Are you searching for the best blogging and content marketing online courses? If yes, then you’ve arrived at the right spot.
Content marketing is a process of creating content for your business, products, or services to get potential clients and customers. And blogging is the most effective way of content marketing to get more traffic/views, helping you to promote your business.
If you want to build your content writing skills, then you can join a blogging and content marketing online course. And many online websites offer such courses.
To help you out, here’s the list of the best content marketing and blogging courses available online. Most programs also offer you certification upon completion. So, let’s get started!
IN THIS GUIDE
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What are Blogging and Content Marketing? How are they Important?
Before moving directly toward the list, let’s learn about content marketing and blogging.
What is Content Marketing?
In a nutshell, content marketing means promoting your brand using relevant content. With content marketing, you can share useful content about your business, products, and services with your customers.
Further, there are various ways you can conduct content marketing. Some include adding infographics, blogs, podcasts, videos, books, etc., to websites.
For example, most WordPress plugins have blog and video content on their sites or other platforms. In addition, they give information on how to set up and use those plugins. In this way, visitors find the WordPress plugins efficient to buy and use.
Learn in-depth from our full guide on content marketing.
What is Blogging?
Now, blogging refers to the act of creating content to spread ideas about any topic on the internet through articles. You can find blog sections on most business sites with information about their brand. While anyone can also make a blog site to publish their original content.
Learn the differences between a blog and a website from our comparison article.
Blog posts are the most effective method among the many ways of content marketing, like email, ebooks, and white papers. We can say so because of the 2021 blogging statistics reports by Semrush.
Hence, the majority of content marketing is done using blogs and articles. While blogging, you can talk about your business or spread information about your products and services.
If you’re a beginner, then learn how to start a blog website from our full guide.
How are Blogging and Content Marketing Important?
The main goal of content marketing and blogging is to promote your products or services online. Now, let’s check the following list that shows the significance:
- Content marketing and blogging improve the ranking of your site content on search engines. So, your content can have a good SEO (Search Engine Optimization).
- Blogging and other content marketing methods help your site gain more views and traffic.
- You can create content about solving the problems that users face. Consequently, it helps to form a good bond with your customers, and they’ll trust your brand.
- Giving consistent and targeted content retains your audiences for a long time. Hence, visitors will get attention and regularly come back to your blogs.
- Once people keep seeing your content online, they’ll recognize your business. Hence, it also increases brand awareness.
- If your content is present in multiple mediums, then visitors tend to purchase your goods. Hence, it can generate leads by converting visitors into potential customers.
- The more traffic and leads your site will have, the higher Return on Investment (ROI) you’ll receive. Hence, content marketing also improves conversion rates.
With all these benefits, you may want to use content marketing techniques on your website. But before you start, it’s wise to complete a course that gives training on content marketing and blogging.
Your wait is over! This article includes the best blogging and content marketing online courses. So, go through them and get enrolled now!
17 Best Blogging and Content Marketing Online Courses
These are the best blogging and content marketing online courses. Here, we gave a short description of these courses. Also, you can find information about their duration, price, and others. So, let’s begin!
1. Blogging Masterclass: How To Build A Successful Blog In 2023 (Udemy)
Udemy has the best-selling Blogging Masterclass: How to Build A Successful Blog In 2023 course with 47K+ students. This course teaches you to build a successful blog with proven blogging strategies. Like content, promotion, list building, and monetization.
Moreover, the course contains 12 sections with 85 lectures. Also, you’ll get on-demand videos, 3 articles, and a certificate of completion. Plus, you can access the course on mobile and TV for a lifetime.
- Instructor: Brad Merrill
- Duration: 3.5 hours
- Target Audience/Users: Everyone who wants to build a successful blog.
- Course Pricing: Costs $84.99 with a 30-day money-back guarantee policy.
2. Content Marketing Toolkit Course (Semrush)
Content Marketing Toolkit Course is one of the best content marketing online courses by Semrush. It offers expert tips and advice on using the Semrush toolkit to maximize your content marketing efforts.
Hence, it includes lessons on using its tools, like content audit, post tracking tool, social media poster, keyword research tool, etc. At the end of the course, you’ll also earn a certificate from the Semrush Academy.
3. Content Marketing: Grow Your Business with Content Marketing (Udemy)
Another course by Udemy on our list is Content Marketing: Grow Your Business with Content Marketing. It helps you use modern content marketing methods to grow your brand and business. Like content ideation, promotion, marketing funnels, measuring results, etc.
In addition, this course contains 13 sections with 61 total lecturers. Also, it offers 7 articles, on-demand videos, and 6 downloadable resources. So, you can freely learn the course and get a certificate to show off at work.
- Instructor: Phil Ebiner
- Duration: 5.5 hours
- Target Audience/Users: Everyone, including beginners.
- Course Pricing: The price is $19.99 with a 30-day money-back guarantee.
4. Content Marketing Course (ReliableSoft)
ReliableSoft has a course bundle on digital marketing with 10 courses, including the Content Marketing Course. This course will help you learn to create high-quality content to engage your target audience. Plus, it helps to increase brand awareness and SEO rankings.
On top of that, there are 7 lessons in this course. They are about content writing, the basics and advances of content marketing, and more. Also, its PDF version has over 130 pages, while you can also find video tutorials and screenshots.
- Instructor: Alex
- Target Audience/Users: Anyone who wants to learn digital marketing.
- Course Pricing: The course bundle costs $119. And the Content Marketing Course is of $60 value. Plus, it has a 60-day money-back guarantee policy.
Content Marketing: Blogging for Growth is one of the best blogging and content marketing courses by Skillshare. It gives a step-wise structure for creating compelling blog content and growing your blogging business to the highest level.
Furthermore, it has 11 lessons that teach you 3 easy blogging styles, brainstorming a relevant topic and outlining your post. Next, you’ll learn to create content with an exceptional headline and featured image.
- Instructor: Eric Sui
- Duration: 81 minutes (1 hour 21 minutes)
- Target Audience/Users: Everyone but especially business owners and marketers.
- Course Pricing: You must sign up to access your course pricing. However, there’s a free trial for 1 month.
- Facebook: Skillshare
- Twitter: @skillshare
6. Content Marketing Course: Get Certified in Content Marketing (HubSpot)
Another content marketing certification course is Content Marketing Course: Get Certified in Content Marketing by HubSpot. Here, you’ll learn the content creation framework to make effective and consistent content. So that both humans and search engines understand.
On top of that, it has 12 lessons with 54 videos and 11 quizzes in this course. Moreover, you can choose your language between French, Spanish, and German instead of English.
- Instructor: Many instructors like AJ Beltis, Justin Champion, Corey Braccialini, etc.
- Duration: 7 hours 50 minutes
- Target Audience/Users: Ideal for marketing professionals, inbound professionals, and content producers.
- Course Pricing: Free
- Facebook: @thehubspotacademy
- Twitter: @HubSpotAcademy
7. Content Marketing Masterclass: Create Content That Sells (Udemy)
Content Marketing Masterclass: Create Content That Sells is another Udemy course to help you grow your business with digital content. Some topics included in this course are web design, copywriting, SEO, content promotion, email marketing, etc.
Hence, this course has 14 sections with 94 lectures. Along with the on-demand video, it offers 12 articles to learn anytime. Moreover, you’ll also get the certification of completion.
- Instructor: Brad Merrill
- Duration: 3 hours 45 minutes
- Target Audience/Users: Those who want to grow their brand via content marketing.
- Course Pricing: The price is $84.99 with a 30-day money-back guarantee policy.
8. Advanced Content Marketing (SkillUp)
If you want to learn high-level marketing skills for free, then here’s Advanced Content Marketing. This SkillUp by Simplilearn course gives both basic and advanced concepts. Ultimately, you’ll learn to create marketing content, develop a content marketing strategy, identify promotional opportunities, etc.
In addition, you can get a certificate once you complete your course. And you can share it with prospective employers and your professional network on LinkedIn.
- Duration: 14 hours of video lessons
- Target Audience/Users: Everyone who wants to be a content marketer.
- Course Pricing: It’s a free course with 90-day access.
- Facebook: Simplilearn
- Twitter: @simplilearn
9. Money Making Blog Posts Masterclass (Adventures in Blogging)
Adventures in Blogging offers the Money Making Blog Posts Masterclass course to help you make more sales on your blog. It focuses on affiliate marketing along with other marketing ways for your products.
Moreover, this course has video and written course materials with supplemental worksheets. Also, you can access these resources the minute you register for the class. And then, you can learn the course materials at your own pace.
- Instructor: Lena Gott
- Target Audience/Users: Anyone trying to improve affiliate and product sales.
- Course Pricing: Costs $247 for the course.
10. Viral Blogging 101: Blogging & Content Writing Masterclass (Udemy)
Viral Blogging 101: Blogging and Content Writing Masterclass is stepwise blogging and content writing guide by Udemy. It helps you become a blog writing pro. Hence, you can make your blank pages turn into viral blog posts.
Furthermore, there are 6 sections with 16 lectures in this course. Some topics are choosing your post type/topic, creating an outline, building and revising the draft, and giving its headline. Also, you can download 2 resources and have lifetime access.
- Instructor: Tyler Speegle
- Duration: 1 hour 13 minutes
- Target Audience/Users: Anyone trying to become a blogger, copywriter, etc.
- Course Pricing: The price of this course is $84.9 and has a 30-day money-back guarantee policy.
11. Content Marketing Training (ClickMinded)
If you want to conduct world-class marketing campaigns, then Content Marketing Training is one of the best courses. This ClickMinded course lets you create content that delivers a relevant message when your users are most likely to convert.
In addition, it gives multiple downloadable slides and lecture quizzes. As a result, it becomes 10x more effective for performing content marketing. Also, you’ll get a certificate once you complete the class and pass the final exam.
- Instructor: Sophie Tahran
- Duration: Within 3 to 6 hours
- Target Audience/Users: Ideal from entry-level to intermediate-level.
- Course Pricing: Costs $997 for 1 license and lifetime updates. It also has a free trial.
12. The Strategy of Content Marketing (Coursera)
The Strategy of Content Marketing is one of the most popular Coursera courses, with 395K enrollment. Here, you’ll learn the core content marketing strategies to acquire and retain customers. So that you can develop, organize, and implement your content strategy.
Moreover, you’ll also learn to analyze and measure content marketing effectiveness. Plus, build your professional or personal brand through content marketing.
13. Content Marketing Course and Certification (eMarketing Institute)
As the name says, Content Marketing Course and Certification is a content marketing certification course. This eMarketing Institute course teaches you about content creation, optimization, management, distribution, and more.
After the HTML and PDF format course of 161 pages, you’ll get 50 sample questions. It helps you revise the course chapters. In the end, you must take a test to get the certification. Even if you fail it, you can redo it for free.
- Target Audience/Users: Ideal for beginners.
- Course Pricing: Free
- Facebook: eMarketing Institute
- Twitter: eMarketing_Inst
14. Blogging Course: Learn How to Start a Blog and Create a Blogging Strategy for Your Business (HubSpot)
HubSpot provides the Blogging Course: Learn How to Start a Blog and Create a Blogging Strategy for Your Business course. This course has 3 lessons with 17 videos and 3 quizzes.
Overall, it has everything you must know about creating and managing a successful blogging strategy for your business and audience. Also, it helps you build a guest blogging strategy powered by SEO.
- Instructor: Justin Champion
- Duration: 2 hours and 7 minutes
- Target Audience/Users: Marketing/inbound professionals and content producers.
- Course Pricing: Free
- Facebook: @thehubspotacademy
- Twitter: @HubSpotAcademy
15. Blogging for Business (Ahrefs)
If you want to make your blogs the ultimate way to boost your content marketing, then join the Blogging for Business course. This Ahrefs course helps you start and grow your blog. Then, turn your readers into customers, improving your business growth.
In addition, this course has 40 lessons in 11 modules. Some topics are keyword ranking, traffic analysis, content ideas, content optimization, link building, etc. Also, there are 3 guest interviews to enhance your knowledge.
16. Advanced Content Marketing Certification Training (MarketMotive)
The Advanced Content Marketing Certification Training by MarketMotive is one of the best content marketing courses. It has 18 lessons, 4 progress quizzes after each lesson, and 5 practice projects. Also, there are case studies on B2B (Business-to-Business) and B2C (Business-to-Consumer) examples.
Furthermore, it conducts assessment tests after course completion. Once you complete 85% of the course, 3 projects, and 1 test with a minimum 60% score, you’ll earn a certificate.
- Instructor: Subject Matter Experts at Market Motive.
- Duration: 15 hours
- Target Audience/Users: Various professionals contributing to content development.
- Course Pricing: This course costs $320 with 180 days of access.
- Facebook: Market Motive
- Twitter: @MarketMotive
17. Built to Blog (Ryan Robinson)
Ryan Robinson offers a course entitled Built to Blog that helps you turn your side business into a money-making machine. It contains 7 modules covering blog-building methods and the marketing process for businesses.
Moreover, there are 54 lessons with 9 hours of lecture videos. You’ll also get 5 hours of exclusive video interviews with ten of the world’s most influential bloggers.
- Instructor: Ryan Robinson
- Duration: 9 hours
- Target Audience/Users: Everyone, including beginners.
- Course Pricing: 6 monthly payments cost $97, and a one-time payment costs $497.
- Twitter: @TheRyanRobinson
If you’re looking for more examples, then here’s our list of the most popular online course sites. Now, you may find more websites offering blogging and content marketing training.
Conclusion
And that’s a wrap! We’re at the end of this list of the best blogging and content marketing online courses. So, hope you find out the perfect course to start content marketing!
If we had to recommend, then we suggest you join the Blogging Masterclass of Udemy. It has everything for you to build a successful blog.
Also, you can complete the free Content Marketing Toolkit Course by Semrush if you want the entire content marketing skills using the powerful Semrush toolkit.
However, every course on our list is top-notch, so you can choose any. If you want our help, then go ahead and message down.
Additionally, please go through our other helpful articles you’d like. They are the best SEO certification courses to master SEO and the best web hosting services for affiliate marketers.
To make a website from scratch, read our comprehensive guide on how to create a website.
Lastly, follow us on Facebook and Twitter to read more intriguing content ahead.
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