Are you looking for the best WordPress SEO plugins to increase traffic on your WordPress site? If yes, then you’ve come to the right place.
After running a site for all these years, we guarantee you that SEO (Search Engine Optimization) is the key to getting noticed. This helps your site be discovered in search engines, growing your business and creating brand awareness.
But here’s the good news is that, you don’t have to be an SEO expert to improve your site’s rankings.
Because, WordPress SEO plugins and tools are there to help you!
As tons of WordPress SEO tools and plugins claim to provide the best SEO services, you might get into confusion while choosing them.
So, we’ve tested and hand-picked some of the best SEO plugins and tools. They’re proven to skyrocket your SEO rankings in any search engine.
Let’s get started!
You know that SEO is a strategy for gaining traffic and boosting your business by ranking higher in search engines. It includes offering qualitative content, maximizing the site’s speed, enforcing security, making responsive web design, and so on.
Exciting for WordPress users! The WordPress platform offers some built-in SEO-friendly features and functions that will help you rank higher and grow your business to some extent. Thanks to the WordPress developers and contributors.
However, that’s probably not enough to optimize your site fully and get ahead of your competitors sometimes. As a matter of fact, there’s a high chance that your site might not rank well in search engines when you first start. It also requires you to work continuously on improving your site.
That’s where WordPress plugins and tools for SEO come in. By installing WordPress plugins, you can manage various aspects of your site, like speed, security, URLs, responsiveness, redirection, etc.
You can also use available online tools to help you find useful keyword ideas, perform site analytics, conduct site audits, and more.
If you’re in hurry, take a quick comparison between our top WordPress SEO tools.
WordPress SEO Tools | Initial Cost | Trustpilot Trustscore | Features |
---|---|---|---|
Rank Math | $6.99/month | 3.8/5 | Content AI, LSI keyword tool, redirection, backlink checker, etc. |
WP Rocket | $59/year | 4.8/5 | Automatic lazy load, page caching, critical image optimization, etc. |
Ahrefs’ Backlink Checker | $129/month | 1.9/5 | Domain Rating, performance trends, site explorer, keyword explorer, etc. |
Semrush | $139.95/month | 3.5/5 | Domain overview, traffic analytics, keyword research, position tracking, etc. |
Google My Business | Free to use. | 2.3/5 | Show your business’s personality, add attributes to your business, Respond to reviews, etc. |
Now, let’s take a look at some of the best SEO plugins and tools.
On-page SEO is the use of tactics carried out within your site to improve the quality of your web page and content. Here are some of the popular On-page SEO tools.
Rank Math is one of the popular WordPress plugins for maintaining the on-page SEO of your WordPress website. It’s free and the most user-friendly SEO plugin and is packed with multiple features to grow your site traffic.
During installation, you go through the installation wizard, which recommends the ideal settings for your website type. You can also tweak the settings if you like.
It also integrates with Google Search Console to view indexing and sitemap information from the WordPress dashboard. It displays if there are some crawling errors so that you can fix them.
This tool comes with both free and premium versions. Get the free version from the official plugin directory of WordPress.org.
For more advanced features, you need to upgrade to its premium version.
Yoast SEO plugin is undoubtedly the most popular WordPress SEO plugin, with over 10 million active installs. It has many features that help you optimize your site for both search engines and visitors.
With the Yoast SEO plugin, you can enter your focus keyword and see how well your content is optimized for SEO. Also, it checks keyword density, keywords used in image alt tags, descriptions, etc. to analyze your SEO score.
It has both free and paid versions available. You can get the free version from the official plugin repository of WordPress.org.
The paid version has some advanced features like internal linking suggestions, redirect management, keyword suggestions, etc, which are available for $99/year.
All in One SEO is one of the best SEO plugins for WordPress, and it has 3+ million active installations. Similar to Yoast, this plugin helps in optimizing the quality of web pages and posts on your WordPress site.
It lets you enter a custom title and meta description for each individual post and web page. Moreover, it generates a suitable meta description automatically by scanning your web pages’ content. It also has a field where you can add some keywords related to your web page.
It also offers both free and paid versions, where the free version is easy to download from the official plugin directory from WordPress.org.
With the pro version, you get pro support forums, video tutorials, advanced WooCommerce support, video SEO, etc. And it comes in 4 different pricing plans:
Internal Link Juicer is a WordPress plugin for adding internal links to your blogs and web pages. Internal links make your web pages more discoverable for both search engine bots and website visitors.
Additionally, it works by letting you enter linking keywords on your individual web pages and blogs. And, if any other web page contains the same keywords you’ve entered, then it’ll include the link to that page or post. The anchor text would be the same linking keywords as other web pages.
Internal Link Juicer is available for both free and premium versions. Just like other plugin, its free version is available from the official plugin directory of WordPress.org.
Whereas, to get some more advanced features, you need to upgrade to its premium version which is available in 4 pricing options.
SEOPress is another useful WordPress SEO plugin that helps you rank higher and boost traffic. Having more than 300 thousand active users, the SEOPress plugin works on optimizing a multitude of aspects of your site.
Similar to other plugins, SEOPress lets you write custom titles and meta descriptions with variables like category, date, time, etc. It generates XML as well as HTML sitemaps for better crawling.
It offers both free and premium versions. The free version can be downloaded from WordPress.org’s official plugin repository.
The premium version is available from its official website with 2 pricing plans.
Schema Pro is another WordPress SEO tool that will help you improve your website’s appearance in search engine results. It offers all major types of schema, including recipes, books, articles, job postings, and a lot more. Simply select the one you wish to implement from the dropdown menu.
Moreover, it enables you to control schema across your entire website. So, you can use the same schema everywhere or control where and when it appears. Also, it allows you to map default data such as page title, featured image, author, date, and more.
It’s the premium tool available from its official website with 2 pricing plans.
Technical SEO plugins and tools help you handle the technical aspects of your site like caching, reducing file sizes, crawling, indexing, etc.
Some of the popular technical SEO plugins and tools are listed below.
WP Rocket helps you speed up your WordPress website and boost your Google PageSpeed score. This plugin effortlessly increases traffic, engagement, and conversions. It’s said to deliver results with 80% of web performance best practices applied right upon activation.
Moreover, it comes with the most powerful features to make your website blazing fast. For example, Page Caching will get your WordPress site cached right away. It also automatically preloads the cache every time you make changes to your web pages.
Although WP Rocket is a premium plugin, it has free alternatives, W3 Total Cache and WP Super Cache available to download from the official WordPress.org plugin directory.
To get the WP Rocket, you need to buy it from its official website, that’s available in 3 pricing plans.
Imagify is a WordPress plugin that optimizes the images on your website. It reduces the size of the images without compromising their quality. As a result, your website loads faster, which increases your SEO rank.
Moreover, you can convert images to WebP and AVIF format. And, if you have many images to optimize, then you can resize images in bulk. The best part, it compresses all your images in the background, so you can leave the page and not worry about anything.
This is also a freemium plugin with both free and premium versions. The free version is easy to download from the WordPress plugin directory.
For more features, you need its premium version, which is available from its official website in two pricing plans.
Developed by WP Rocket, Lazy Load is another WordPress plugin with over 900K active installations. This plugin helps to fasten your WordPress site’s load time. How? It works by loading images on your site until visitors scroll down to the section of the page where the image is placed.
Besides, this tool takes care of iframe lazy load too. So, you can easily replace YouTube iframes with a preview thumbnail to further speed up the loading time of your website.
It’s a free WordPress plugin that you can download from the official plugin directory of WordPress.org.
Google Search Console is a free tool that provides information about your site traffic and performance. It’s useful for ensuring and monitoring your site’s appearance in Google search results.
You can submit your website on Google Search Console and see a detailed report on your website stats. You’re provided with a user-friendly dashboard from where you can monitor your site’s performance.
This is a 100% free tool to use from its official website.
Security is also an important factor in your WordPress site. Also, Google gives more advantages to secure websites in search results. Wordfence also establishes a secure environment on your WordPress site.
For starters, you can create a firewall to identify and block malicious traffic. It detects unusual visits and blacklists the IP (Internet Protocol) address of the devices used.
Wordfence also prevents your site from brute force attacks by avoiding multiple failed login attempts. It scans your site’s individual posts, pages, links, etc., to check its security status and generates alerts if any issue occurs.
Get the free version of this plugin from the WordPress.org plugin repository.
You can also upgrade this plugin to the premium version from its official website, which offers 3 pricing plans.
Google PageSpeed Insights is a free tool by Google that helps you check your website’s speed and performance. It displays not only the page speed but also the problems causing it to slow down.
Google PageSpeed Insights doesn’t directly affect your page ranking. But it lets you know what’s preventing your site from loading faster and offers possible solutions. By solving the problems as per the solutions, you can speed up your site.
It’s a completely free tool that you can use from its official website.
A sitemap is a file containing a list of all your website’s web pages in a hierarchical format. It helps search engine bots see your website’s proper structure, which in turn helps them crawl and index your site better.
Google XML Sitemaps is a WordPress plugin used for creating sitemaps of your WordPress site. Basically, the sitemaps are in the XML file format. However, sometimes search engine bots can’t read the file properly. In that case, you can also include an HTML version of the file with Google XML sitemaps.
This is also a completely free plugin that can be downloaded from the official plugin directory of WordPress.org.
Broken Link Checker is a WordPress plugin that checks if the links on your site are working or not. It checks your website for all the links, internal and external, to find the broken links. Then, it notifies where it encounters the broken link.
By using this plugin, you can detect and remove broken links on your site. This allows bots to crawl your website better without any interference, which improves your site’s indexing and ranking.
However, if you’re using the Rank Math SEO plugin, then you don’t need to download this plugin.
You can easily download this free tool from the official plugin directory of WordPress.org.
Redirection is a popular WordPress plugin for managing redirects on your site. With this plugin, you can easily manage 301 redirections and keep track of 404 errors. Then, you can enter the URL where you want users to reach when visiting the missing page URL.
You can create and manage redirects quickly and easily without needing knowledge of Apache or Nginx. If your WordPress supports permalinks, you can use Redirection to redirect any URL.
But if you have the Rank Math SEO plugin installed, then you don’t need to use it, as Rank Math already has the redirect feature.
This is a 100% free plugin available to download from the official plugin repository of WordPress.org.
As you might know, off-Page SEO is basically all the things that you do outside your website to help your site rank higher. Off-page SEO strategies include rank-building, social sharing, and other marketing strategies.
Here’s a list of some off-page SEO plugins and tools.
Ahrefs’ Backlink Checker is one of the tools in the Ahrefs’ SEO tools package. This tool helps you check how many backlinks your website is getting from other sites.
With this tool, you can easily see the backlinks number, the number of no-follows on backlinks, referring page domain, anchor texts, etc., when you conduct a backlink test. You can also see domain and page-level metrics for any target. Including the number of referring domains, domain ratio, etc.
You can use the free version of this tool from its official website.
For complete feature access, you need to get the premium version of Ahref, which is available in 4 pricing plans.
UltimatelySocial is a WordPress social share tool that allows you to add your social media links to web pages and blog posts. This allows your readers to easily share your web page on their social media profiles.
This plugin lets you add buttons on various social media platforms, with many designs and animations for each icon. The icons are totally responsive, so they look great and work fine on all devices.
This is a premium social media share tool, which can be purchased from its official website with pricing options.
Broken Link Checker is an online tool mainly used for checking broken links on a web page. You can easily analyze the broken links of any site by just entering the site’s URL on the tool. It’ll show you details on the number of web pages scanned, number of broken links, link text, etc.
Obviously, it’s useful to see if your site has any errors in linking. Moreover, you can also use this tool as a part of your backlink-building strategy. You can use this tool to check your competitors’ broken links.
This is a completely free online tool. To use it, you can simply visit the site, enter the website URL, and check for broken links.
WP RSS Aggregator is the ideal plugin for importing RSS feeds and building a news aggregator. It’s a popular plugin with over 50K active installations in WordPress.org with 4.5/5 star rating.
With this plugin, you can add RSS feeds from unlimited sources in seconds. Whether it’s for news feeds, blog posts, or anything else. You can also keep track of your RSS feed sources in one place and easily monitor, pause, and track their automation.
It’s a freemium plugin, available in both the free and premium versions. The free version is easy to download form the official plugin directory of WordPress.org.
For the premium version, you need to purchase it from its official website, that’s available in 4 pricing plans.
All the above plans are for use on a single site.
Keyword research tools are the tools that help you analyze and choose appropriate keywords for your blogs or websites. Using related keywords on your web pages, titles, and descriptions make your web pages look more relevant. So, search engines will push your site’s rank up.
Here’re some of the keyword research tools.
Google Keyword Planner is a free tool offered by Google for keyword ideas and insights. It’s actually used by advertisers and marketers to discover keyword ideas for their paid ad campaigns.
The insights of Google Keyword Planner can also be useful for gaining organic traffic. With this tool, you enter the keyword related to your business. Then, it shows the number of monthly searches, ranking difficulty, and some alternative keyword ideas for that keyword.
Google Keyword Planner is free to use, but you need a Google Ads account to access it.
Semrush is yet another keyword research tool that provides a wide range of services to grow your traffic. It’s useful for SEO, paid traffic, content marketing, and other marketing strategies.
You can just enter your focus keyword, providing you with a list of related keywords. By strategically placing those keywords on your content, your articles and web pages tend to rank higher.
You’re also provided with the Competitor Analysis tool, which is useful for finding the keywords for which your competitors rank. In minutes, you can also check the advertising landscape and detailed analysis of your competitors’ ads.
It does offer the free version, but with limitations.
So, to get the full advanced SEO features, you need to upgrade to its premium plan.
Ubersuggest is a tool for finding relevant keywords for your business. It lets you enter your focus keyword related to your business and displays a list of keyword ideas for it. It also provides search volume and CPC (cost-per-click) of the keywords, useful for search engine marketing.
Additionally, it displays what types of content people are creating around the keyword you enter. This insight could help you better plan your own content. And helps you to analyze your competitors. You can enter your competitor’s domain name, and see for what keywords they’re ranking, and in what position.
Ubersuggest offers some free features like an SEO analyzer, but it has limitations.
So, it’s better if you upgrade to its premium version, which comes with 3 pricing plans from its official website.
Ahrefs is among the best SEO tools popularly used by bloggers, SEO experts, and digital marketers. With this keyword planner tool, you can generate thousands of keyword ideas. And then, you can cluster them instantly and use reliable metrics to pick the best ones.
Additionally, it comes with detailed keyword metrics. So you can see how much traffic the #1 ranking page gets for your keyword. Also, you can learn how hard it is to rank for a keyword based on the links pointing to the top-ranking pages.
Keywords Explorer is a part of Ahrefs’ SEO toolset, so you need to sign up for Ahrefs first, and it comes with 4 premium pricing plans.
LSIGraph is a popular tool used to find LSI keywords for your blogs and articles. It lets you enter your main keyword and comes up with a list of LSI keywords that you can place on your blogs and web pages. Also, you can see which web pages are ranking for those keywords.
Its keyword research tool identifies your low-ranking keywords with an Opportunity Score. So you can identify which keywords will give you the best return. Also, with keyword intent analysis, you’ll know if your keywords fall under informational, navigational, local, or transactional categories.
This is a premium tool that comes with 3 pricing plans from its official website.
Analytics plugins and tools mainly help you keep track of visitors coming to your site. It provides detailed data and stats on your website and traffic coming to your site.
It’s useful to make plans to target a proper group of audiences. And thus, your web pages get more impressions and clicks with search engines and other sources.
Now, here’re some of the popular analytics plugins and tools.
Monsterinsights is one of the most popular analytics plugins in WordPress with 3,000,000+ using it. This plugin is used for integrating Google Analytics in your WordPress dashboard. With that, you can directly fetch the performance, traffic, and sales data from your WordPress dashboard.
It shows the important stats of your website and traffic like popular posts and pages, traffic source, country-based traffic, etc. Moreover, you can also track pretty much every bit of your website report like downloads, link clicks, ad clicks, etc. You can even find out how deep the users scroll your web pages.
This freemium tool is available in both free and premium versions. The free version can be easily downloaded from the official plugin directory of WordPress.org.
For the premium version, you need to purchase from its official website with 3 pricing plans.
Google Analytics is a tool offered by Google that helps you to track and monitor traffic on your site. If you want to grow and improve your website to get ahead in search engines, the insights of Google Analytics can be very much helpful.
It shows detailed stats like monthly traffic, source of incoming traffic, popular posts, and traffic according to country, age, gender, etc. Having access to the analytics data helps to plan and strategize content better.
This is a free tool; you can simply connect your account and start using it.
Bing Webmaster Tools is a multipurpose tool that helps the Bing search engine index and crawl your site properly through XML sitemap submission. After submission, you can verify your site’s ownership by going to your WordPress site’s settings in the dashboard.
Also, it serves as the analytics plugin that displays stats for various site activities. After you’ve verified your site, you can see a total insight into your site’s activity report from your dashboard.
You can easily get started with this tool for free.
Burst Statistics is a privacy-friendly popular WordPress analytics tool with over 300K active installations. This plugin offers clear and concise insights into your website so you can make informed decisions.
It provides you with essential metrics like page views, visitors, sessions, time on the page, and referrers. And you’ll get all the insights directly on your dashboard. Plus, if you have eCommerce, you can track your custom goals and keep track of conversions. And get regular email reports on your website’s stats.
You can easily get the free version of this plugin from the official plugin repository of WordPress.org.
However, some of the features mentioned are from the premium version, which is available to purchase from its official website with 3 pricing plans.
Local SEO is the strategy to rank your local businesses on search engines to grow your business and sell more.
Here’re a few local SEO tools for improving the visibility of your local business.
Google My Business is a free local SEO tool by Google. It helps local businesses appear in search results when people search for services on Google.
To start with Google My Business, you just need to log in with your Google account. Then, you can provide your business name, location, and other information like opening hours, business category, contact number, website address, etc.
Google My Business is the completely free tool to use.
Whitespark is a tool used for managing the SEO of your local business. It manages the citation services to gain more traffic on local businesses on Google and other search engines. To let you know, a citation mentions your local business on the web, which includes your business name, address, or contact.
Moreover, it provides services to increase citations, get more reviews, and improve the ranking of your business on local listings. Also, helps you track the ranking of your business on local searches.
This premium tool is available to purchase from its official website, depending on the tools or service you choose.
If you choose SEO Service, it will cost you $499/month to $1,749/month. If you choose the local rank tracker, then it’ll cost you from $14/month to $200/month, and so on.
Moz Local is a powerful local SEO tool that offers centralized listing and reputation management. It helps you to save time, reach more customers, and monitor the online health of your business. And you can manage everything from one simple platform to build visibility and drive traffic.
Additionally, you can keep your listings actively updated across search engines, online directories, social media, apps, and data aggregators. You can also see what fields your listings are missing, which listings require action, and which listings have already been updated.
This premium tool is available to purchase from its official website in 3 pricing plans.
That’s all. We hope that you know the best WordPress SEO plugins and tools to get more traffic and increase sales with your WordPress site.
From the above list, we recommend Rank Math plugin if you are looking for the best SEO WordPress plugin. It is a beginner-friendly free SEO plugin.
If you use any other WordPress SEO plugins or tools effective for your site’s ranking, then please let us know in the comment below.
You can also check our article on ‘how to choose the best WordPress plugin for your site‘.