eCommerce Automation Tools to Improve Marketing

Are you looking for the best eCommerce automation tools to improve marketing? Then, you’re in the right spot to find them out.

Building and managing eCommerce sites include lots of repetitive tasks. Instead of doing the same activities over and over again, you can use automation tools that’ll save you time and money.

Regarding eCommerce marketing, you must focus on email marketing and your customers. And there are many eCommerce marketing automation tools to simplify manual and repetitive tasks. Using such a tool will help you increase sales in your eCommerce business.

But which tools should you consider using? In this article, we come up with the best eCommerce automation tools to improve marketing. So, let’s go through them now!

What is eCommerce Automation?

eCommerce automation is the method of using tools for automating tasks in an eCommerce site without manual involvement. It’s perfect for repetitive and error-prone tasks that take more time. 

What is eCommerce Automation?
What is eCommerce Automation?

Moreover, automation helps with inventory management, conversational commerce, converting leads, and much more. Furthermore, it also plays an important role to improve marketing.

Some of the tasks that you can automate with an eCommerce automation software are:

  • Sending transactional emails to all your customers.
  • Delivering newsletters to your customers.
  • Giving personalized notifications to your customers about each step of their shopping cycle.
  • Sending cart recovery emails to persuade customers to complete their shopping.

Now, let’s see why you need to use eCommerce automation tools to improve your marketing.

Why Do You Need eCommerce Automation Tools to Improve Marketing?

Marketing and advertising are crucial for any eCommerce business to increase sales. And with the help of eCommerce automation tools, you can easily streamline your marketing campaigns.

So, let’s check out the benefits of eCommerce automation tools to improve marketing:

  • Automation tools automate marketing processes and conversations both online and offline.
  • Once you automate your minor tasks, you can conduct better campaigns. As a result, you’ll save a lot of time and scale up your eCommerce business.
  • With their advanced reporting and testing feature, you can track and manage your leads. Ultimately, you can refine your marketing strategies and campaigns.
  • eCommerce automation tools are all about reducing human error. So, using them will surely minimize the errors while performing campaigns.

Now, let’s move right into the list of the best eCommerce automation tools to improve marketing.

15 Best eCommerce Automation Tools to Improve Marketing

The following list is of the best eCommerce automation tools to improve marketing. Go through them and select the ones useful for your online store.

So, let’s check them out!

1. HubSpot

HubSpot is a powerful CRM (Customer Relationship Management) platform for creating delightful customer experiences. It comes with all the tools and integrations for marketing, sales, content management, and customer service.

HubSpot CRM Platform for eCommerce Marketing Automation

Moreover, its easy-to-use marketing software helps you attract the right audience and convert more visitors into customers. Not to mention, its marketing automation tool helps you score your leads, manage the data in bulk, and automate cross-functional operations.

As a result, you’ll save time and scale your efforts. This enhances your eCommerce marketing strategies and provides personalized landing pages, ads, and recommendations for your users.

Key Features:

  • You can track and manage your Facebook, LinkedIn, and Google ads right inside HubSpot.
  • Able to make mobile-optimized email campaigns and conduct A/B tests to improve them.
  • Gives powerful custom reports for data-driven decisions with its built-in analytics. 
  • Comes with a live chat function using bots for engaging in conversation for quality leads.
  • Includes drag-and-drop form builder and page builder for creating attractive pages.
  • Offers SEO (Search Engine Optimization) tools to plan content strategy and optimize your content.


HubSpot gives some free tools for each hub. Such as, it includes free marketing tools for forms, email marketing, ad management, etc. 

Not to mention, you can use it as a plugin on your WordPress site. To get the free version, download the plugin from or directly install the plugin.

Whereas you can get exclusive features by selecting one of its premium plans. And you can get a specific hub individually, an entire CRM suite, or create your own bundle. 

The price options for the marketing hub are:

  • Starter: $45/mo, 1000 marketing contacts, all free tools, marketing automation, and more.
  • Professional: $800/mo, 2000 marketing contacts, all Starter features, custom reports, etc.
  • Enterprise: $3600/mo, 10K marketing contacts, all Professional features, advanced reports, etc.

2. Mailchimp

One of the best marketing automation tools beneficial for eCommerce sites is Mailchimp. It allows you to send automated emails to remind abandoned cart shoppers and re-engage lost customers. With that, you can easily sell more product items.

Mailchimp - Best eCommerce Automation Tool to Improve Marketing

Additionally, it comes with powerful insights giving suggestions and drag-and-drop tools to make click-worthy content. With their help, you can remarkably improve your marketing results.

On top of that, you get to conduct the campaigns and send the right messages on the right channels. So, you can easily make emails, social ads, postcards, and more from one place.

Key Features:

  • Supports integration to 300+ apps to send more targeted campaigns.
  • Create behavior-based automation (how customers interact) with trigger-relevant messages.
  • With date-based automation, you can reach customers on their birthdays and anniversaries.
  • It comes with a marketing calendar to organize your campaigns for a productive outcome.
  • Able to connect your store to Stripe to accept payments and start selling immediately.
  • Some pre-built journeys are product recommendation, first purchase, order notification, etc.


Mailchimp is a freemium solution available in both free and premium plans. For marketing automation in your eCommerce site, you can select the marketing platform with the following plans:

  • Essentials: $11/mo, 5K email sends, 50K contacts, 3 users, 2 role-based access, and more.
  • Standard: $17/mo, 6K email sends, 100K contacts, 5 users, 4 role-based access, etc.
  • Premium: $299/mo, 150K email sends, unlimited contacts and users, and much more.

Note that the free plan doesn’t have an automation function. However, it includes features like 2500 email sends, 500 contacts, 1 user, email support for the first 30 days, etc.

3. SendGrid

The next eCommerce automation tool on this list is the trust-worthy email service, SendGrid. It’s a popular email delivery, API (Application Programming Interface), and marketing service.

SendGrid Alternatives for ConvertKit Email Marketing

With its automation tool, you can create relevant personalized experiences, tell stories, and invite conversations. Moreover, it includes triggers that can send your personalized email marketing automation at the right time to the right audience.

Furthermore, you can also check the overall performance and individual email statistics from a single place with ease. This makes it one of the top choices to automate your eCommerce tasks.

Key Features:

  • Receive new signups, confirm opt-in, and add them to lists in your marketing campaign.
  • Perform spam testing, link validation, and more to send the best version of emails to users.
  • You can make beautiful email campaigns with custom code or a drag-and-drop builder.
  • Includes free and responsive email templates to give your campaigns a professional look.
  • Ability to segment your recipients for sending targeted and personal messages.
  • Seamlessly integrates with platforms like Microsoft Azure, Amazon Web Services, etc.


SendGrid is also a freemium software. The free marketing platform can store up to 2000 contacts and send 6000 emails per month. It also comes with an automation function.

If that’s not enough, then go with the Advanced plan. The cost of this plan starts at $60/mo plus offers 15K contacts and 50K emails/mo. The higher your requirements are, the more the cost.

Not to mention, it also has a Basic plan that starts at $15/mo for 7K contacts and 15K emails/mo. But it doesn’t have the automation function for your eCommerce business.

4. Omnisend

If you want a marketing automation tool specially designed for eCommerce sites, then Omnisend can be a good choice. It’s an easy-to-use platform best for eCommerce email marketing, SMS, and automation. Using it, you’ll surely see improvement in your increasing sales.

Omnisend Platform for Email Marketing

In addition, this platform can drive sales to your store across multiple channels with automation. It means you can deliver a consistent and personalized experience on customers’ preferred messaging channels for more conversions. And that includes email, SMS, and web push notifications.

Key Features:

  • Includes pre-built messages like shipping confirmation, welcome series, cart abandonment, etc.
  • Easily adjust the workflow settings using its drag-and-drop automation editor.
  • Perform A/B tests on your campaigns on each channel to make decisions and conversions.
  • Contains built-in reports to track sales and engagement data for optimizing the workflows.
  • Integrates with 50+ tools to leverage the 3rd party data for your marketing.
  • Ability to make attractive popups, landing pages, signup boxes, and more.


This platform is also available in both free and premium plans. For the free plan, you’ll get up to 250 contacts, 500 emails/mo, 60 SMS, and 500 web push.

Other than that, you can buy one of its following price options for more features:

  • Standard: $16/mo, up to 500 contacts, 6K emails/mo, unlimited web push, live chat support, and all free features.
  • Pro: $59/mo, unlimited emails, 3933 SMS/mo, all Standard features, and advanced reports.

5. Marketo

Marketo is a powerful marketing automation tool best to simplify and improves your eCommerce activities. Moreover, it’s one of the best tools to track your customer behavior. And then help you engage your customers.

Marketo eCommerce Automation Software

Additionally, its campaign tracking function comes with useful tools like a web-based calendar. This lets you coordinate with your team and get reports quickly. In this way, you can point out performance results and easily build plus scale your automated marketing campaigns.

Key Features:

  • Able to provide personalized content to your customers for one-on-one interactions.
  • You can automate the entire customer experience and score their engagement on every step.
  • Marketing impact analytics improves the impact of phases for a good customer experience.
  • Contains a user-friendly dashboard with pre-built tiles, advanced filters, and segmentation.
  • Gives a 360-degree view of each customer across multiple channels. That includes web, email, social media, and mobile users.
  • Integrates with most CRM platforms like Salesforce. This helps a lot for lead generation.


Marketo doesn’t expose the cost of the different plan options it offers. To know the actual price of the plan you want to consider using, you must contact its team. 

However, let’s check out the different premium plans it provides:

  • Growth: Includes marketing email, automation, 50K contacts, 10 users, and more.
  • Select: All Growth features plus marketing channels, 25 users, 50K API calls daily, etc.
  • Prime: Select features, AI (Artificial Intelligence) personalization, journey analytics, etc.
  • Ultimate: Consists of all the Prime features, ability to test and validate strategies, etc.

6. ActiveCampaign

ActiveCampaign is an all-in-one platform with email marketing, marketing automation, and CRM tools. Moreover, you can set up a welcome series and segment your contacts with its marketing automation tool. Thus, it helps you to manage contacts, provide dynamic content, and whatnot.

ActiveCampaign eCommerce Marketing Tool

Furthermore, you can determine the right time and channel to automate your tasks using its powerful sales engagement automation tool. Now, you can send automated one-to-one emails, track your site, score your leads, and much more.

Key Features:

  • Customize your newsletters, campaigns, and promotions to connect with your customers.
  • Communicate with your customers on all channels, like SMS, chat, social media, and site.
  • Comes with multiple pre-built automation to get you started easily.
  • With advanced marketing and sales reporting, you can track automation completion.
  • Includes Chrome and Outlook inbox extensions. Now, you can check your CRM info about multiple tasks in your inbox.


ActiveCampaign is a freemium software present in both free and paid plans. Suppose you want to use it for your WordPress site. Then, you can install the plugin on your dashboard or download it from the plugin repository.

Now for the paid plans, the following are the options it offers:

  • Lite: $29/mo, marketing automation, unlimited email sending, automation reporting, etc.
  • Plus: $49/mo, all Lite features, landing pages, SMS marketing, advanced performance reports, and much more.
  • Professional: $149/mo, every Plus feature, website personalization, conversion reports, etc.
  • Enterprise: You can customize your plan with features like custom domains, reports, etc.

7. OptinMonster

If you want to grow your mailing list, improve website conversions, and reduce cart abandonment, then select OptinMonster. It’s one of the most powerful lead generation platforms for eCommerce websites to improve marketing.

OptinMonster Lead Generation Tool

Moreover, its behavior automation function helps you target and personalize your offers. Now, you can give the perfect offer to the right people at the right time to gain more customers. For that, it comes with advanced options like scroll trigger, timed display control, campaign scheduling, etc.

Key Features:

  • Comes with a drag-and-drop builder and many pre-designed templates to get started.
  • Select the type of campaign you want to engage your visitors. It can be inline forms, lightbox popups, floating bars, etc.
  • Supports integration to awesome tools like Shopify, Facebook, Salesforce, WordPress, etc.
  • Shows the statistics for improving lead generation strategy with its conversion analytics.
  • Perform A/B tests to test your ideas easily to improve marketing and conversions.
  • Ability to show targeted messages based on the web page, user’s location, and more.


You can find the free version of OptinMonster to use on your website. In WordPress, you can download the plugin from the WordPress plugin directory. Or install it directly to your dashboard.

Now, for others, you can find some premium plans with more features to grow. They are:

  • Basic: $9/mo, use for 1 site, unlimited campaigns, unlimited subscribers, and more.
  • Plus: $19/mo, all Basic features, use on 2 sites, advanced targeting rules, A/B testing, etc.
  • Pro: $49/mo, all Plus features, use on 3 sites, account management, mobile campaigns, etc.
  • Growth: $49/mo, every Pro feature, use for 5 sites, eCommerce integration, and more.

Among these plans, it’s best to select Growth for improving marketing for your selling business.

8. Drip

Do you want to grow your eCommerce site to the next level? Then, have you heard of Drip? It’s one of the best eCommerce marketing automation tools to improve shopping experiences.

Drip Automated Marketing Platform for eCommerce

Additionally, its marketing automation lets you set up revenue-boosting email workflows. Not to mention, it comes with some pre-built workflows like welcome series, post-purchase, abandoned cart, birthdays, and more. So, you can start building relationships with customers fast.

Further, you can also customize your workflows with its visual workflow builder. Then simply automate personalized and pre-scheduled sends. It’s that easy!

Key Features:

  • Syncs with social media platforms to build better brand recognition and grow your list.
  • Comes with many customizable email templates to choose from to suit your brand.
  • Gives insights and suggestions from its analytics to improve your business marketing.
  • Easily build and set up forms and popups to make loyal customers.
  • Works well with major eCommerce builders like WordPress, BigCommerce, Shopify, etc.


Drip is a premium eCommerce marketing automation tool. So, you need to buy it and integrate it into your site. 

Note that the price of Drip is based on the number of people you can have on your mailing list. While other features apart from the support options are the same on any plan you select. The starting price of Drip is $39/mo for 2500 contacts.

9. Wiser

Wiser is a one-stop marketing solution for eCommerce websites. It helps you to make decisions and take action with omnichannel data (both in-store and online). As a result, you can increase revenue, reduce costs, and improve marketing effectiveness.

Wiser - Best eCommerce Automation Tools

The best part is that it comes with automated price management software. You can make changes to the prices based on category and event to optimize them automatically. As a result, you don’t have to work on workflows and spreadsheets manually.

Key Features:

  • Shopper insights give the data about the products and features customers want from stores.
  • You can preview the impact of your pricing strategies and mitigate potential risks.
  • Comes with a powerful dashboard where you can monitor your product catalog, compare prices to competitors, make custom filters, etc.
  • Learn about how your store operations are performing in every location with ease.
  • Check how your brand marketing efforts (from prices to promotions) appear online.


Wiser is a premium platform best for growing eCommerce businesses. The price options of this automation tool aren’t disclosed on its website. So, you must schedule a consultation with the team to learn about it.

10. Wigzo

Yet another AI-driven marketing automation tool for eCommerce websites is Wigzo. It allows you to build and send consistent messages across all channels (SMS, emails, push notifications) for the same experience. Moreover, you have the power to personalize the campaigns for all users.

Wigzo Platform for eCommerce and Marketing

On top of that, it comes with pre-built marketing automation workflows. You can change the static content element, like call-to-action buttons, hero banners, etc. for each user or segment. Also, it lets you identify the intent of anonymous users and personalize your site accordingly.

Not to mention, you can segment your customers with complex targeting rules. It can be based upon the context, customer’s journey, digital interaction, and more.

Key Features:

  • Easily make rule-based triggers for more engagement. It can be based on real-time user behavior like cart abandonment.
  • Test each element of your content on the website, mobile app, or email based on different performance metrics.
  • Able to target messages, pop-ups, countdown timers, email capture overlays, and more.
  • Your users will get personalized products as recommendations across every channel.
  • Includes robust analytics and reports with multiple key metrics to understand performance.
  • Supports integration to all major eCommerce platforms like WooComemrce, Magento, etc.


Wigzo is a paid platform, so you need to buy a plan. However, it also doesn’t disclose its cost. You need to first request a demo to learn about the tool. But there’s also a free trial you can use before making any decisions on using it.

11. Zendesk

If you want a platform to improve customer service, sales, and marketing of your site, then select Zendesk. It’s one of the best eCommerce automation tools for any starter or enterprise company to meet customer needs and boost their business online.

Zendesk Marketing Solution for Online Shops

Moreover, with Zendesk Sell, you can make data-driven teams for more productivity. And the sales team will get to do everything on the single platform, including activity tracking, lead generation, etc. Also, you can configure triggers and automate the tasks for better targeting.

Key Features:

  • Shows all the information about your customers when anywhere on their buying journey.
  • You can plan, track, and analyze your selling process in real time with powerful analytics.
  • With its Answer Bot tool, you can give support to your customers using AI and automation.
  • Includes many apps, themes, and plugins in its marketplace such as Slack, Salesforce, etc.
  • Comes with a simple setup process and an intuitive dashboard to perform marketing.


Zendesk is a premium platform. If you just want the sales solution, then you can select one of the 3 plans present. However, there’s also a complete service solution for everyone and enterprises.

Following are the pricing plans for the Zendesk service solution for everyone:

  • Team: $49, 50 AI-powered automated answers, set up automated workflows, etc.
  • Growth: $79, all Team features, 100 AI-powered automated answers, AI-powered knowledge management, and more.
  • Professional: $99, every Growth feature, 500 AI-powered automated answers, advanced voice capabilities, etc.

12. Keap

Next, Keap is an all-in-one CRM, sales, and marketing automation platform. Using this tool can save up to 10 hours a week of your time since you can simply automate repetitive tasks. It can be sending text and email follow-ups to potential customers once they fill out a form on your site.

Keap - CRM, Sales, and Marketing Platform

While the automation also helps customers with appointment reminders, purchase follow-ups, etc. Therefore, you can easily capture lead information with Keap, like behavior, preferences, etc. And with its automation, you can effectively convert leads into clients.

Key Features:

  • Comes with an advanced automation builder to customize sales and marketing processes.
  • Seamlessly integrates with your existing tools like WooCommerce, Gmail, PayPal, etc.
  • Able to create promo codes and one-click upsells for higher conversion rates.
  • Includes modern templates that let you easily make marketing newsletters and broadcasts.
  • Contains powerful A/B testing, reporting, and analytics to give insights into your marketing.
  • The migration team is responsible for transferring your contacts to the competitor platform.


As a premium platform, Keap is available with 3 pricing plans. They are:

  • Pro: $129/mo, 1500 contacts, 2 users, email marketing, sales & marketing automation, etc.
  • Max: $199/mo, 2500 contacts, 3 users, all Pro features, marketing analytics, and more.
  • Max Classic: Custom plan for those who need advanced marketing and sales team needs.

13. Veeqo

Veeqo is an eCommerce toolset with a collection of inventory and fulfillment tools. Using them, you have full control over your entire inventory to track the stocks on all the channels. Plus, its built-in shipping software can ship and fulfill each customer’s order from any sales channel.

Veeqo eCommerce Tool

On top of that, it also includes automation options to improve marketing. Like you can automate your inventory and fulfillment workflows using this software. And it can be based on triggers like the delivery option, weight, etc.

Key Features:

  • Manage the orders from all channels you sell on and sync them with the inventory.
  • Easily and quickly fulfill orders with optimized digital picking scanners and dashboards.
  • Ability to ship orders in bulk from any sales channel and give discounted rates.
  • Comes with reporting and forecasting tools to track and audit everything on all the channels.
  • Directly integrates with 21+ platforms like Amazon, WooCommerce, Magento, eBay, etc.
  • The warehouse management software connects picking, packing, and shipping processes.


Veeqo, as a premium software, comes with 3 pricing plans to meet the different needs of its users. They are:

  • Accelerator: $10/mo, 50 orders, 2 users, shipment through 20+ shipping carriers, etc.
  • High Growth: $25/mo, all Accelerator features, purchasing tools, forecasting tools, etc.
  • Premium: $45/mo, every High Growth feature, unlimited warehouse control, warehouse productivity reporting, and more.

14. Ortto

If you want your customer data, messaging, and analytics to work together, then here’s Ortto. This platform contains many solutions for different businesses, including eCommerce. Its eCommerce marketing automation solution lets you unify the customer journey and grow your brand faster.

Ortto Marketing Solution for Online Stores

First, it combines all of your customer, transactional, and behavioral activities in one place. Then, you can segment your audience to make highly targeted campaigns on their customer lifecycle. Further, you can personalize and automate the retargeting messages, emails, SMS, and pop-ups.

Key Features:

  • Able to show all your important metrics in a single dashboard. Also, you can set goals and share dashboards with your entire team.
  • A/B testing optimizes your campaigns with the perfect subject line and body content.
  • Make and manage coupons for campaigns. Also, trace how they are contributing revenue.
  • Give automated emails on product recommendations, best sellers, abandoned products, etc.
  • Subscribers can give feedback on each email you send with reactions to improve content.
  • Ability to measure the impact of each campaign with revenue attribution and reporting.


This freemium platform, Orto, comes with both free and premium plans for you to choose from. The free plan lets you start with eCommerce marketing automation.

While for more features, you can select among the following price options:

  • Campaign: $29/mo, 2000 contacts, 8000 emails/mo, and personalized campaigns.
  • Professional: $99/mo, 5000 contacts, 20000 emails/mo, and multi-channel marketing.
  • Business: $299/mo, 20000 contacts, 80000 emails/mo, and all Professional features.
  • Enterprise: A custom plan with custom contacts and custom emails/mo.

15. Verloop

Verloop is a conversational AI platform that provides customer support in different business areas, including eCommerce and retail. This solution lets you give in-store assistance to your online store across multiple channels in real time. Such as support on the website, Facebook, and Whatsapp.

Verloop Conversational Platform for eCommerce Businesses

In addition, it lets you keep track of your customer information, like purchase history, location, etc, from one place. Also, you can integrate any CRM or other tools to get a better customer view. As a result, you’ll get to know about your customers in detail to provide them with the best support.

Key Features:

  • Display your products in media-rich messaging and answer customer questions with AI.
  • Easily personalize the interactions with your customers. You can also update information about orders, refunds, shipments, etc.
  • Includes an intuitive dashboard giving detailed insights to improve customer engagement. 
  • Your customers can send reviews and feedback on your automated support.
  • Contains security features for your customer data like role-based access control, multi-factor authentication, and more.


As a premium platform, you need to purchase a plan it offers. However, you must contact the team to learn about the service. So, it’s better to first schedule a demo and then decide to use this tool.

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That’s a wrap! Here, we pointed out the best eCommerce automation tools to improve marketing. And each of these tools is great in what they do. 

So, we hope you were able to find some helpful marketing tools for your online store. But we recommend using HubSpot. It’s a collection of tools for marketing, customer support, and SEO.

If you have any queries regarding these tools, then comment them down. We’ll try to help you whenever possible. Also, you can provide other tools that you think should be on this list.

Some articles you must check out are the best multivendor eCommerce platforms for marketplaces and the best headless eCommerce platforms.

Moreover, you should look for the best email marketing services to find more tools that may contain eCommerce automation.

Lastly, follow our social media handles on Facebook and Twitter for updates.

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