9 Best AI SEO Software Tools for 2022 (Free + Paid)

Are you looking for the best AI SEO software tools for 2022? If so, then you’ve landed in the right spot.

Essentially, SEO is the marketing tactic that aids in placing your site higher on search engine result pages. Further, increasing traffic to your website. To put it differently, it’s a technique that makes your website pages show higher on search engine result sites like Google, Bing, etc.

Therefore, using automatic SEO tools is one of the best yet smart strategies for dominating the rankings. Consequently, you can quickly adjust your content and work on SEO.

Fortunately, you can find various AI SEO software tools in the market. We’ve brought you the handpicked list of the best AI SEO software tools to ease things for you. 

So, let’s get started!

What are AI SEO Software Tools? Why Do You Need It?

Before we head into the topic let’s explore what are AI SEO Software Tools from a close angle.

In simple words, you can understand AI SEO tools as software that uses Artificial Intelligence. With that, you can examine the content, layout structure, and keyphrases used on your website. 

Furthermore, these tools also look out for flaws or any kind of inconsistencies on your website. After which they make note of what needs to be fixed. And with that, you can utilize the information to raise your site’s ranking in search results.

Today, AI SEO technologies come in a variety of forms. Meanwhile, the keyword-based tool is the most popular type of AI SEO tool. 

So, basically, here the software algorithm extracts the content of your website. And finds the most appropriate keywords for it. Then, it continuously evaluates the keywords and offers suggestions for how to make them better.

Therefore, AI SEO Software Tools are one of the smart ways to go if you’re trying to boost your site’s SEO. Not to say, it’s particularly helpful when you might not have access to expensive services or SEO knowledge. 

With that, let’s move on to our list of the best AI SEO Software tools. 

Are you new to the term SEO? Then, be sure to check our detailed article on what is SEO to get the rigorous concept. 

9 Best AI SEO Software Tools for 2022 (Free + Paid)

Here, we’ve brought you the handpicked list of the best AI SEO software tools. Along with its description, key features, drawbacks, cost, etc. 

Go through each of them and choose the one that’s best suitable for you. 

1. Semrush

Semrush is a full-featured SEO toolkit that makes up its name as the top and best AI SEO software tool. Using it, you can effortlessly conduct keyword research to further raise your SEO ranks. 

All you have to do is type a keyword into its Keyword Research tool to acquire all the details you require. This will reveal information on the keyword’s popularity, how frequently people search for it, and more.

The best part is its Domain Overview feature via which you can enter the URL of your top competitor’s website. And then check out their keyword data, organic traffic metrics, and more. Ultimately, you can gain a competitive advantage. 

Key Features:

• Its 20+ billion keyword database is the largest on the market. Plus, its keyword research is of the finest quality and precision.
• Provides detailed visual information in the form of graphs and charts. This feature makes the software simple to use.
• Features sophisticated Semrush content marketing tools. Such as Content Template, Content Audit, and brand monitoring.
• Includes Social Media Management features for publishing, tracking, and ad management.
• Besides, you can do a lot of other tasks. Like site audits, competitor research, ad campaign optimization, backlink and traffic analysis, etc.

Cons:

• Due to the number of technological tools available, newcomers could find it intimidating.
• It provides no white-label reports.
• Comparatively, it’s costlier than other tools.

Pricing:

You’ll be glad to know that you can get started right away with Semrush. All you’ve to do is register for a free account. Nevertheless, the free plan has its restrictions. 

So, rather you can go with its premium version with a 7-day free trial for more sophisticated SEO features. It offers you the following pricing plans:

• Pro: Costs $119.95/month billed monthly, or $99.95/month billed annually. You can add up to 5 projects, get 500 keywords to track, etc.
• Guru: Costs $229.95/month billed monthly, or $191.62/month billed annually. You can create up to 15 projects, 1500 keywords to track, historic data, etc.
• Business: Costs $449.95/month billed monthly, or $374.95/month billed annually. You can add up to 40 projects, 5000 keywords to track, API access, etc.

User Reviews:

• G2 Review of Semrush.com: 4.6/5 (1638 Reviews)
• Check more recent reviews.

Bottom Line:

With that, Semrush is undoubtedly one of the best AI SEO software tools that emphasize SEO and marketing functions. In fact, they have won over 21 worldwide awards for being the best SEO software suite. And this platform is used by over 10 million digital marketers.

Though its free plan has quite a restriction, its premium version is totally power packed. That further makes your site perfectly SEO-optimized. Ultimately, ranking your site higher in search engines.

2. Google Analytics

Next, we’ve got Google Analytics which makes up our list of the best AI SEO software tools. It’s one of Google’s most potent AI SEO solutions that’s best suited for start-ups and smaller websites. Moreover, it helps you understand the patterns of your visitors on your site. 

With that, you can easily get all the necessary insights into your site responsible for its search engine rankings. Such as viewing the most visited pages on your website. Along with that, you can see which keywords are bringing visitors to your site. Consequently, you can optimize your site content better on such keywords. 

Key Features:

• Get information quickly based on audience characteristics like age, gender, and country.
• Analyzes revenue, ROI, and return on ad spend (ROAS) to gauge the effectiveness of your digital marketing.
• You can design and export unique performance reports for your website using this application.
• Google Ads, Google Ad Manager, Google Search Console, and other tools are just a few that this application easily connects with.
• It’s capable of providing you with comparative YouTube or Google Search results.

Cons:

• If you’re a first-time user, then it will take some time to get used to it. As it has quite a bit of a learning curve.

Pricing:

Google Analytics provides you with its service in both free and paid versions. The free tool is quite adequate for you if you own a small business or just starting out as an entrepreneur. 

However, you’ll need to buy a premium plan if you require advanced features. Specifically, it has Google Analytics 360 as its premium plan. It costs $15K/year which includes better specific data collecting, more sophisticated analytics, etc.

User Reviews:

• G2 Review of Google Analytics.com: 4.5/5 (5924 Reviews)
• Check more recent reviews.

Bottom Line:

In a nutshell, Google Analytics gives you information about which posts and for which keywords are performing better in Google. Additionally, you can view both successful pages and those that need improvement. This gives you a general notion of the content to concentrate on along with the modifications needed.

As a result, employing Google Analytics is unquestionably one of the greatest AI SEO software solutions for boosting traffic, engagement, and sales.

3. Ahrefs

Ahrefs is another best AI SEO software tool out there preferred by bloggers, SEO specialists, and online marketers. Precisely, it has the Site Explorer tool in it. So, you can get detailed data on the backlink profile and organic search results for your or your rival sites.

Next, you can come up with countless keyword suggestions with Ahrefs Keyword Explorer. All you have to do is type a keyword into the search box, and it’ll provide you with a long list of related terms. In fact, it enables you to compute the possible traffic for each keyword and estimate the ranking difficulty.

Another major attraction of this tool is that you can access results from 10 different search engines and over 171 different countries. Further, it provides you with a brief overview of the SEO data and ranking trends of the top-ranked pages.

Key Features:

• Gives precise information to assess how challenging it would be to appear in the top 10 search results for a specific keyword.
• Using the Rank Tracker feature, you can keep track of how your site ranks in comparison to your rivals.
• With Site Audit, find and fix any issues in your content that are hindering your site’s performance.
• Content Explorer tool locates and examines the best-performing content in your specific niche.
• Additionally, you can even get alerts for new and lost backlinks, as well as keyword rankings.

Cons:

• Inadequate client service over the phone.
• Includes none of the social media marketing tools.
• When you purchase a plan that is billed on a monthly basis, there is no free trial option.

Pricing:

Since Ahrefs is a high-end premium AI  SEO tool, you need to buy one of the plans listed below:

• Lite Plan: Costs $99 per month. Offers you an SEO dashboard, keywords explorer, site explorer,  rank tracker, site audit, alerts, etc.
• Standard Plan: Costs $199 per month. All features of the Lite Plan. Further, 6 months of history along with its position charts, SERP updates, and more.
• Advanced Plan: Costs $399 per month. All the features of the Standard Plan. Plus, 2 years of history, site structure, dashboard folders, and so on.
• Enterprise Plan: Costs $999 per month. All features of the Advanced Plan. Further, unlimited history, directory listing, API, audit log, etc.

User Reviews:

• G2 Review of Ahrefs: 4.6/5 (437 Reviews)
• Check more recent reviews.

Bottom Line:

Ahrefs is a fantastic AI SEO software toolbox that SEO specialists and marketers prefer widely. They favor Ahrefs because of its thorough analytics. That is particularly useful for creating well-thought-out content and ranking strategies.

Nevertheless, although having a highly user-friendly UI, many newcomers may find it to be more expensive. Yet, if budget isn’t the issue, then you can definitely step forward with Ahrefs to do the SEO of your site. 

4. Rank Math

Rank Math is another best AI SEO Software tool out there in the market to effortlessly optimize your site for search engines. Essentially, it’s a WordPress plugin that quickly helps you do on-page SEO right from your dashboard. 

Along with that, the tool also provides a ton of strong automation options. With the aid of Rank Math, you can examine each and every piece of content on your website. Additionally, you get access to information on metrics like click-through rate, average position, engagement, and more.

Other than that, it provides you access to the LSI keyword tool. Consequently, you can use your focus keyword to generate relatable LSI keywords. This way, you can make your website content fully optimized for search engines.

Key Features:

• Offers you a Content AI tool that aids you in writing SEO-optimized content. 
• Within their dashboard, Rank Math provides Google trends information for your target keywords.
• For image SEO, you can automatically update any missing alt text, image descriptions, and picture captions.
• You can view indexing and sitemap data from the WordPress dashboard by integrating Google Search Console.
• If there are any crawling errors, then it shows them. So you can quickly fix them.

Cons:

• For beginners, it can sometimes be overwhelming and difficult, to begin with.
• Several features are overlooked and underused.

Pricing:

Rank Math is a freemium WordPress AI SEO plugin tool. You can directly download the free version of Rank Math right from the WordPress.org directory. Or, you can quickly install the plugin on your dashboard with a few simple clicks.

Meanwhile, the premium version of Rank Math comes with the following pricing plans:

• Pro Plan: Costs $59/year. Use the plugin on unlimited personal websites, track 1000 keywords, and more.
• Business Plan: Costs $199/ year. Use the plugin on 200 client websites, track 20,000 keywords, and more.
• Agency Plan: Costs $499/year. Use the plugin on 750 client websites, track 75,000 keywords, and more.

User Reviews:

• Trustpilot TrustScore of Rank Math: 2.7/5 (15 Reviews)
• Check more recent reviews.

Bottom Line:

Rank Math is one of the finest AI SEO plugin tools to use for your WordPress website. It has a number of jam-packed features to increase website traffic. Including monitoring for broken links, redirection, site SEO audits, linking suggestions, etc.  In fact, all these features are quite simple to use and understand.

Moreover, it has a Content AI tool and the ability to add several target keywords to a single blog post or web page. This makes Rank math stand out from the rest of AI SEO software tools.

Do you want to know more about the Rank Math SEO plugin? Then, check our comprehensive Rank Math review article to explore this plugin more closely. 

5. Google Search Console

Google Search Console is another best AI SEO Software tool offered by Google to help make your website search-engine friendly. Using it, you can get details about the performance and traffic of your website. Consequently, this helps to keep an eye on how your website performs in Google search results.

Moreover, once you submit your site to Google Search Console, you get a thorough report on your website stats. Along with that, you also get a user-friendly dashboard. From there, you can closely check your site performance. Such as details like the site’s engagement rate, Google search results position, clicks, etc. 

Key Features:

• It has the capability of submitting sitemaps and specific URLs to index fresh content.
• Inspect the specific performance of your pages and keywords in the Performance tab.
• When they come across significant faults on the website, these platforms send email alerts.
• Distinct Links section from where you can examine the backlinks. And further, find if any of them are broken ones. 
• Makes your site easier for Google bots to crawl and index, which will improve your site’s ranking.

Cons:

• Beginners might have a bit of a learning curve before they master using Google Search Console perfectly.

Pricing:

You’ll be happy to know that Google Search Console is a totally free service. Therefore, you can utilize it directly from your account.

User Reviews:

• G2 Review of Google Search Console: 4.6/5 (139 Reviews)
• Check more recent reviews.

Bottom Line:

It goes without saying that Google is one of the most widely used search engines by the masses. So, it’s better to start with Google’s own tools if you want to increase your site’s SEO there. 

You can therefore use Google Search Console to monitor the SEO progress of your website. The nicest thing about it is that it’s totally free. Therefore, there is nothing to be regretful about.

6. Ubersuggest

Ubersuggest is another best AI SEO software tool out there in the market by Neil Patel. The fact that it’s a free SEO keyword tool with insights on search traffic, phrase suggestions, keyword difficulty, and other features is noteworthy.

Moreover, this tool allows you to search through countless keyword suggestions for your content. All you have to do is type a keyword, and you’ll get a list of related terms. Every keyword’s search volume, SEO difficulty, seasonal trends, and other information are displayed.

Additionally, it identifies the best-performing content pieces for a term. Consequently, you can enhance your content by utilizing these beneficial content ideas. That ultimately helps to make your content SEO-friendly.

Key Features:

• Its domain overview sheds light on your competitors’ marketing tactics. You can use that to modify, enhance, and gain from them.
• Provides a report on the “top SEO pages”. So you can identify which pages of your rivals are performing well for the most popular keywords.
• Monitor daily changes to your rankings. That too on computers and mobile devices, and in more than 20 different locations.
• Get a table of the top 100 Google results for your term. Along with anticipated visits, backlinks, a domain score, and more.
• Offers you extensive guidance on how to fix any SEO issues on your website.

Cons:

• Excludes sophisticated SEO features. There are no tools like Keyword Gap available.
• Compared to other tools, it just has basic backlink research features.
• In addition, there are no social media tracking or brand monitoring features.

Pricing:

Once you register for a free account, you can utilize Ubersuggest without charge. 

Essentially, you can add a project, follow the rankings of up to 25 keywords, and follow two domains with that free account. However, you are limited to 3 searches each day with that account.

Meanwhile, if you want to upgrade to its premium plan, then it provides you with the following pricing plans:

• Individual: Costs $12 monthly. Offers 1,000 pages crawling per site audit, 150 reports per day, 100 Chrome extension search limit, etc.
• Business: Costs $20 monthly. Offers 5,000 pages crawling per site audit, 300 reports daily, 300 Chrome extension search limit, etc.
• Enterprise/Agency: Costs $40 monthly. Offers10,000 pages crawling per site audit,900 reports daily, 900 Chrome extension search limit, etc.

The best thing is that the tool is available for a 7-day free trial before you commit to a paid plan. Additionally, it has a 30-day money-back guarantee policy.

User Reviews:

• G2 Review of Ubersuggest: 4.2/5 (87 Reviews)
• Check more recent reviews.

Bottom Line:

Specialized for freelancers, marketers, and SEO specialists, Ubersuggest is one of the best AI SEO and content marketing tools. Despite its few drawbacks, it’s still preferred by beginners. As this fantastic software comes with a simple UI along with reasonable costs. 

And not to say, it’s completely free to use once you register for a free account. Having said that, this makes Ubersuggest one of the best AI SEO software tools for your site.

7. Moz Pro

Another all-in-one SEO solution is Moz Pro which makes up our list of the best AI SEO software tools. Its comprehensive set of SEO features can help your website rank higher and receive more relevant visitors. You can use it to target the appropriate keywords and easily create personalized reports.

Moreover, you can see how visitors are finding your goods or services using its keyword research tools. With that, you get to plan your strategy to target the term that has the correct metrics for keyword volume and difficulty. Additionally, you can maintain keyword lists that you can track and alter as necessary.

Key Features:

• Accurately forecast with more than 95% the volume of searches a keyword would receive.
• Its Keyword Difficulty score will show you how easy (or difficult) it is to rank on each SERP.
• Enables you to quickly export lists, analyses, and suggestions for keyword research into metrics-rich CSV files.
• Displays metrics to generate safer links, such as page authority, domain authority, spam score, and others.
• Provides a thorough score that aids in keyword prioritization and keyword planning.

Cons:

• The UI is not very user-friendly.
• Lacks a variety of effective filtering tools for keyword research.
• While the Keyword Explorer is a free SEO tool, other products are significantly more expensive.

Pricing:

You can find a few free SEO tools available from Moz. Such as Keyword Explorer, Link Explorer, Domain Analysis, etc.

Meanwhile, the powerful all-in-suite Moz Pro premium package is available to you at the following prices:

• Standard: Costs  $99/month billed monthly, or $79/month billed annually. You can conduct up to 3 campaigns, 300 keyword rankings, and more.
• Medium: Costs $179/month billed monthly, or $143/month billed annually. You can conduct up to 10 campaigns, 1500 keyword rankings, and more.
• Large: Costs $299/mo billed monthly, or $239/mo billed annually. You can conduct up to 25 campaigns, 3000 keyword rankings, etc.
• Premium: Costs $599/mo billed monthly, or $479/mo billed annually. You can conduct up to 50 campaigns, 4500 keyword rankings, etc.

User Reviews:

• G2 Review of Moz Pro: 4.4/5 (355 Reviews)
• Check more recent reviews.

Bottom Line:

Ultimately, when it comes to AI SEO software solutions, Moz Pro is a top toolkit. Site audits, keyword research, rank tracking, and backlink analysis are just a few of the effective SEO solutions it offers. 

And the nicest part is you can quickly do a content audit of your website. This further improves the content of your current and future pages. Though the pricing structure and user interface might not be accessible to everyone. However, it excels at providing a personalized report for deeper analysis.

8. Google Keyword Planner

Another Google AI SEO tool for enhancing the SEO of your content is Google Keyword Planner. To be more precise, it’s a free tool provided by Google Ads that allows you to choose the ideal phrases for your ads. 

Yet, you require a Google Ads account in order to utilize this feature. If not, then you can easily create one by providing your payment information. So, once you link Google Keyword Planner with your account, you can enter any keyword term. And further, receive data for its number of monthly searches easily.

Along with that, you learn what individuals often enter into Google to find a website similar to yours. You can then center your content on those keywords to make your website more SEO-friendly. 

Key Features:

• Calculates an estimate of the monthly searches that a keyword receives.
• Assist you in locating the keywords that are most applicable to your niche.
• Gives you the option to group the keywords according to your brand’s various categories.
• Helps you find the best keywords by displaying search volume, CPC (Cost Per Click), and competition score.
• Provides recommended bid ranges for each keyword to assist in setting your advertising budget.

Cons:

• You may not find it extraordinary for cutting-edge search trends.

Pricing:

You’ll be glad to know that Google Keyword Planner is a free tool that you can use once you sign up for Google Adwords.

User Reviews:

• G2 Review of Google Keyword Planner: 4.8/5 (5 Reviews)
• Check more recent reviews.

Bottom Line:

In a nutshell, Google Keyword Planner is a free tool that Google provides for keyword ideas and insights. Apparently, marketers and advertisers favor it to get ideas for keywords in their sponsored ad campaigns.

Not to say, it has a user-friendly interface and is entirely free to use. Having said that, it is one of the best AI SEO software solutions and deserves to be.

9. Surfer SEO

Last but not least, we’ve got Surfer SEO which makes up our list of the best AI SEO software tools out there. This tool aids in keyword research, content planning, website auditing, SEO site optimization, and more.

Essentially, this content optimization platform ranks your material using the capabilities of Artificial Intelligence (AI). It aids you in creating a superb SEO-optimized content plan right away. 

Other than that, you’ll also get access to the content planning tool. Consequently, you can streamline your content strategy with the use of various relatable keyword phrases.

Key Features:

• Provides a Chrome extension for conducting content and keyword research.
• Access to comprehensive competitor data. That covers the site’s speed, referring domains, keyword density, and a whole lot more.
• Identify SEO mistakes using a list of actions based on what is currently effective for your target keywords.
• Uses its auditing tool to look for content gaps and offers suggestions for fixes. 
• To improve site rankings, Content Editor offers content ideas based on the best-performing pages.
• You can access the search volumes, discover fresh keyword suggestions, and more.

Cons:

• A lengthy list of suggestions might sometimes be misleading.
• You don’t get a free trial option on any of its plans. 

Pricing:

Surfer SEO offers a few free tools, but it has very limited features and access.

Meanwhile, you can choose from 3 premium plans in Surfer SEO to use the major SEO tools. Its pricing plans are:

• Basic: Costs $49/month billed annually, or $59/month billed monthly. You can optimize and track 2 websites, get 10 content editors, and more.
• Pro: Costs $99/month billed annually, or $119/month billed monthly. You can optimize and track 5 websites, get 30 content editors, etc.
• Business: Cost $199/month billed annually, or $239/month billed monthly. You can optimize and track 10 websites, get 70 content editors, and more.

User Reviews:

• G2 Review of Surfer SEO: 4.8/5 (362 Reviews)
• Check more recent reviews.

Bottom Line:

With the various feature-rich Surfer SEO tools, you can improve the search engine ranking of your content. And most of its attention is directed at improving the content of your pages. Precisely, tools like a content editor, an audit of the material, a content planner, etc. are included for that.

As a whole, this allows it to rank among the most desirable and effective AI SEO software tools.

Conclusion

That’s it, folks! These are the handpicked list of the best AI SEO software tools out there that you can use for your site.

We believe it was fruitful to you in selecting the best one as per the need of your site. 

However, if you’d like us to suggest, then we’d go for Semrush and Rank Math. Both of these AI SEO software tools offer you a good composition of several advanced tools.

Have any further queries or confusion regarding our list of the best AI SEO software tools? Then, quickly ping us in the comment section below. We’ll be happy to get back to you.

You may want to explore our other similar articles. Such as the best CMS platforms for SEO optimization and the best WordPress speed optimization plugins and tools. 

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