You might wonder, why do you need a website? Or you may think about why it’s important to have a website? Well, that’s what we’ll discuss here.
A website gives you an online presence. In other words, it’s your identity on the internet.
Online presence is as important as an actual identity like a name to an individual or a physical office for an organization.
That’s because the internet has become a fundamental part of our everyday life. From a general shopping suggestion to buying, simply talking to taking classes, we do it online.
If you’re a professional, then a website helps you connect with clients. For a business, a website can help connect with customers and do business. There are more. We’ll cover everything about them in this article. So, keep reading and enjoy the article.
Let’s talk about what exactly a website is before moving to its importance, shall we?
A website is a collection of interlinked pages on the internet grouped under a unique name or online address. Those interlinked pages are web pages and they contain various information by the owner of the site.
Generally, websites contain information about the services that a business or organization provides. The information may be in different formats like text, images, videos, audio, and animation and the services may be like buying or selling products, downloading digital products, etc.
Now that’s a technical description.
In simple words, a website as the name suggests is a site or place on the web where you can put any information you want to share with others on the internet.
As a physical site/ location has an address, a website also has an address commonly called ‘web address’. People around the globe can access the information on the website by going to its web address.
For example, SiteNerdy is a website and its web address is www.sitenerdy.com. With the web address, anyone using the internet can find our site and access information on it.
Once again, we repeat everyone needs a website. But why? For example, If you’ve got a business, then you need it for rapid growth. More reasons are listed below.
Establishing an attractive and informative website in this age of digital revolution provides a lot of benefits to an individual or organization. Be it a personal website or business website or even a portfolio website, having a website opens a new door to increase your reach.
Most importantly, websites work best for small businesses in the long run. It can help businesses establish equal or more influence on the web than in the physical world.
Similarly, there are several more reasons why you need a website. We’ve prepared some of the major reasons so let’s get started.
The majority of people are constantly on the web. This is where they spend most of their time day and night. This provides people with a huge opportunity to showcase themselves or their products and work. And, to gain the most benefit and make you easily discoverable, you need a website.
A website helps you to put yourself out to the web and acquire an online presence. It will help you be recognized and work as your digital business card.
For a business, having a business site can include a lot more information about your company and increase interaction with your business. This will establish a good footing on the web.
Companies or individuals can establish an online presence and increase reach to more people.
Websites provide lots of features for you to use. You can easily use websites as a portfolio to showcase your skills or project. If you are looking for a job, you can easily establish a website to showcase your skills and project and highlight your qualities. This can help to put a good impression and might even increase your chances.
This might sound complex to develop but it is nothing to worry about. There are plenty of websites builders and themes that can help you easily design types of portfolio websites.
Similarly, you can also find different themes and builders for a business site to showcase the product and services they provide. Customers can easily get information on the products and services you provide. This makes the website more interactive and attracts more traffic.
A website with good showcase design can help customers go through your site without much hassle. This can contribute to making your site more heard and attract more audience.
Websites play a huge role in a business. Having a site can help a business narrow down the distance between customers and themselves. A business website is a great communication medium between existing or potential customers with the business. It allows customers to get their voice to the company.
Many websites include different pages and portals where customers can provide feedback or complaints. This can help the business shape according to the need of the customers. Businesses too would be able to provide information about the company and support to customers faster. This can help the business grow smoother and simultaneously satisfy customers’ needs.
If a company is able to establish a site in one of the most crowded places, i.e. the internet, then it is bound to get more and more recognition with time. A site with genuine and interesting content can easily create a good presence and maintain good traffic on the web.
This will help the company be in constant contact with the target audience. The customers can also easily share and access the company’s information without much hassle. With a powerful online presence and good content, the traffic on your sites is also sure to increase.
Consequently, if your site Many different services provide gather a good amount of traffic, then you can easily attract more customers. There are many tips to increase the traffic on your site with SEO, email marketing, etc. You can check them out on our site.
Having an elegant website with good content will help companies include wider audiences. And, with more exposure, the company will easily gather more customers.
A good design is crucial for a website. Everyone knows the saying ‘First impression is the last impression’ right? So, it is very important to have a good impression of the people visiting your site. Consequently, it is only natural to focus on making your site interactive, elegant, and professional.
If you are a professional individual or a business organization, having a website is a great way to reflect your professionalism. People perceive your business according to how your website looks and operates. It plays a huge role in showing how professional your business is.
Even for a personal or portfolio website, an attractive and well-managed website can help you look like a professional individual. This puts forward a great impression on visitors and shows your ability to manage and take things seriously. Having a website also gives you a personalized email that just bumps up that professionalism.
Making an attractive and professional site should be one of the top priorities and getting a web designer is highly recommended for good benefits.
Having a website allows you to showcase your best self to the public. You can put forward the best of your works, your best products and services easily along with the best reviews. This will allow you to show the visitors filtered content which is a huge advantage. This allows you to easily gain more trust and be more credible and trustworthy.
This species is very important for business companies. About 84% of people think that a website makes a business more credible and trustworthy. This shows why you need a website and why it is crucial for business growth. People automatically correlate good websites with good running businesses and trust them more.
You can easily grow at a faster pace if you are more credible and trustworthy than your competitors and a site helps you to easily reflect that. This is one of the major reasons why you need a website.
Setting up your site has never been this easy and cheap. There are many different platforms where you can make your site. WordPress is one of the most popular among different platforms. It allows you to easily set up your site and add different features according to your need.
To know more about WordPress, check out our article on what is WordPress.
Many different services provide hosting and domain names at a cheap cost. This allows you to easily set up a site and helps you start in the digital world of the internet.
You can also find lots of themes and builders to help you create sites according to your need. This ensures a personalized website that takes no time to set up and at a cheap price.
We will talk about what you need to start a site, so keep reading.
Your website is available to people at any time and anywhere. People can easily hop on your site and search up information they need. Having a site also means you are easy to access. Just search up your web address and you are already in. You can always be available to your visitors.
You can add different information like your location or contact details on the site which makes it easy for people to contact you. They won’t have to go through any hassle and get your contact information right through your site.
Companies mostly add contact information like phone numbers and even maps to help customers to get in contact with their business. This helps customers eliminate the hassle they have to go through and makes your business more available.
Having a website means that it is available on the web for people to look up and see. And a well-optimized site also ranks high on search engines. Customers looking for your business or organization will be able to find the site very easily.
A website makes you available to your visit every moment which contributes to developing good relationships between them and this also helps your site grow.
The website is a great place to show off your achievement and reviews from other people. Reviews and testimonials work as proof of how trustworthy and reliable you actually are. Many people make their decision based on reviews from other customers.
If you are looking to land a job or get into freelancing, then a personal website with the best testimonials from your previous clients will help you gain an advantage over other candidates.
Even for a business, you can easily show off your best products and services with best reviews using a website. This helps you increase the potential of getting more customers and seem like a reliable business.
Having a site can help you easily display these testimonials and reviews and it helps you stand out among the crowd as more reliable. This is one of the reasons why you need a website for professional or business purposes.
For a business, author, or even an individual, advertising their image and products is very important. Advertisement helps them gather more recognition and boost their growth. This helps you reach out to a wider range of audiences and increase your worth.
But, advertising your product and company can cost a lot. However, there is an easy way to slow the flow of money towards advertisement and that is the use of websites. The website is the cheapest form of advertisement for your products and brand.
If a website is beautifully designed and SEO is top-notch, then your website has the potential to get more traffic. This works as a great way of advertising your product to internet users.
Besides, you can add different links to your social site and advertise your product. A small investment in starting a website will help you advertise and gather more visitors and pays back great in the long run.
Everyone is moving to online platforms in this day and age. People spend more time online than ever before; people very much depend on the internet and the future is the internet. To catch up to this fast change, everyone is starting with a website. There are more than 1.7 billion websites on the web.
You can pretty much find a website for your every need. People are starting different types of websites and doing what they love. Many businesses, companies, institutions, and more are already going online and fully fully-based.
Almost every company and business has a presence on the web and operates online. It is very important to not fall behind and give others head start to grow your business.
Everyone has a website and is changing to fit this digital revolution and you need a website to catch up to this change.
As we mentioned earlier, websites play a huge role in making you more credible and trustworthy. This is very important for your brand and reputation. Websites are a symbol of reliable and professional brands.
An attractive and featureful website allows you to control what information and details you want to show to the people. You can show your best reviews and achievements which can help you get more positive recognition. It helps you spread a good impression which helps you gain more traffic and maintain a good brand image to the public.
Those reasons should be enough to realize the importance of websites for business. Now, that you are convinced about why you need a website, what about starting with making your website? So, what do you need to start a website?
Generally, starting a website requires some coding and designing skills. But you don’t have to worry about that anymore. Several website builders help you to create an attractive website.
WordPress is the world’s most popular website builder and it powers over 38% of the websites on the internet. There are 2 flavors for WordPress: WordPress.com and WordPress.org.
WordPress.com is a fully-hosted platform where you can start with your website simply by signing up. They provide you with a subdomain you don’t have to care about any hosting as it takes care of that. It is a free service along with paid options.
WordPress.org, on another hand, is a self-hosted platform. It provides you with a featureful website builder and content management system (CMS) but you have to take care of hosting, domain names, and setting up your site.
For more information on them, you can check out our comparison of WordPress.org vs WordPress.com.
Things you need if you go a self-hosted website builder like WordPress.org are:
The domain name is the name and the identity of your website. You can get the domain name for your site by registering with domain registrars. Many different domain name registrars provide domain names at different pricing with different offers.
It’s important to get a domain name that reflects your company so that it is unique and easily recognizable.
Hosting services provide you with service to store the data of your website on their server. Web browsers fetch your website data from these servers and allow your audience to view your site.
Hosting services provide you with different hosting options to choose from but you need to be cautious when selecting the best one for your site.
You can check our article for a detailed explanation of domain name and web hosting.
Your website plays a huge role in attracting new and potential customers for your business online. Your website needs to look good and showcase your products and services to attract more customers.
It is important to focus more on website design. Therefore, we even suggest you look into good themes or hire a web designer for your site.
Want to start a website right away? For more information, check our step-by-step guide on how to start a website.
We hope this article helped you understand why you need a website and how the corporate world is changing around it. It is important to keep up with the change and move with it to grow your business. And, it is the best time to start with your business site.
You may also want to check out our ‘Best Website Building Platforms‘ article for choosing the best platform for your site.
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Illustration credit: Icons8