Are you looking for the best eCommerce automation tools to improve marketing? Then, you’re in the right spot to find them out.
Building and managing eCommerce sites include lots of repetitive tasks. Instead of doing the same activities over and over again, you can use automation tools that’ll save you time and money.
Regarding eCommerce marketing, you must focus on email marketing and your customers. And there are many eCommerce marketing automation tools to simplify manual and repetitive tasks. Using such a tool will help you increase sales in your eCommerce business.
But which tools should you consider using? In this article, we come up with the best eCommerce automation tools to improve marketing. So, let’s go through them now!
eCommerce automation is the method of using tools for automating tasks in an eCommerce site without manual involvement. It’s perfect for repetitive and error-prone tasks that take more time.
Moreover, automation helps with inventory management, conversational commerce, converting leads, and much more. Furthermore, it also plays an important role to improve marketing.
Some of the tasks that you can automate with an eCommerce automation software are:
Now, let’s see why you need to use eCommerce automation tools to improve your marketing.
Marketing and advertising are crucial for any eCommerce business to increase sales. And with the help of eCommerce automation tools, you can easily streamline your marketing campaigns.
So, let’s check out the benefits of eCommerce automation tools to improve marketing:
Now, let’s move right into the list of the best eCommerce automation tools to improve marketing.
The following list is of the best eCommerce automation tools to improve marketing. Go through them and select the ones useful for your online store.
So, let’s check them out!
HubSpot is a powerful CRM (Customer Relationship Management) platform for creating delightful customer experiences. It comes with all the tools and integrations for marketing, sales, content management, and customer service.
Moreover, its easy-to-use marketing software helps you attract the right audience and convert more visitors into customers. Not to mention, its marketing automation tool helps you score your leads, manage the data in bulk, and automate cross-functional operations.
As a result, you’ll save time and scale your efforts. This enhances your eCommerce marketing strategies and provides personalized landing pages, ads, and recommendations for your users.
HubSpot gives some free tools for each hub. Such as, it includes free marketing tools for forms, email marketing, ad management, etc.
Not to mention, you can use it as a plugin on your WordPress site. To get the free version, download the plugin from WordPress.org or directly install the plugin.
Whereas you can get exclusive features by selecting one of its premium plans. And you can get a specific hub individually, an entire CRM suite, or create your own bundle.
The price options for the marketing hub are:
One of the best marketing automation tools beneficial for eCommerce sites is Mailchimp. It allows you to send automated emails to remind abandoned cart shoppers and re-engage lost customers. With that, you can easily sell more product items.
Additionally, it comes with powerful insights giving suggestions and drag-and-drop tools to make click-worthy content. With their help, you can remarkably improve your marketing results.
On top of that, you get to conduct the campaigns and send the right messages on the right channels. So, you can easily make emails, social ads, postcards, and more from one place.
Mailchimp is a freemium solution available in both free and premium plans. For marketing automation in your eCommerce site, you can select the marketing platform with the following plans:
Note that the free plan doesn’t have an automation function. However, it includes features like 2500 email sends, 500 contacts, 1 user, email support for the first 30 days, etc.
The next eCommerce automation tool on this list is the trust-worthy email service, SendGrid. It’s a popular email delivery, API (Application Programming Interface), and marketing service.
With its automation tool, you can create relevant personalized experiences, tell stories, and invite conversations. Moreover, it includes triggers that can send your personalized email marketing automation at the right time to the right audience.
Furthermore, you can also check the overall performance and individual email statistics from a single place with ease. This makes it one of the top choices to automate your eCommerce tasks.
SendGrid is also a freemium software. The free marketing platform can store up to 2000 contacts and send 6000 emails per month. It also comes with an automation function.
If that’s not enough, then go with the Advanced plan. The cost of this plan starts at $60/mo plus offers 15K contacts and 50K emails/mo. The higher your requirements are, the more the cost.
Not to mention, it also has a Basic plan that starts at $15/mo for 7K contacts and 15K emails/mo. But it doesn’t have the automation function for your eCommerce business.
If you want a marketing automation tool specially designed for eCommerce sites, then Omnisend can be a good choice. It’s an easy-to-use platform best for eCommerce email marketing, SMS, and automation. Using it, you’ll surely see improvement in your increasing sales.
In addition, this platform can drive sales to your store across multiple channels with automation. It means you can deliver a consistent and personalized experience on customers’ preferred messaging channels for more conversions. And that includes email, SMS, and web push notifications.
This platform is also available in both free and premium plans. For the free plan, you’ll get up to 250 contacts, 500 emails/mo, 60 SMS, and 500 web push.
Other than that, you can buy one of its following price options for more features:
Marketo is a powerful marketing automation tool best to simplify and improves your eCommerce activities. Moreover, it’s one of the best tools to track your customer behavior. And then help you engage your customers.
Additionally, its campaign tracking function comes with useful tools like a web-based calendar. This lets you coordinate with your team and get reports quickly. In this way, you can point out performance results and easily build plus scale your automated marketing campaigns.
Marketo doesn’t expose the cost of the different plan options it offers. To know the actual price of the plan you want to consider using, you must contact its team.
However, let’s check out the different premium plans it provides:
ActiveCampaign is an all-in-one platform with email marketing, marketing automation, and CRM tools. Moreover, you can set up a welcome series and segment your contacts with its marketing automation tool. Thus, it helps you to manage contacts, provide dynamic content, and whatnot.
Furthermore, you can determine the right time and channel to automate your tasks using its powerful sales engagement automation tool. Now, you can send automated one-to-one emails, track your site, score your leads, and much more.
ActiveCampaign is a freemium software present in both free and paid plans. Suppose you want to use it for your WordPress site. Then, you can install the plugin on your dashboard or download it from the WordPress.org plugin repository.
Now for the paid plans, the following are the options it offers:
If you want to grow your mailing list, improve website conversions, and reduce cart abandonment, then select OptinMonster. It’s one of the most powerful lead generation platforms for eCommerce websites to improve marketing.
Moreover, its behavior automation function helps you target and personalize your offers. Now, you can give the perfect offer to the right people at the right time to gain more customers. For that, it comes with advanced options like scroll trigger, timed display control, campaign scheduling, etc.
You can find the free version of OptinMonster to use on your website. In WordPress, you can download the plugin from the WordPress plugin directory. Or install it directly to your dashboard.
Now, for others, you can find some premium plans with more features to grow. They are:
Among these plans, it’s best to select Growth for improving marketing for your selling business.
Do you want to grow your eCommerce site to the next level? Then, have you heard of Drip? It’s one of the best eCommerce marketing automation tools to improve shopping experiences.
Additionally, its marketing automation lets you set up revenue-boosting email workflows. Not to mention, it comes with some pre-built workflows like welcome series, post-purchase, abandoned cart, birthdays, and more. So, you can start building relationships with customers fast.
Further, you can also customize your workflows with its visual workflow builder. Then simply automate personalized and pre-scheduled sends. It’s that easy!
Drip is a premium eCommerce marketing automation tool. So, you need to buy it and integrate it into your site.
Note that the price of Drip is based on the number of people you can have on your mailing list. While other features apart from the support options are the same on any plan you select. The starting price of Drip is $39/mo for 2500 contacts.
Wiser is a one-stop marketing solution for eCommerce websites. It helps you to make decisions and take action with omnichannel data (both in-store and online). As a result, you can increase revenue, reduce costs, and improve marketing effectiveness.
The best part is that it comes with automated price management software. You can make changes to the prices based on category and event to optimize them automatically. As a result, you don’t have to work on workflows and spreadsheets manually.
Wiser is a premium platform best for growing eCommerce businesses. The price options of this automation tool aren’t disclosed on its website. So, you must schedule a consultation with the team to learn about it.
Yet another AI-driven marketing automation tool for eCommerce websites is Wigzo. It allows you to build and send consistent messages across all channels (SMS, emails, push notifications) for the same experience. Moreover, you have the power to personalize the campaigns for all users.
On top of that, it comes with pre-built marketing automation workflows. You can change the static content element, like call-to-action buttons, hero banners, etc. for each user or segment. Also, it lets you identify the intent of anonymous users and personalize your site accordingly.
Not to mention, you can segment your customers with complex targeting rules. It can be based upon the context, customer’s journey, digital interaction, and more.
Wigzo is a paid platform, so you need to buy a plan. However, it also doesn’t disclose its cost. You need to first request a demo to learn about the tool. But there’s also a free trial you can use before making any decisions on using it.
If you want a platform to improve customer service, sales, and marketing of your site, then select Zendesk. It’s one of the best eCommerce automation tools for any starter or enterprise company to meet customer needs and boost their business online.
Moreover, with Zendesk Sell, you can make data-driven teams for more productivity. And the sales team will get to do everything on the single platform, including activity tracking, lead generation, etc. Also, you can configure triggers and automate the tasks for better targeting.
Zendesk is a premium platform. If you just want the sales solution, then you can select one of the 3 plans present. However, there’s also a complete service solution for everyone and enterprises.
Following are the pricing plans for the Zendesk service solution for everyone:
Next, Keap is an all-in-one CRM, sales, and marketing automation platform. Using this tool can save up to 10 hours a week of your time since you can simply automate repetitive tasks. It can be sending text and email follow-ups to potential customers once they fill out a form on your site.
While the automation also helps customers with appointment reminders, purchase follow-ups, etc. Therefore, you can easily capture lead information with Keap, like behavior, preferences, etc. And with its automation, you can effectively convert leads into clients.
As a premium platform, Keap is available with 3 pricing plans. They are:
Veeqo is an eCommerce toolset with a collection of inventory and fulfillment tools. Using them, you have full control over your entire inventory to track the stocks on all the channels. Plus, its built-in shipping software can ship and fulfill each customer’s order from any sales channel.
On top of that, it also includes automation options to improve marketing. Like you can automate your inventory and fulfillment workflows using this software. And it can be based on triggers like the delivery option, weight, etc.
Veeqo, as a premium software, comes with 3 pricing plans to meet the different needs of its users. They are:
If you want your customer data, messaging, and analytics to work together, then here’s Ortto. This platform contains many solutions for different businesses, including eCommerce. Its eCommerce marketing automation solution lets you unify the customer journey and grow your brand faster.
First, it combines all of your customer, transactional, and behavioral activities in one place. Then, you can segment your audience to make highly targeted campaigns on their customer lifecycle. Further, you can personalize and automate the retargeting messages, emails, SMS, and pop-ups.
This freemium platform, Orto, comes with both free and premium plans for you to choose from. The free plan lets you start with eCommerce marketing automation.
While for more features, you can select among the following price options:
Verloop is a conversational AI platform that provides customer support in different business areas, including eCommerce and retail. This solution lets you give in-store assistance to your online store across multiple channels in real time. Such as support on the website, Facebook, and Whatsapp.
In addition, it lets you keep track of your customer information, like purchase history, location, etc, from one place. Also, you can integrate any CRM or other tools to get a better customer view. As a result, you’ll get to know about your customers in detail to provide them with the best support.
As a premium platform, you need to purchase a plan it offers. However, you must contact the team to learn about the service. So, it’s better to first schedule a demo and then decide to use this tool.
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That’s a wrap! Here, we pointed out the best eCommerce automation tools to improve marketing. And each of these tools is great in what they do.
So, we hope you were able to find some helpful marketing tools for your online store. But we recommend using HubSpot. It’s a collection of tools for marketing, customer support, and SEO.
If you have any queries regarding these tools, then comment them down. We’ll try to help you whenever possible. Also, you can provide other tools that you think should be on this list.
Some articles you must check out are the best multivendor eCommerce platforms for marketplaces and the best headless eCommerce platforms.
Moreover, you should look for the best email marketing services to find more tools that may contain eCommerce automation.
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