an email newsletter service that lets you send email campaigns that are free for a list of 2000 subscribers. This plugin uses a variety of approaches to help you build your Mailchimp lists and create better newsletters. Hence, allowing your visitors to subscribe to your newsletter becomes easier. 

You can build attractive opt-in forms with complete control over the form fields. Or integrate them with any other form on your sites such as comment, contact, or checkout form. Also, those created forms can be configured to subscribe to one or more of your Mailchimp lists.

Key Features of Mailchimp:

• Allow users to subscribe from anywhere by displaying form options in posts, pages, widget areas, etc.
• Able to write better emails by collecting crucial information about your subscribers. 
• Integration with Google reCAPTCHA protects you from spammers. 
• Provides detailed reports and statistics such as discovering which sign-up methods and pages are performing better. Also gives your line charts for proper visualization. 
• Advanced eCommerce integration helps you to see what your subscribers are buying. You can offer them product recommendations and recover abandoned carts.

Pricing: 

You can easily use and download the Mailchimp plugin from WordPress.org. However, to unlock more features, you can upgrade it to a premium version as well. Its premium plans are given as:

• Hobbyist Plan: $59/year
• Professional Plan: $99/year
• Agency Plan: $149/year

3. OptinMonster

OptinMonster is one of the best popup builders that helps to grow the list of email subscribers, increase sales and business. With its powerful drag and drop, you can design visually attractive opt-in email subscription forms; optimized for high conversion rates.

Most importantly, its exit-intent popup feature helps you turn abandoned visitors into subscribers and customers. It displays a tailored popup message to your visitors the moment they’re about to leave. Hence, it’s highly effective to get more email lists, reduce WooCommerce cart abandonment, and save money on retargeting ads.

Key Features of OptinMonster:

• Show custom popups for a specific page or section of your site.  Such as popup based on the user’s geolocation, special popup when the user clicks a specific link, and many more.
• Get the insights and analytics. Also, compare split tests and figure out which pages are better converted for improvement.
• Use countdown timers to create a sense of urgency and scarcity for limited-time offerings (great for sales promotion, product launches).
• Embed your subscription forms directly into the content of your blog posts/pages. Also, add an email opt-in form or custom call-to-action (CTA) button. 
• Able to customize thank you messages to further increase engagement. 

Pricing: 

OptinMonster plugin is a freemium plugin which means it has both the free and pro version. You can download its free version from WordPress.org. For the premium version, it offers you 4 plans; mentioned as:

• Basic Plan: $9/month
• Plus Plan: $19/month
• Pro Plan: $29/month
• Growth Plan: $49/month

4. Email Subscribers & Newsletters

Email Subscribers & Newsletters is a fully-featured subscription plugin designed for all types of websites like bloggers, marketers, businesses, etc. It provides all of the features required to build an email list and keep people engaged within a single plugin.

You can create a beautifully designed subscription box and insert it anywhere on your site to grab users’ attention. This helps to easily collect leads and convert from visitors to subscribers. Also, communicate with those subscribers by sending automated emails each time your website publishes a post or has any updates.

Key Features of Email Subscribers & Newsletters:

• It uses a captcha to protect your subscriber list from spambots. 
• Automatically removes fake or invalid emails to improve your list hygiene.  
• Ready-made email templates for offers and promotions with a high conversion rate for every occasion, event, or holiday season.
• Compatible with various SMTP plugins such as WP Mail SMTP, Post SMTP (aka Postman), Easy WP SMTP, etc.
• Receive email notifications when a user signs up and also send them an automatic welcome email. 

Pricing:

Email Subscribers & Newsletters offers both free and premium versions. Its free version can be downloaded from WordPress.org. Whereas it has 2 premium plans:

• Starter Plan: $6.5/month
• Pro Plan: $10.75/month

5. MailOptin 

Are you looking for a form builder and popup builder? Then, here we present you MailOptin. It allows you to create different forms such as subscriptions, registration, email, and newsletters with popups. Also, display those forms anywhere on the website with an in-post subscription form, notification bars, slide-in (or scroll box), sidebar.

Besides, its intuitive email template allows you to create visually stunning automated emails. It informs your subscribers or WordPress users every time you publish new content. Also, send notifications about your newest content automatically to all users, specific users, or new users. 

Key Features of MailOptin:

• Uses Honeypot method to avoid spam contact form submission. Also, uses reCAPTCHA protection. 
• Actions are taken after conversion. Such as closing the opt-in form immediately, closing the form and reloading the page, or redirecting to a custom URL.
• Allows you to schedule the delivery of the newsletter. It can be right after a post is published, a few minutes, hours, or days after publication.
• Powerful content locker where subscribers only can get access to the entire content of an article. Users must enter their email addresses to access them; else, they’ll see blurred content. 
• Integration with Google Analytics gives you precise information regarding the performance of your email campaigns.

Pricing: 

Although the MailOptin plugin is free to use and download from WordPress.org, it also offers a premium version. Its premium plans are given below:

• Standard Plan: $79/year
• Pro Plan: $199/year
• Agency Plan: $299/year

6. WPForms 

WPForms is a drag & drop WordPress form builder that is used to build different forms. Such as contact form, feedback form, payment form, etc. rather than only an email subscription form. It allows you to create amazing forms without hiring developers as it has pre-built templates to save your time and effort.  

Moreover, WPForms is integrated with MonsterInsights. This helps you quickly track your lead capture forms, newsletter subscription forms, etc. Also, give details on which form is performing better. This helps you to improve your strategy of growing your email list.   

Key Features of WPForms:

• Easily connect the subscription form with your email marketing service to grow your email list. 
• Instant notification allows you to quickly respond to the queries of your subscribers and potential subscribers.
• Able to embed subscription forms anywhere on your blog like posts, pages, sidebar, widgets, footer, and so on. 
• Anti-spam protection to avoid spam submission as it has direct integration with hCaptcha and Google reCAPTCHA.
• Allow visitors to save their entered data offline and submit the subscription form when they’re online. 

Pricing: 

WPForms is a freemium plugin whose free version can be downloaded from WordPress.org. For its premium version, it offers different plans are given as:

• Basic Plan: $39.50/year
• Plus Plan: $99.50/year
• Pro Plan: $199.50/year
• Elite Plan: $299.50/year

7. Bloom

Looking for the premium plugin? If yes, then here we recommend you Bloom plugin. It offers you 100+ elegant design options to build your email subscription forms. Also, it has lots of customization options like border styles & edges, unlimited colors, etc.

Furthermore, it has automatic pop-ups and fly-in triggers. It helps to get your audience to subscribe and increase conversion rates. For example, the plugin auto-detects when users reach the bottom of the page, and an opt-in form reminds them to subscribe. Similarly, after leaving a comment, or after purchasing a certain product, a popup form appears.

Key Features of Bloom:

• Allows you to target or exclude specific posts and pages, as well as show custom forms and offers based on the location and engagement of your visitors.
• Add multiple email marketing accounts. Bloom can organize your accounts by provider and aggregate the list and subscriber counts linked with those accounts. 
• Seamlessly collect information from your subscriber list.
• Powerful statistics show the real-time performance of your subscription forms and actionable insights for refinement and improvement.
• Import and export data from one to another site. 

Pricing: 

Bloom is the premium plugin that is one of the products of the Divi theme. It offers 2 premium plans which are mentioned below:

• Yearly Access Plan: $89/year
• Lifetime Access Plan: $249, One-time Payment

8. Sendinblue

Wondering if there’s a complete solution to grow your email list for the long term? Then, here we go. 

Sendinblue is a powerful all-in-one email marketing plugin that provides you with email subscription forms as well. However, little do we know that only adding subscriptions is not efficient in the long run. Your subscription form needs to reach out to an audience frequently to help you keep growing your audience.  

Therefore, the Sendinblue plugin allows you to create custom email subscription forms with attractive designs. You can also edit and modify easily or use CSS editing and integrate it anywhere into your posts, pages, or sidebars.

Key Features of Sendinblue:

• Provides a real-time report in your dashboard with advanced insights into deliverability and performance, including opens, clicks, bounce reports, and many more.
• Allows you to send marketing messages to your targeted audience to get more engagement. 
• Customize confirmation or error message. 
• Redirect to any URL after the completion of email subscription form submission.
• Communicate easily with your visitors via live chat, inbox, SMS, and so on.

Pricing: 

Though the Sendinblue plugin is free to use and can be downloaded from WordPress.org, it also has a premium version. It offers 2 different plans:

• Lite Plan: $25/month
• Premium Plan: $65/month

9. Mailchimp for WooCommerce

Want to grow your email list for the WooCommerce store? Here we recommend you Mailchimp for WooCommerce.

This plugin allows you to easily grow the list of your email subscribers. Along with that, it’ll automatically sync the information of your customer and their purchase with your Mailchimp account. This makes it easier to follow up with your customers post-purchase. Not only that, but you can also keep them updated about your WooCommerce store to increase engagement. 

Key Features of Mailchimp for WooCommerce:

• Easily create a pop-up form that transforms your website visitors into subscribers automatically.
• Send confirmation emails to customers to verify their subscription.
• Display the purchase activity of subscribers in their profile. 
• Allows you to set up marketing automation to remind customers of products they’ve left in their carts. Or view on your website and recapture abandoned clients.
• With a Promo Code content block, you can include discount codes created in WooCommerce to your emails to increase subscribers.

Pricing: 

Mailchimp for WooCommerce is a completely free plugin to use. So you can download and install it from WordPress.org. 

10. weMail

weMail is yet another WordPress email subscription plugin. It helps to deliver newsletters, collect leads, send automated emails, display subscription forms, and much more. Not only that, but it also auto-adds subscribers to an organized list and manages the subscribers.

Moreover, you can choose from different types of opt-in forms such as inline, floating bar, slide up, and so on. These types of forms can be placed anywhere on your website such as inside content, header, modal box, etc. This way, you can place it in the preferred place to grow an email list.

Key Features of weMail:

• The double opt-in option helps to avoid dead email addresses and clean up your list by allowing you to verify them.
• Integration with Google Analytics and other analytics helps you with campaign performance. To make better decisions about your email marketing initiatives.
• Send email to multiple lists at once, eliminating the need to build a new campaign to send identical emails to a different list.
• When users register on your website; collect their email addresses. 
• Automatically send welcome messages for new subscribers.

Pricing: 

Though weMail has a free version, you can also upgrade it to the premium version to unlock more features. Its Premium Plan costs $5.4/month. 

11. WP Subscribe Pro

WP Subscribe Pro is another incredible plugin that allows you to build stunning subscription forms to grow your email list. We know, growing an email list is the most powerful and consistent way to bring visitors and customers repeatedly. And, this plugin helps you boost your conversion of traffic to subscribers.

Furthermore, it’s integrated with popular marketing tools such as Aweber, Mailchimp, GetResponse, MailerLite, etc. These tools help you to better build your list and manage your contacts. 

Key Features of WP Subscribe Pro:

• Displays a popup subscription form when users are about to leave your site, allowing them to subscribe. 
• Exclude the subscription box from the content of any posts or pages of the website.
• Before saving your changes, preview the popup and ensure it’s appearing as per your need.
• Easily customize the colors of your widget where you can place your subscription form.
• With flush cookies, you can make major changes or show the subscribe box to all your visitors again.

Pricing: 

WP Subscribe Pro plugin is a premium plugin that costs $19 for unlimited sites. 

12. Convert Pro

Convert Pro is one of the products of Astra that is an easy-to-use drag and drop editor. It comes with pre-built templates to create high converting opt-in subscription forms and display them at the right time for conversion. 

To convert visitors to subscribers, it provides you with various options to trigger your forms. Such as an exit-intent trigger where the form appears at the precise time when a visitor is leaving the page. 

Additionally, send some messages when users reach a specific page or at the end of the content. Other than that, you’ll be able to send messages and updates to inactive users. 

Key Features of Convert Pro:

• Connect Convert Pro to your Google Analytics account to track impressions and conversions in real-time.
• Option to display or hide a specific message from users who have previously logged in to your website.
• Use device detection to display personalized opt-in forms to users who are viewing your website on mobile devices, tabs, and other devices.
• The “New vs Old visitor” feature shows different offers and messages to existing users. Also, some appealing and introductory offers to new ones.
• Use page-level targeting to categorize and display messages, and make sure relevant opt-in forms are displayed on relevant pages.

Pricing: 

The starting cost of the Convert Pro plugin is $79/year. 

13. Ninja Forms

Ninja Forms is a beginner-friendly WordPress form builder which allows you to create beautiful forms without any coding skills. You can build different types of forms including subscription forms as well. Also, with its pre-built templates and editable form fields, you can start creating forms easily.

Besides, you can experience the difference a completely personalized subscription form can make for your website with this plugin. Hence, growing your mailing lists and generating leads will be easier. 

Key Features of Ninja Forms:

• Insert unlimited subscription forms anywhere on your website including content, posts, pages. 
• Allows you to receive unlimited forms submitted by users.
• 100% responsive plugin so that users can subscribe regardless of the device being used.
• Akismet and Google ReCaptcha are included for spam protection.
• GDPR compliance as it doesn’t collect or retain any information that includes personally identifiable information.

Pricing:

Ninja Forms plugin is free to use and download from WordPress.org. But to unlock more features, you can upgrade it to a premium version as well. The plans of its pro version are:

• Personal Plan: $49.50
• Professional Plan: $99.50
• Agency Plan: $249.50

14. Paid Memberships Pro

Looking for subscription plugins to increase active users in your email list? Then, here we’re.  

Paid Memberships Pro is yet another subscription plugin that gives you everything you need to increase your subscribers. This plugin helps you to manage and grow your email list with active users by giving their members various perks. Besides subscriptions, it also is designed for premium content sites, online courses, subscription box products, paid newsletters, etc.

Key Features of Paid Memberships Pro:

• Provide subscribers discounts/offers to encourage them to purchase your products or services.
• Able to restrict access to any specific content to only subscribers or members.
• Integration with payment gateways allows you to receive payment whenever subscribers want the membership on your website. This increases active users in your mail list.
• Allows you to export data of your subscribers, view their activity, etc.
• Send recurring messages or updates to your visitors to convert them into subscribers.

Pricing: 

Paid Memberships Pro plugin comes with a completely free version that can be downloaded from WordPress.org.

15. Formidable Form Builder

Formidable Form Builder is yet another form builder plugin that allows you to create an email subscription form. You can easily use its drag and drop editor with readymade templates within a few minutes and customize them. Or also create complex custom forms using its tools to save your time and effort.

Along with creating a subscription form, it allows you to create email marketing campaigns. It helps to generate more conversions and increase your email list. Also, you can collect your subscriber’s information.

Key Features of Formidable Form Builder:

• Customize success or error messages to display to users after they submit the form.
• Allows you to configure email notifications and trigger autoresponders after submission. 
• 100% GDPR friendly plugin. 
• After submitting forms, you can redirect users to any URL. 
• Able to import subscribers’ lists or their information. 

Pricing: 

The Formidable Form Builder plugin is free to use and download from WordPress.org. You can also upgrade it to the premium version for additional features. The cost of premium plans are:

• Basic Plan: $39.50/year
• Plus Plan: $99.50/year
• Business Plan: $199.50/year
• Elite Plan: $299.50/year

Conclusion

That’s all folks! We’ve arrived at the end of this article. 

We’ve discussed the 15 best WordPress email subscription plugins for 2021 along with their features and pricing. 

Among the listed plugins, we would like to recommend you MailPoet plugin because this plugin is easy to create amazing forms and is able to collect email lists. Along with that it also handles your subscriber list. Hence, it covers all the major features required for email subscriptions. 

However, if you would like to include marketing services with email subscriptions, then please go with the Sendinblue plugin which gives you a complete email marketing service along with email subscription features. 

We hope this article helped you to find the best WordPress email subscription plugins. If you’re using any of these plugins on your website, then please share your experience below in the comment section. 

If you have any more queries, then feel free to ask us. We’ll get back to you as soon as possible. Also, share this article with your friends and colleagues. 

You may also want to explore our article on the best email marketing services for your business 2021 & email marketing Guide.

Don’t forget to follow us on Facebook and Twitter for more helpful articles.