11 Best Email Marketing Services for Your Business 2025

Are you looking for the best email marketing services for your business? If yes, then stay tuned because you’ve come to the right place.  

With the expansion of the business world, email marketing services have been a great help for businesses. They let you send promotional and automated emails for web traffic and business growth.

There are many service providers but we want the best ones for you. For your ease, we’ve researched and picked the best email marketing services. 

Without further delay, let’s get started. 

What is Email Marketing Services – Overview 

Before diving into the list, here’s an overview on email marketing services.

Email marketing services are the supporting backbone of all marketing platforms. It provides features like sending commercial emails, monitoring campaigns, customizing emails, promoting social media, and many more. 

It’s a strategic tool and has helped businesses of all sizes to grow in the long run. This email marketing service also helps companies build relationships with customers and maintain them very well.

What to Look for in Good Email Marketing Services?

A good email marketing service should enable you to create and send engaging emails. The customization tools should be available for both beginners and advanced users. 

Moreover, it should provide features like automation. It means sending emails to your targeted customers automatically. Meaning, the automated emails should be triggered by some actions like signup, purchase, subscription, etc.

Also, the email marketing tool should allow you to send bulk emails, messages, and newsletters to your subscribers at once.

Aside from this, a good email marketing service should make your work easy. For example, it must make it easy for you to manage your emails, track your email campaign performance, segment the email list, and many more.

Do you want to run a successful email campaign? Read our complete guide on email marketing.

11 Best Email Marketing Platforms for 2025

Having said that, let’s look at some popular email marketing service providers and see which one is the best. 

1. Constant Contact

First, we’ve Constant Contact, which is a popular and one of the fastest-growing email marketing services in the world. It is also easy to use and is flexible with many industries.

Moreover, it offers multiple easy-to-use customization tools, including the drag-and-drop elements. You can change their color, choose from 100+ email templates, and more. Hence, your website will have a professional email that shines on every device.

Features 

• Event Invitation Management: Offers you options like event invitation management.  This will help you out in sending event invitations and promoting event marketing.  
• eCommerce Tools: Includes eCommerce tools to grow your online store. So, you can find new customers, sell products, and keep them coming with automated emails. 
• Social Marketing: You can manage your social media accounts like Facebook, Instagram, and others. You can also respond to comments and likes, and can also create ads. 
• Tracking Tools:  With the tracking tools, you can track who is opening or sharing emails. You can see which content the audience opening the most and work on it. 
• AI Tools: AI tools let you craft email templates, complete message drafts, and conduct campaigns on different channels within a few minutes.

Price 

Constant Contact has three premium plans. They are:

• Lite: $12/month, 1 user, 1 GB storage, and more.
• Standard: $35/month, 3 users, 10 GB storage, Lite features, and more.
• Premium: $80/month, unlimited users, 25 GB storage, Standard features, etc.

Who is it Best for? 

This email marketing service works best for small businesses and organizations. The prices are not fixed, if you have a different number of contacts, then accordingly the prices differ.

2. Mailchimp

Mailchimp is an American email marketing service that was founded in 2001. It’s a popular marketing platform and is known for its customer services and flexible plans. 

With Mailchimp, you can define your subscribers even better. It’ll allow you to organize your subscribers in segments and groups. Then, you can set up better emails for targeted groups that lead to better conversion.

Features 

• Build Campaigns: Create campaigns to reach out to more people. For your campaigns to look approachable, create emails, design postcards, Google’s Ad network, etc.
• App Integration: Offers 300+ integrations with third-party apps to save time by syncing contacts and files. For example, Zapier, Calendly, Adobe Photoshop, and more. 
• Security and Privacy: Provides security and privacy to its users. The data centers manage physical security 24/7, the databases are kept separated to avoid corruption.
• Marketing Analytics: Keep tabs on all your marketing campaigns including emails and social media accounts. Understand your audience better, create more effective campaigns, and make smart marketing decisions. 
• Free Website Builder: Website builder is a new feature to build a website. Just type your domain, pick a website layout, choose a theme, and your website will be ready. 

Pricing 

It offers you 4 flexible plans. The free plan is available which includes features like a free website builder and basic templates. 

The premium plans are:

• Essentials: $6.53/per month. 5000 contacts, 3 users, and more.
• Standard: $10/per month. 100K contacts, 5 users, Essential features, etc.
• Premium: $175/per month. Custom contacts, unlimited users, Standard features, etc.

Who is it Best for? 

This email marketing service is known for its flexible plan thus, it is available for all kinds of users. Also, you can simply choose plans according to your needs, the size of the organization, and the features required. 

Check out the guide to create a newsletter in Mailchimp.

3. GetResponse

GetResponse is another popular email marketing service provider. It’s very easy to use and simplifies marketing for your businesses. 

Moreover, it has marketing automation capabilities. You can send personalized emails to a specific group through filter options. Also, it lets you track users who abandon emails or purchases and inquire about their actions through automated emails.

Features

• Webinars: You can host unlimited webinars, get up to 1,000 live audiences, and store your recordings. Reach more people and create an amazing online experience. 
• Signup forms: Signup forms are present in the template category for every business need, like feedback forms, order forms, seasonal forms, blank forms, and many more.
• Ads Publishing: You can create, buy, and manage Facebook and Instagram ads. After publishing ads, easily control and track their performance.
• Landing pages: Create SEO-optimized pages, like forms, Facebook ads, countdown timers, and pop-up forms. Grow traffic and turn your page into a profitable online business. 
• AI Email Generator: Build engaging emails in record time with the OpenAI-powered email writing tool.

Pricing 

GetRespsonse provides a free 30-day trial in all of its plans. These plans are listed below. 

• Starter: $13.24/mo, unlimited email marketing, autoresponders, etc.
• Marketer: $41.12/mo, Starter features, abandoned cart recovery, sales funnels, etc.
• Creator: $48.09/mo, Marketer features, unlimited courses, website builder, etc.

Who is it Best for? 

It works well for all kinds of businesses whether it is small, large, new, or advanced. They offer plans that suit well for all kinds of businesses. 

4. Brevo

Brevo, previously known as Sendinblue, is another email marketing platform that was founded in 2012. It’s one of the fastest-growing software in Europe. 

In addition, this marketing solution offers you excellent tools that will help you design professional and engaging emails. That includes a drag-and-drop editor, free and paid templates, and options like adding blocks, styles, and layouts. 

Features

• SMS Marketing: Create bulk SMS and send it to selected contacts for the promotion of a particular event. Easily schedule, manage, and create a better customer relationship. 
• Chat: Set up a chat environment and engage with your customers, customize the message, add color, add a logo, and make it recognizable for the customers.
• Marketing Automation: These tools allow you to send transactional emails, segment users, and create a workflow of emails. Take more control over your emails and site. 
• AI Features: Use the AI capabilities to create email content, summarize conversations, etc.
• Integrations: Supports 150+ tools, like WordPress, WooCommerce, Google Analytics, etc.

Pricing 

Brevo offers you 4 different plans. The free plan lets you send 300 emails and have unlimited contacts. 

The premium plans are:

• Starter: $8.08/month, 5,000 emails/mo, basic reporting, etc.
• Business: $16.17/month, advanced statistics, predictive sending, Starter features, etc.
• Enterprise: customized pricing, unlimited contacts, sub-account management, etc.

Who is it Best for? 

This marketing software works best for all kinds of businesses. For example, starters, growing businesses, marketing experts, and advanced businesses. 

5. AWeber

The AWeber marketing tool is another popular and oldest email marketing service. It’s specially built for small businesses and entrepreneurs. 

With the help of auto-newsletter tools like adding texts, images, forms, and rows you can create amazing landing pages for your emails. Thus, you can quickly start your online business and get better at it. 

Features

• Smart Designer: Offers design templates for your emails. You can simply enter your website URL, or social media account and design your template right away. 
• Free Templates: Huge library of in-built templates for you to choose from. Thus, this will make your emails and site look professional to help your business grow. 
• Auto-Newsletter: Broadcast your blogs to your audience with the help of newsletter services. This helps you engage with the audience easily and keep them engaged.
• Mobile App: A mobile app version to keep you updated. You can add new people, track your reports, and analyze the overall performance of your online business.
• AI Tools: The AI Writing Assistant lets you write various marketing content.

Pricing 

This email marketing service offers you flexible plans. The free plan is designed for 0-500 subscribers and offers basic features. 

The premium plans are:

• Lite: $12.5/mo, 1 email list, 3 users, and more.
• Plus: $20/mo, unlimited email lists, unlimited users, Lite features, etc.
• Unlimited: $899/mo, personalized account management, and the Plus plan features.

Who is it Best for? 

It is an amazing email marketing service provider with built-in tools that work perfectly for small and medium-sized businesses. 

6. Campaigner

Campaigner is a featured email marketing software that was founded in 1999. It works well with all kinds of businesses. 

These email marketing platforms offer a great range of customization tools. Some of these tools are, drag and drop editor, mobile-friendly template designs, image editor, media library, and many more. 

Features 

• eCommerce:  In this feature, you can add unlimited eCommerce stores. Some of these are Shopify, BigCommerce, etc.
• Segmentation:  You can segment contacts based on the contact activity, data, and purchasing behaviors. Thus, you can deliver targeted messages to your customers based on their individual preferences.  
• Marketing Automation: Using this feature, you can create a workflow, send instant response emails, schedule campaigns, and track the overall performance. 
• Localization: Provide full international character support for emails. Thus, you can collect, store, and use information in any language to your customers. 
• Content Blocks: Use the reusable content blocks so that you can use similar email content in multiple locations through the addition of the blocks.

Pricing 

It offers flexible plans and provides users with a 30-day free trial under all of its features. The plans are, 

• Starter: $59/month and features like 5k contacts, auto-responding emails, etc.
• Essential: $179/month and features like 25k contacts, dynamic content, etc.
• Advanced: $649/month and features like 100k contacts, automation workflows, etc. 
• eCommerce: $79.95/month and features like Shopify integration, unlimited contacts, etc.

Who is it Best for? 

This email marketing service provider works for small, medium, and advanced businesses. 

7. HubSpot Email Marketing Software

HubSpot is another email marketing service provider that was founded in 2006. It’s extremely easy to use and has very good features. 

In addition, it lets you send personalized emails. So, you can personalize specific emails, preview them, and send them to an individual recipient. 

Features 

• Customer Service: Offers tools like live chat and team emails which will help you communicate effectively with your customers. 
• Customization Tools: Tools like drag-and-drop editor, email templates, and themes will help you create a professional website that will help your business grow. 
• Automation platform: Create workflows, analyze reports, and scale your email marketing strategy. Thus, improving your relationship with your customers. 
• List segmentation: You can segment lists, segment emails, and send emails to a targeted group.
• Testing and Analytics: Optimize email campaigns with A/B tests and analytics.

Pricing 

HubSpot Email Marketing Software offers you both free and premium plans. 

The pro plans are:

• Free: $0 and includes free email tools, and 2000 email sending limit per month. 
• Starter: $50/month and includes 1000 contacts and 5000 emails per month. 
• Professional: $800/month and includes 1000 contacts and 10,000 emails per month. 

Who is it Best for? 

HubSpot Email Marketing Software works best for small and medium-sized businesses who want to scale up their email marketing.  Moreover, it also has upgraded plans for professional and more advanced businesses. 

8. ActiveCampaign

The Active Campaign email provider is an all-in-one email marketing platform. It was founded in 2003 and is based in Chicago.

In addition, you can segment your list, emails, and SMS, based on customer’s actions, purchasing behavior, location, and social data. As a result, you can target your audience and send individual emails based on their personal preferences.

Features 

• Site Messages: Create and customize messages, and send them to customers when they are on your site based on the customer’s history, and interaction.
• Conversations: Live chat with the customers and address their needs. The conversations will be recorded and you can preview them for future uses.
• SMS Automation: Send integrated SMS messages to your customers and send messages regarding signing up for subscriptions and news updates.
• Templates: You can choose from 250+ pre-made email templates.
• Integration: Supports 900+ apps including WordPress, Google Ads, Zapier, etc.

 Pricing 

This email marketing service provides 4 plans. You can pay it monthly or annually and these prices vary based on the number of contacts. 

The four plans are, 

• Starter: $15/month and includes features like email marketing, subscription forms, etc.
• Plus: $49/month and includes features like SMS marketing, dynamic content, etc.
• Plus: $79/month and includes features like site messaging, unlimited sending, etc.
• Enterprise: $145/month and features like free design service and custom domain. 

Who is it Best for? 

ActiveCampaign works best for those who are looking for more advanced features and tools.  The features are very advanced with a better Customer Management Service. 

Find the best ActiveCampaign alternatives if you want a better platform.

9. Drip

Drip is a new email marketing platform.  It’s more focused mainly on customer relationships and managing customer data.

In addition, the deep segmentation feature helps you to understand your customers more deeply and interact with them. You can segment buyers through filters like month, date, and product types.

Features

• Customer Data Tools: Offers you tools that can help you track customer’s purchasing behavior, send personalized emails, and segment your customers. 
• Visual Email Builder: Create beautifully branded emails, which are very unique. Thus, this will maximize your business impact on your customers.
• Third-Party Integrations: You can be connected to your customers on social media and other platforms to open up to new opportunities and strategies for your business.
• Insights: Check out the details related to your customers for better email planning.
• A/B Testing: Add blocks, brand styles, and whatnot to test your email campaigns.

Pricing 

 This service has a very different and flexible pricing system.

The plans all depend on the number of people or subscribers you want in your account.

• For 2500 people, it will cost you $39/month.
• For 5000 people, the cost is $89/month. 

The prices are simply based on the number of contacts. You can try every feature with a 14-day free trial. 

Who is it Best for? 

This email marketing software works very well for those with a digital or physical store and is in search of advanced tools. 

10. Moosend

The Moosend is one of the best email marketing services providers that was founded in 2011. It’s based in Europe and Athens.

With the marketing automation feature, you can create an amazing marketing workflow. Also, you can have control over your newsletter, easily automate workflow with drag-and-drop tool options, integrate your website, and do many more.

Features 

• Subscription Forms: Create and design subscription forms for your customers. Choose any layout like the full page, floating bar, floating box, and many more.
• Tracking: Easily track and understand your customer’s behavior and actions. For example, tools like behavioral analytics will help you understand your customers properly.
• Integrations: Integration with the website or any app. You can also add plugins and lists from other services.
• Personalization: With smart subscription forms, and segmentation, you can easily personalize emails and send them to the targeted individuals.
• Reports: Get a real-time click map of your campaigns to track and compare links’ performance, find out your most popular sections, and optimize your next emails.

Pricing 

This service offers monthly, biannual, and annual plans. The prices of the plans are based on the number of subscribers. These prices are for 500 subscribers. 

• Annual: $7/month, unlimited campaigns, and landing pages.
• Biannual: $8/month, unlimited campaigns, and landing pages.
• Monthly: $9/month, unlimited campaigns, and landing pages.

Enterprise has custom pricing and includes features like custom reporting and account manager. 

Who is it Best for? 

This email marketing service can be used by all types of businesses. It has user-friendly features, tools, and is very convenient. 

11. Zoho Campaign

The Zoho Campaign is another email marketing solution. It’s designed to build, deliver email campaigns, and help you build a strong customer base.  

You can import subscriber’s details from Excel, or even add it from Zoho Campaign itself. This will help you manage your subscriber’s details, record them, and communicate with your audience better. 

Features 

• Pre-designed templates: You can get access to both free and paid templates. It has a mixed design to fit in every occasion.
• Automation: Visualize your audience properly and engage with them. Some of these tools are autoresponders, forms, tracking data, and drag-and-drop editor workflow. 
• Sign-up Forms: Add new subscribers to your mailing list by subscription forms on your blog or social media accounts. Create, design, or choose ready-made templates. 
• Zoho Mail’s Zia: This AI tool lets you generate better content faster and enhances emailing efficiency with quick, intelligent replies, ensuring clear communication.
• Features: Includes features like advanced search, filters, signatures, etc.

Pricing 

This email marketing service comes with both free and paid plans. These prices vary depending on the number of subscribers. 

• Free: $0 and includes features like 5 GB per user.
• Mail Lite: $1/user/month, email hosting, email routing, etc.
• Mail Premium: $4/user/month, email backup, restoration, and more.
• Workplace: $3/user/month and all premium features.

Who is it Best for? 

It works best for all kinds of business, online and physical. It offers tools that are user-friendly and easy to use. Whereas, advanced users have upgraded features too. 

Conclusion 

We hope that this article helped you get a clear understanding of email marketing service providers, their features, and pricing plans. We’re sure that you can now choose the best one from our list.

We would like to recommend Mailchimp from the above list for beginners. It offers good service even in the free version.

You can also check our article on how to run an email campaign if you want to run an effective email campaign. Also, check the best WordPress email subscription plugins.

Please let us know if this article was useful to you. Do comment below if you have questions or suggestions.

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