Do you want to know which SEO plugin is better between Yoast vs Rank Math? If yes, then you’re at the right place.
The Search Engine Optimization (SEO) of any site is crucial for business growth. In WordPress, that’s possible with WordPress SEO plugins. Among a handful of good ones, Yoast and Rank Math are the most preferred and popular ones. But, here’s the real question! Which one is suitable for you?
So, here we have the article on the comparison between the two great SEO plugins Yoast and Rank Math. We’ll compare them based on their features, ease-of-use, user experience, pricing, support, and so on.
At first, let’s start with a brief introduction to both of the plugins.
Yoast SEO is a WordPress plugin used for making your site SEO friendly and optimized for search engines. It’s one of the most important plugins that you can have on your WordPress site. To talk about popularity, it’s been installed on over 5 million active sites.
This super SEO plugin was developed by a Dutch citizen Joost de Valk. He’d been working on it for a few years, and it was officially launched in 2010. Since then, it’s been evolving and no doubt it’s everyone’s favorite plugin.
This plugin basically scans and observes your pages and posts for various factors affecting SEO. For example, it checks image alt tags keyword density, links, titles, descriptions, etc. Most importantly, it’ll suggest how you can improve your page content and optimize it better.
On top of that, it also checks the readability of your content for ensuring that it’s readable. Moreover, it helps you generate XML sitemaps and verify your site on major search engines. In addition, it also serves for link suggestion, redirection, support, social previews, etc.
The Yoast plugin works on both WordPress.org and WordPress.com platforms (except free WordPress.com). You can check our article if you don’t know the differences between WordPress.org vs WordPress.com.
Rank Math is another great SEO plugin that you can use on your WordPress site. It has a wide range of features that helps you optimize your site for search engines.
This plugin was developed by a popular WordPress development team MyThemeShop. Its development was going on for years before its release in 2018. And, this plugin has been popular in such a short period.
Now, it has over 600 thousand active installations in the WordPress.org plugin directory. It lags behind the Yoast plugins by a large margin but has the potential to catch up very soon.
What people love about Rank Math is the number of SEO features that it provides, even in the free version. While you’ll have to pay to use some features that Rank Math provides for free.
With Rank Math, you can edit the title, URLs, meta descriptions, make your content optimized and readable. One of its strongest features, it allows you to optimize your page/post for 5 keywords.
Other features include internal linking suggestions, XML sitemaps, search engine verification, redirection, etc.
Having known about both the plugins, now let’s compare these plugins based on various features and specifications.
You’ve known that Yoast and Rank Math both are great plugins from the quick overview. Now, let’s see a detailed comparison between them.
Both Yoast and Rank Math are WordPress plugins that you need to install to use. If you’re a WordPress user, you might be familiar with installing a plugin. If you don’t know, you can check our article on ‘How to Install a WordPress Plugin?’
Besides installing, you need to set up the SEO settings in your plugin. To make it easy, both Yoast and Rank Math comes with an installation wizard for basic configuration.
After installing and activating your Yoast plugin, the first thing you should do is run the configuration wizard. From your admin area, you can go to SEO > General and find the configuration wizard there.
The wizard takes you through important SEO settings step by step. It starts with asking if your site is live and ready for indexing or just under construction. Other steps include:
Once you’re done with the configuration wizard, you can go to more settings from the Yoast menu in Dashboard. You’ll find options available like feature toggle, integration, webmaster verification, content types, title and meta description settings, etc.
Like Yoast, Rank Math also lets you run the plugin configuration wizard. But, just after installing and activating it, you’re asked to create a Rank Math Account. Then only you can proceed further.
The configuration process starts with selecting an easy, advanced, or custom mode for managing settings.
Then, you can configure the following things.
After completing the setup wizard, you can go to your Rank Math from the admin dashboard to work on other settings. You can work on analytics, general settings, titles and meta descriptions, sitemaps, and so on. Inside each category, there are multiple options.
Having a neat and easy user interface is a desired feature of any WordPress plugin. So, let’s see how the user interfaces of both the plugins are.
Yoast SEO has a distinguished user interface and also provides a good navigating experience.
You’ll see a separate menu for the Yoast SEO after you install it. It has a clean and distinguished sub-menu for general, appearance, and social settings. There you can find related settings that you can configure.
Further going inside each of them, you can find more categories for related settings.
While creating or editing pages/posts, you can see the SEO information on the editor. If you use a classical editor, then it’ll appear at the bottom of the web page.
While in the Gutenberg block editor, it’ll also show up in the sidebar.
You can expand and view the SEO and readability analysis for more information. Also, you can see the search engine snippet for mobile and desktop. If you have premium Yoast, then you can also preview how your post looks like on social media.
Similar to Yoast, Rank Math also has a good user interface with clear sub-menus, categories, and settings.
Clicking or hovering over the ‘Rank Math’ menu from the dashboard will display you the sub-menus. Each sub-menu has categories and buttons that make it easier for you to find settings.
Rank Math also fully integrates with your editor for your post’s or page’s SEO analysis. In the block editor, you can get the Rank Math SEO analytics section in the sidebar and at the bottom. It also shows the search engine snippet in mobile and desktop versions.
Else, if you use classic editors, then you can find all that at the bottom of the page.
When you’re creating content, you’re aiming to appear for certain keywords. So, optimizing your content for your target keyword is absolutely necessary.
For that, both Yoast and Rank Math let you enter the focus keyword and analyze your content based on it. I.e. The plugins check the use of keywords in various parts of the content and see if it’s used adequately.
Now, let’s see the approaches of keyword analysis in Yoast SEO and Rank Math.
With the free version of Yoast SEO, you get to enter one focus keyword in your content for analysis. While with the premium version, you can enter multiple keywords.
To enter the keyword, you can go to the Yoast SEO section in your editor. You can find it in the right sidebar or bottom, depending upon the editor you use. After entering, it’ll generate lots of results related to the focus keyphrase.
For example, if your focus keyphrase is very long, it’ll print it out and suggest making it shorter. Similarly, it can suggest you enter focus keyphrases in titles, content, meta descriptions, image alt tags, and other important areas.
The most appreciated feature of Rank Math is that it can let you add up to 5 keyphrases in the free version.
In your Rank Math SEO section, you can enter the 5 focus keyphrases, by pressing enter after each keyphrase. Then, it shows how your content is optimized for each keyphrase.
You can check how your content is SEO optimized for each keyphrase. You just have to click on the keyphrase, and below it’ll display the suggestion and results for that particular keyphrase.
Similar to Yoast, it shows things like keyphrase density, length, use of keyphrase in the meta description, title, image alt tags, headings, and so on.
A sitemap is a file that contains the structure and links of your website. It helps search engine bots to crawl and index your website in a search engine database easily. With that, search engines recognize your website and make it available for ranking.
But what sitemap features do the Yoast and Rank Math plugins offer? Let’s find out.
Creating a sitemap with Yoast is easy. You can go to General > Features in your Yoast menu and toggle on the ‘XML sitemaps’ option. You can also instantly see the XML site of your site from there.
With Rank Math, you can create sitemaps automatically. Including or excluding certain posts, pages, categories, or tags in the sitemap is possible.
Also, you can create sitemaps for images to help search engines index important images of your site. You can choose to include featured images too.
Webmaster Tools helps you verify the ownership of your site to search engines. It also provides your site analytics, alerts, and analyzes the performance of your website.
First, you should enter your website URL in the webmaster tools of the respective search engine. Then, you’ll get a code, which you’ll have to enter in your site to verify with the search engines.
Now, Yoast lets you verify your search engine in 4 search engines: Google, Bing, Yandex, and Baidu.
Yoast provides text areas for where you can enter those codes you get after verifying in search engines.
Similarly, Rank Math lets you enter verification code search engines like Google, Bing, and Baidu.
The approach is also similar to Yoast. It has text boxes for respective search engines, where you enter the verification codes.
Content analysis is important for deciding if your content is optimized and ready to be published. Both Yoast and Rank Math analyze your content and try to make it better by providing suggestions.
Now, let’s see how Yoast and Rank Math analyze your content for making it better.
Yoast SEO has a very good approach to content analysis. Basically, it reads your content and checks its SEO and readability.
What you’ll like about Yoast is its attention to detail. It looks for every possible way that you can make your content SEO friendly and readable.
In SEO section, it shows things like:
In readability section, it’ll show suggestions and results about:
Each of these factors is indicated by 3 colors (green, orange, and red), red being problematic, orange okay, and green meaning good.
Rank Math also analyzes your content in real-time to make it more optimized and qualitative. Since this plugin lets you enter up to 5 keyphrases, it also allows content analysis for individual phrases.
It displays the results in many categories like Basic SEO, Additional, Title Readability, and Content Readability.
In Basic SEO, you’ll see:
In Additional, it suggests things like:
In Title Readability, you can see suggestions like:
In Content Readability, it recommends:
The individual improvement factors are indicated by 2 colors red and green. As obvious, red means it needs improvement, and green means good. Plus, the overall SEO score is given in numbers out of 100.
The cost of the plugin is a concern for every user. Additionally, the features available in free and premium versions also determine what plugin you’ll use.
Both Rank Math and Yoast are freemium plugins i.e. they offer both free and premium options. Now, let’s see the cost of these plugins.
The cost of Yoast SEO Premium is $89 for a year. If you don’t like it, you can ask for a refund for up to 30 days. Also, you get free updates for up to a year with this product.
With Yoast SEO Premium, you get access to many more features like internal linking suggestions, integration with other tools, social previews, redirection, local SEO, video SEO, etc. You’ll also get access to all the Yoast Academy courses, and dedicated support.
Rank Math, on the other hand, provides 2 different paid plans. They are Pro Plan and Business Plan, costing $59/year and $199/year respectively.
The paid plans have so many features that are excluded from the free plan. Some of the important ones are keywords rank tracker, schema generation, Google services integration, and so on.
You might get into technical problems every now and then. That’s why you need to have customer support so that your problems are taken care of.
Both Yoast and Rank Math provide value to their users so they have a strong support system.
Yoast offers lots of ways to provide support to its users. Firstly, you have free access to its documentation, support forums, and the knowledge base. This will likely solve any problems you have.
You’d rarely encounter any bugs in Yoast, so you might not need any premium support. In case you need it, you can contact the Yoast customer care team.
You can get premium support through emails where you send Yoast the email with your problem. Then, they can reply to you back with your solution.
You can also use the help beacon of Yoast for asking any question.
Rank Math also offers various ways of support for solving your problems, questions, and queries. If you’re a free user, then you can go to their knowledge base and find hundreds of articles. Also, you can search for the ones that you need there.
However, you’re most likely in need of premium priority support in Rank Math. Since it’s a new plugin, people have found bugs and errors many times.
For premium support, you can email the Rank Math support team. Also, you can use the support tickets for submitting your query to them.
Next, let’s see the comparison table to gain a quick summary of our detailed comparison.
|Features||Yoast SEO||Rank Math|
|Assigning Keywords||1 keyword (Multiple in Premium)||Up to 5 keywords|
|Webmaster Tools Verification||Easy||Easy|
|Pricing||Freemium ($89/year) for premium||Freemium ($59/year and $199/year)|
|Local SEO||Available (in premium only)||Available|
|Video SEO||Available (in premium only)||Available|
Let’s see some of the pros and cons of the Yoast SEO plugin.
Similarly, here’re some of the pros and cons of Rank Math.
That’s all for the comparison of Yoast vs Rank Math.
By now, you might’ve understood that both of them are good plugins. But, which one are you more likely to use? It’s up to you. In our case, we use the Yoast SEO plugin for our site SiteNerdy.
We hope that you liked our article on the differences between two powerful SEO plugins Yoast and Rank Math. Also, make sure that you’ll select the one that fits your needs.
If you have any questions or suggestions about this article, then you can comment below.
Next, you can also read our detailed beginner’s guide on Search Engine Optimization (SEO). It’ll help you get proper knowledge of SEO, things affecting SEO on your site, and how to properly optimize your site for better SEO.