Email marketing services are the supporting backbone of all marketing platforms. It provides features like sending commercial emails, monitoring campaigns, customizing emails, promoting social media, and many more.
It’s a strategic tool and has helped businesses of all sizes to grow in the long run. This email marketing service also helps companies build a relationship with customers and maintain them very well.
What to look for in a Good Email Marketing Services?
A good email marketing service should enable you to create and send engaging emails. The customization tools should be available for both beginners and advanced users.
Moreover, it should provide features like automation. It means sending emails to your targeted customers automatically. Meaning, the automated emails should be triggered by some actions like sign up, purchase, subscription, etc.
Also, the email marketing tool should allow you to send bulk emails, messages, and newsletters to your subscribers at once.
Aside from this, a good email marketing service should make your work easy. For example, it must make it easy for you to manage your emails, track your email campaign performance, segment the email list, and many more.
Do you want to run a successful email campaign? Read our complete guide on email marketing.
11 Best Email Marketing Platforms for 2021
Having said that, let’s look at some popular email marketing service providers and see which one is the best.
First, we’ve Constant Contact, which is a popular and one of the fastest-growing email marketing services in the world. It is also easy to use and is flexible with many industries.
Customization Tools– It provides you easy customization tools like drag-drop tools, adding background color, choosing from over 100+ email templates, and many more. Thus, you can create a professional email that stands out on every device.
Event Invitation Management: This email marketing service also offers you options like event invitations management. This will help you out in sending event invitations and promote event marketing.
eCommerce Tools: This marketing software offers eCommerce tools that will help you grow your online store. With the help of these tools, you can find new customers, sell products, and keep them coming with automated emails.
Social Marketing: With the help of this service, you can manage your social media accounts like Facebook, Instagram, and others. You can also respond to comments, likes easily, and can also create ads.
Tracking Tools: With the tracking tools, you can track who is opening or sharing emails. You can see which contents the audience open the most and work on it.
Constant Contact has two plans, email, and email plus.
Email starts at $20/month and suits well for small businesses and organizations.
Email plus starts at $45/month and works well for those who have advanced organizations and are looking for better results.
These prices vary according to the number of contacts.
Who is it Best for?
This email marketing service works best for small businesses and organizations.
If you want to look for better results, then you can choose the ‘Email Plus’ plan. This is a more advanced plan and for those who’re looking for more advanced features.
This is an American email marketing service that was founded in 2001. It’s a popular marketing platform and is known for its customer services and flexible plans.
Email List Segmentation: With Mailchimp, you can define your subscribers even better. It’ll allow you to organize your subscribers in segments and groups. And then, you can set up better emails for targeted groups that leads to better conversion.
Build Campaigns: You can create campaigns with the help of this service so that you reach out to more people. For your campaigns to look approachable, you can create emails, design postcards, reach the right people through Google’s Ad network, and many more.
App Integration: It offers over 300 integrations with third party apps to work with and use it for your emails. Also, with these featured apps, you can save time by syncing contacts and files. Some of the applications available are Zapier, Calendly, Adobe Photoshop, and many others.
Security and Privacy: This email marketing service provides security and privacy to its users. The data centers manage physical security 24/7, the databases are kept separated to avoid corruption. Also, many other steps are taken by the security team to ensure safety.
Marketing Analytics: In Mailchimp, you can keep tabs on all your marketing campaigns including emails, social media accounts. With this, you can understand your audience better, create more effective campaigns, and make smart marketing decisions.
Free Website Builder: Website builder is a brand new feature of this marketing service provider. You can build a website on this platform with zero codings. After that, you can just simply type your domain name and choose from the list that appears. Lastly, choose a website layout, theme and your website will be ready.
It offers you 4 flexible plans.
The free plan is available which includes features like a free website builder, basic templates.
Essentials costs $ 9.99/per month. Features are all email templates, 24/7 support.
Standard costs $14.99/per month. Features are custom templates, advanced audience insights.
Premium costs $299.00/per month. Features are phone support, advanced customization.
Who is it Best for?
This email marketing service is known for its flexible plan thus, it is available for all kinds of users.
Also, you can simply choose plans according to your needs, the size of the organization, and the features required.
It’s another popular email marketing service provider. It’s very easy to use and simplifies marketing for your businesses.
Webinars: It provides webinar software. With this, you can host unlimited webinars, get up to 1,000 live audiences, and also store your recordings. Thus, you can reach more people and create an amazing online experience.
Marketing Automation: It’ll help you send personalized emails to a specific group through filter options. Moreover, you can also track users who abandon emails or purchases and inquire about their actions through automated emails. Thus, it’ll help you create a better chance of increasing your sales.
Signup forms: Another feature of this email marketing is signup forms. There is a template category for every business needs like feedback forms, order forms, seasonal forms, blank forms, and many more. This will make your online marketing easier and efficient.
Ads Publishing: You can create, buy, and manage Facebook and Instagram ads. After publishing ads, you can easily control and track their performance. Thus, posting ads will increase your audiences and attract more people to your store.
Landing pages: GetRespsonse provides you tools that will help you create SE0-optimized pages. It includes forms, Facebook ads, countdown timer and pop up forms. All of these features will help you grow traffic and turn your page into a profitable online business.
GetRespsonse provides a free 30-day trial in all of its plans. These plans are listed below.
Basic starts at $15 and includes features like email marketing, automation templates
Plus starts at $49 and includes features like webinars,contact tagging and sales funnels.
Professional starts at $99 and includes features like paid webinars, on-demand webinars.
Max has custom pricing and includes features like dedicated support, email campaign consulting, and webinars.
Who is it Best for?
It works well for all kinds of business whether it is small, large, new, or advanced. They offer plans that suit well for all kinds of businesses.
This is another email marketing platform that was founded in 2012. It’s one of the fastest-growing software in Europe.
Customization Tools: This marketing solution offers you excellent tools that will help you design professional and engaging emails. There are drag and drop editor, free and paid templates, and options like adding block, styles, and layout.
SMS Marketing: With the help of this feature, you can create bulk SMS and send it to selected contacts for the promotion of a particular event. Also, you can easily schedule, manage, and create a better relationship with your customers.
Chat: This feature will help you set up a chat environment and engage with your customers. You can customize the message, add color, add a logo, and make it recognizable for the customers. This way you can directly communicate with customers and guide them too.
Marketing Automation: Sendinblue offers marketing automation tools that are easy and user-friendly. These tools allow you to send transactional emails, segment users and create a workflow of the emails. Thus, this will help you to have more control over your emails and site.
Sendinblue offers you 5 different plans.
Free starts at $0 and you can send 300 emails. It includes features like unlimited contacts.
Lite starts at $25/month and you can send 40,000 emails. Features are no daily sending limit.
Essential starts at $39/month and you can send upto 60,000 emails. Features include advanced statistics, automation testing.
Premium starts at $66/month and can send upto 120,000 emails. Features include support chat, Facebook ads.
Enterprise has customized pricing and email limits. Features are account manager, good infrastructure.
Who is it Best for?
This marketing software works best for all kinds of businesses. For example, starters, growing businesses, marketing experts, and advanced businesses.
The AWeber marketing tool is another popular and oldest email marketing service. It’s specially built for small businesses and entrepreneurs.
Smart Designer: This platform offers design templates for your emails. You can simply enter your website URL, or social media account and design your template right away.
Free Templates: It offers a huge library of in-built templates for you to choose from. Thus, this will make your emails, the site looks professional, and help your business grow.
Auto-Newsletter: You can broadcast your blogs to your audience with the help of newsletter services. This helps you engage with the audiences easily and keep them engaged.
Landing Pages: With the help of the tools like adding texts, image, form, row you can create amazing landing pages for your emails. Thus, you can quickly start with your online business and get better at it.
Mobile App: This consists of a mobile app version too which will keep you updated. You can add new people, track your reports, and analyze the overall performance of your online business.
This email marketing service offers you flexible plans.
The free plan is designed for 0-500 subscribers and offers basic features.
There are advanced plans too. In total, there are six plans that vary in price and features based on your number of subscribers. The price ranges between $19-$149 per month. Likewise, there are options for choosing to pay annually, monthly, or quarterly.
Who is it Best for?
It is an amazing email marketing service provider with built-in tools that work perfectly for small and medium-sized businesses.
It’s a featured email marketing software that was founded in 1999. It works well with all kinds of businesses.
It has offices situated in New York City, Kiev, Ottawa, Raleigh, and Los Angeles with amazing team members.
Customization: These email marketing platforms offer a great range of customization tools. Some of these tools are, drag and drop editor, mobile-friendly template designs, image editor, media library, and many more.
eCommerce: In this feature, you can add unlimited eCommerce stores. Some of these are Shopify, BigCommerce, etc.
Segmentation: You can segment contacts based on the contact activity, data, and purchasing behaviors. Thus, you can deliver targeted messages to your customers based on their individual preferences.
Marketing Automation: Using this feature, you can create a workflow, send instant response emails, schedule campaigns, and track the overall performance.
Localization: This email marketing services provide you with full international character support for emails. Thus, you can collect, store, and use information in any language to your customers.
It offers flexible plans and provides users a 30-day free trial under all of its features. The plans are,
Starter starts at $40.95/month and includes features like 5k contacts, auto responding emails.
Essential starts at $110.95/month and includes features like 25k contacts, dynamic content.
Advanced starts at $449.95/month and includes features like 100k contacts, automation workflows.
eCommerce starts at $65.95 and includes features like Shopify integration, unlimited contacts.
Who is it Best for?
This email marketing service provider works for small, medium, and advanced businesses.
This is another email marketing service provider that was founded in 2006. It’s extremely easy to use and has very good features.
Personalization Emails: This software offers you tools that will help you personalize specific emails, preview it, and send it to an individual recipient.
Customer Service: HubSpot provides good customer service. This feature offers tools like live chat, team emails which will help you communicate effectively with your customers.
Customization Tools: Tools like drag and drop editor, email templates, themes will help you create a professional website that will help your business to grow.
Automation platform: This feature will help you create workflows, analyze reports, and scale your email marketing strategy. Thus, improving your relationship with your customers.
List segmentation: With the help of this feature, you can segment lists, emails, and send emails to a targeted group.
HubSpot Email Marketing Software offers you both free and upgraded plans.
The plans are,
Free plan starts at $0 and includes free email tools, and 2000 email sending limit per month.
Starter plan starts at $50/month and includes 1000 contacts and 5000 emails per month.
Professional plan starts at $800/month and includes 1000 contacts and 10,000 emails per month.
Who is it Best for?
HubSpot Email Marketing Software works best for small and medium-sized businesses who want to scale up their email marketing. Moreover, it also has upgraded plans for professional and more advanced businesses.
The Active Campaign email provider is an all-in-one email marketing platform. It was founded in 2003 and is based in Chicago.
Site Messages: This feature allows you to create, customize messages, and send it to customers when they are on your site. You can send messages based on the customer’s history, and interaction, and also reach out to your contacts immediately.
Conversations: With this tool, you can have a live chat with the customers and address their needs. The conversations will be recorded and you can preview it for future uses. This will offer very good support to your customers.
SMS Automation: You can send integrated SMS messages to your customers and send messages regarding signing up for subscriptions and news updates. With the help of this feature, you can reach out to your customer quickly and easily.
Segmentation: This service allows you to segment your list, emails, SMS, based on customer’s action, purchasing behavior, location, and social data. As a result, you can target your audience and send individual emails based on their personal preferences.
This email marketing service provides 4 plans. You can pay it monthly or annually and these prices vary based on the number of contacts.
The four plans are,
Lite starts at $17/month and includes features like email marketing, subscription forms.
Plus starts at $49/month and includes features like SMS marketing, dynamic content.
Professional starts at $129/month and includes features like site messaging, unlimited sending.
Enterprise starts at $229/month and includes features like free design service, custom domain.
Who is it Best for?
Active Campaign works best for those who are looking for more advanced features and tools. The features are very advanced with a better Customer Management Service.
It’s a new email marketing platform. It’s more focused mainly on customer relationships and managing customer data.
Customer Data Tools: This feature offers you tools that can help you track customer’s purchasing behavior, send personalized emails, and segment your customers.
Deep Segmentation: This email marketing services help you to understand your customer more deeply and interact with them. You can segment buyers through filters like a month, date, and product types.
Visual Email Builder: This feature will help you create beautifully branded emails, which are very unique. Thus, this will maximize your business impact on your customers.
Third-Party Integrations: With this tool, you can be connected to your customers on social media and other platforms. This can help you to open up to new opportunities and strategies for your business.
This service has a very different and flexible pricing system.
You can start with a ‘free forever plan’ which will allow you up to 100 subscribers.
The other plans all depend on the number of people or subscribers you want in your account.
For 150 people, it will cost you $19/month.
For 2000 people, the cost is $29/month.
The prices are simply based on the number of contacts. You can try every feature with a 14-day free trial.
Who is it Best for?
This email marketing software works very well for those with a digital or physical store and is in search of advanced tools.
The Moosend is one of the best email marketing services providers that was founded in 2011. It’s based in Europe and Athens.
Marketing Automation: With the help of this feature, you can create an amazing marketing workflow. Also, you can have control over your newsletter, easily automate workflow with drag and drop tool options, integrate your website, and do many more.
Subscription Forms: In Moodsend you can create, design subscription forms for your customers. You can choose any layout like the full page, floating bar, floating box, and many more. This will help you grow your email list and the overall business.
Tracking: With this feature, you can easily track and understand your customer’s behavior and actions. For example, tools like behavioral analytics will help you understand your customer properly.
Integrations: This offers services that will allow integration with the website or any app. You can also add plugins and lists from other services.
Personalization: With smart subscription forms, and segmentation, you can easily personalize emails and send them to the targeted individuals. By doing so, you will be aware of your customer’s needs and keep up with their expectations.
This service offers monthly and annual plans. The prices of the plans are based on the number of subscribers.
These prices are for 5000 subscribers.
Free starts at $0 and includes features like unlimited emails, forms .
Pro starts at $24/month and includes features like phone support, landing pages.
Enterprise has custom pricing and includes features like custom reporting, account manager.
Who is it Best for?
This email marketing service can be used by all types of businesses. It has user-friendly features, tools and is very convenient.
The Zoho Campaign is another best email marketing solution. It’s designed to build, deliver email campaigns, and help you build a strong customer base.
Pre-designed templates: You can get access to both free and paid templates. It has a mixed design to fit on every occasion.
Automation: Email Marketing Automation will help you visualize your audience properly and engage with them. Some of these tools are autoresponders, forms, tracking data, and drag and drop editor workflow.
Sign-up Forms: You can add new subscribers to your mailing list by subscription forms on your blog or social media accounts. You can create, design, or choose ready-made templates forms.
Subscriber Management: You can import subscriber’s details from Excel, or even add it from Zoho Campaign itself. This will help you manage your subscriber’s details, record it, and communicate with your audience better.
This email marketing service comes with both free and paid plans.
These prices vary depending on the number of subscribers.
Free starts at $0 and includes features like 12,000 emails.
Email-based starts at $3 and includes features like drag and drop editor, signup forms.
Subscriber-based starts at $5 and includes features like unlimited emails, autoresponders.
Pay by email credit starts at $6 and includes features like pre-designed templates, personalization.
Who is it Best for?
It works best for all kinds of business, online and physical. It offers tools that are user-friendly and easy to use.
Whereas, for advanced users, they have upgraded features too.