Do you want to know about the best local SEO tools and software for a better ranking of your website? Then, you’ve come to the right place.
Ranking your website in local search engines helps to get more local customers. And the best way to do this is to have better local Search Engine Optimization (SEO). Also, local SEO determines how well your website ranks on the Google search engine.
Luckily, there are tons of local SEO tools on the market. At the same time, choosing one can be a real hassle. Therefore, we’re here to introduce you to the 9 best local SEO tools and software that’ll do the job for you.
So, sit back as we go through the ins and outs of all the local SEO tools on this list. Now, let’s start!
Local SEO is a Serch Engine Optimization strategy that will assist your business to be more visible in local search results. Also, local SEO is beneficial for any business with a physical location or serving in a specific region.
For example, local SEO in Google means to assist in listing your business and ranking higher in the Local Pack or Local Map. This can also result from the higher number of relevant searches within the area.
As a result, if you search for any business with a city name, then it’ll display the results from that area. Also, the search engines will display the results based on the location of your device.
An example of a local search phrase can be “restaurants near me.” So, to optimize for these local searches, you must use local SEO techniques like optimizing for Google My Business, etc. And proper local SEO optimization will improve your business visibility and ranking on local searches.
Now that you know about local SEO let’s check its benefits.
Whether you’re a restaurant owner, store owner, or service provider, your online presence helps customers to do business with you. Besides, you can get an idea about what keywords people search to find your business. Also, get insights on calls, reviews, bookings, and more to know how your business connects with your customers.
Some of the benefits of using local SEO tools and software are:
To get more detailed insights, check our complete guide article on what SEO is.
Let’s look at the best local SEO tools and software in 2022.
Here, we’ve listed the best local SEO tools and software for your business. We’ve also mentioned their key features, pricing, and through descriptions.
So, make sure you review each list on the local SEO tool and decide which is best for you.
Google Business Profile helps you manage how your local business will appear in different Google products, like maps. It assists you in connecting with customers. So, you can provide updates to customers via posts and offers.
Additionally, it allows you to share your business photos, cover images, logos, etc. Therefore, you can highlight important information and show what makes your business unique.
It’s free to create a business profile on Google.
Rank Math is one of the most powerful WordPress SEO tools to add to your website. Also, it comes with a local SEO module that offers all the settings related to local businesses. In order to use this feature, you need to claim your website in Google My Business.
This tool allows you to use multiple local SEO schema markups on the website. You can add your business locations into different custom post types with multiple location options. As a result, you can improve your local SERP for a variety of areas that your business serves.
This is a freemium WordPress plugin. The free version is available for download in the plugin repository of WordPress.org. Or you can install the plugin on your dashboard.
However, Local SEO is not available on the free version. So, you need to buy the premium version to get the Local SEO feature. Which comes in 3 annual Rank Math pricing plans. They are given below:
Do you want to learn about this plugin in detail? Then, here’s our complete review of Rank Math.
BrightLocal offers you the tools to rank higher and improve your business reputation locally. So, you will have more ways to monitor, improve and report on local ranking. Using this tool, you can generate more traffic and leads from local searches.
For example, the Local Search Grid tool helps to put your rankings on the map. With its location, the rank tracker allows you a bird’s-eye view of where you rank when a local customer searches.
BrightLocal is a premium tool but offers a 14-day free trial. You will also get 2 months free with annual billing on all the pricing plans.
Bing Places helps to get your business online for free. With bing, there are chances it already has a listing for your business. So, claim an existing listing or add a new one.
Additionally, complete your listing with a profile with your business information. You can add photos of your business and services. Also, add hours of operation and service offers, and list the various ways your customers can reach your business.
Bing Places is a free SEO software.
Additionally, an upgraded package combines Yelp’s best tools like Yelp Connect, Business Highlights, Slideshow, Logo, etc. For example, eye-catching visuals to your listing and get people’s attention.
Also, let the potential customers know more by highlighting what makes your business special. You can also display your favorite photo to show what you do best.
It’s a free SEO tool for your local business.
Semrush is an SEO tool that helps to boost your website’s reach. It also comes with Semrush Listing Management, which helps to grow your business and stay visible with business listings locally.
Besides, you can track your reviews across multiple platforms and analyze your star rating progress. Also, interact directly with clients by responding to Google Business Profile and Facebook reviews in one spot.
Semrush Listing Management is a premium SEO tool that has 2 pricing plans. You can also check your local listings for free.
Surfer Local SEO tool is the ultimate solution to get new customers and grow your business instantly. It’s one of the most comprehensive local business listing management tools that manage Google business profiles.
Moreover, you can check your business visibility with the Local Rank Checker. Simply type your business name, and you’ll find the keyword your potential customers are looking for. After choosing the keyword, it shows your keyword’s position in Google across the local area.
Surfer Local is a premium local SEO tool that offers 2 pricing plans.
Moz Local helps to maximize your online visibility and reach more potential customers. It also helps you to create and manage your local business listings on Google, Facebook, and other sites. Eventually, this helps your customers to find and choose your business.
Additionally, with its Ongoing Listing Sync feature, you can keep your listings actively updated across search engines. As well as throughout other online directories, apps, and data aggregators.
Moz Local has 3 pricing plans. They are:
GeoRanker provides all the data you need for your business. You’ll get unlimited paid and organic in real-time via its high-volume API for any search engine in any location. For example, it offers Google’s, Bing’s, and Baidu’s SERPs, YouTube, and other search engines on both mobile and desktop.
In addition, with the Data Mining feature, get customized data services from tailor-made data solutions with specific requirements. This helps in advanced data clearing, parsing, or building machine learning algorithms.
GeoRanker is a premium local SEO tool. It comes with 3 pricing plans.
Don’t know how to get started with a website? Then, go through our step-by-step guide on how to create a website from scratch. Recommended for beginners!
That’s all! These are some list of the best local SEO tools and software. We hope it was fruitful for you.
Also, consider using fewer SEO tools appropriate for your business needs. Because using a lot of tools simultaneously can make your website perform slowly.
Besides, if we’ve to recommend it, then we’ll go with Rank Math because of its composition of several tools. Also, with its Rank Math Local SEO module, you can easily grow and list your business locally.
If you have any further queries about the best local SEO tools and software, then please leave a comment below. We’ll try to get back to you as soon as possible.
Look at our article on the best AI SEO software tools and best WordPress speed optimization plugins and tools.
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