Best Local SEO Tools and Software

Do you want to know about the best local SEO tools and software for a better ranking of your website? Then, you’ve come to the right place. 

Ranking your website in local search engines helps to get more local customers. And the best way to do this is to have better local Search Engine Optimization (SEO). Also, local SEO determines how well your website ranks on the Google search engine. 

Luckily, there are tons of local SEO tools on the market. At the same time, choosing one can be a real hassle. Therefore, we’re here to introduce you to the 9 best local SEO tools and software that’ll do the job for you.

So, sit back as we go through the ins and outs of all the local SEO tools on this list. Now, let’s start!

What is Local SEO?

Local SEO is a Serch Engine Optimization strategy that will assist your business to be more visible in local search results. Also, local SEO is beneficial for any business with a physical location or serving in a specific region

For example, local SEO in Google means to assist in listing your business and ranking higher in the Local Pack or Local Map. This can also result from the higher number of relevant searches within the area. 

Local SEO
Local SEO

As a result, if you search for any business with a city name, then it’ll display the results from that area. Also, the search engines will display the results based on the location of your device. 

An example of a local search phrase can be “restaurants near me.” So, to optimize for these local searches, you must use local SEO techniques like optimizing for Google My Business, etc. And proper local SEO optimization will improve your business visibility and ranking on local searches

Now that you know about local SEO let’s check its benefits. 

Why Do You Need Local SEO Tools and Software? 

Whether you’re a restaurant owner, store owner, or service provider, your online presence helps customers to do business with you. Besides, you can get an idea about what keywords people search to find your business. Also, get insights on calls, reviews, bookings, and more to know how your business connects with your customers. 

Some of the benefits of using local SEO tools and software are: 

  • Gain maximum benefit from the localized area. 
  • Local SEO helps to get website traffic as it focuses on improving the visibility of your business in the local market. 
  • Also, it helps to keep your business up to date so that it’s trustworthy for your customers. 
  • It tells you where and how your customers are looking for your business. 
  • Also, it informs you how far your customers are when they check the direction to your place. 
  • Lastly, when your business profile pops up on the SERP (Search Engine Result Page), your customers will most likely click on your profile and learn more. 

To get more detailed insights, check our complete guide article on what SEO is.

Let’s look at the best local SEO tools and software in 2022. 

9 Best Local SEO Tools & Software 2022 (Free + Paid)

Here, we’ve listed the best local SEO tools and software for your business. We’ve also mentioned their key features, pricing, and through descriptions. 

So, make sure you review each list on the local SEO tool and decide which is best for you. 

1. Google Business Profile

Google Business Profile Best Local SEO Software

Google Business Profile helps you manage how your local business will appear in different Google products, like maps. It assists you in connecting with customers. So, you can provide updates to customers via posts and offers. 

Additionally, it allows you to share your business photos, cover images, logos, etc. Therefore, you can highlight important information and show what makes your business unique. 

Key Features:

  • Create a business profile for free. 
  • Easily manage your profile from Google search and Maps. 
  • You can add opening and closing hours to your business profile. 
  • Able to reply to public customer reviews.
  • It allows you to post answers to frequently asked questions and lets customers answer. 


It’s free to create a business profile on Google. 

2. Rank Math

Rank Math Local SEO Platform

Rank Math is one of the most powerful WordPress SEO tools to add to your website. Also, it comes with a local SEO module that offers all the settings related to local businesses. In order to use this feature, you need to claim your website in Google My Business. 

This tool allows you to use multiple local SEO schema markups on the website. You can add your business locations into different custom post types with multiple location options. As a result, you can improve your local SERP for a variety of areas that your business serves. 

Key Features:

  • Able to choose a business type to help Google categorize your website correctly when ranking you locally. 
  • You can choose a maximum number of locations to display in the local SEO Schema. 
  • Also, choose the main base for your business operation. 
  • It allows you to choose hybrid, satellite, roadmap, or terrain map styles. 
  • Enhanced search features that include all business locations in the site-wide search results. 


This is a freemium WordPress plugin. The free version is available for download in the plugin repository of Or you can install the plugin on your dashboard.

However, Local SEO is not available on the free version. So, you need to buy the premium version to get the Local SEO feature. Which comes in 3 annual Rank Math pricing plans. They are given below:

  • Pro Plan: Costs $129, and you can use the tool on unlimited personal websites, track 1000 keywords, and more.
  • Business Plan: Costs $429, and you can use the tool on 200 client websites, track 20,000 keywords, and more.
  • Business Plan: Costs $999, and you can use the tool on 750 client websites, track 75,000 keywords, and more.

Do you want to learn about this plugin in detail? Then, here’s our complete review of Rank Math.

3. BrightLocal

BrightLocal Local SEO Service

BrightLocal offers you the tools to rank higher and improve your business reputation locally. So, you will have more ways to monitor, improve and report on local ranking. Using this tool, you can generate more traffic and leads from local searches. 

For example, the Local Search Grid tool helps to put your rankings on the map. With its location, the rank tracker allows you a bird’s-eye view of where you rank when a local customer searches. 

Key Features:

  • With Locat Rank Tracker, track rankings in the Local Pack, Organic, and Map result in both Google and Bing.
  • Also, prioritize keywords by search volume and opportunities in the local pack. 
  • It helps to discover SEO issues that need fixing with an automated auditing tool. 
  • Their customizable white-label reports help to cut the time on compiling reports. 
  • Citation tracking and local citation-building service help uncover issues and start scaling your local search visibility. 


BrightLocal is a premium tool but offers a 14-day free trial. You will also get 2 months free with annual billing on all the pricing plans. 

  • Single Business Plan: Costs $29 per month, ideal for small businesses and marketing agencies managing up to 3 locations.
  • Multi Business Plan: Costs $49 per month, ideal for mid-sized businesses and growing agencies managing up to 6 locations.
  • SEO Pro Plan: Costs $79 per month, ideal for businesses and marketing agencies managing up to 100 locations.

4. Bing Places

Bing Places Rank Tracking for Business

Bing Places helps to get your business online for free. With bing, there are chances it already has a listing for your business. So, claim an existing listing or add a new one. 

Additionally, complete your listing with a profile with your business information. You can add photos of your business and services. Also, add hours of operation and service offers, and list the various ways your customers can reach your business. 

Key Features:

  • If your business has multiple locations, then you can add them in one go using the bulk upload tool. 
  • You can also hide your address in the search results. 
  • Also, choose to show which areas your business offers services within. 
  • Allows using Store Code to assign unique store ID identifiers for ease of bulk management.
  • Review and correct your location on Bing map to help your customer locate your business easily. 


Bing Places is a free SEO software. 

5. Yelp

Yelp Free SEO Tool

Yelp is one of the best SEO tools to help grow your home and local services business. It offers a range of solutions that can help you attract new customers and convert more leads. 

Additionally, an upgraded package combines Yelp’s best tools like Yelp Connect, Business Highlights, Slideshow, Logo, etc. For example, eye-catching visuals to your listing and get people’s attention. 

Also, let the potential customers know more by highlighting what makes your business special. You can also display your favorite photo to show what you do best. 

Key Features:

  • Display your trade license in search results and on your business page to build trust with potential customers. 
  • You can let your customer know what’s new and offer special deals on your page. 
  • Also, your post will get promoted on the Yelp app home screen and in weekly emails. 
  • Easily build trust by responding to your customer’s reviews. 
  • Yelp Ads displays your business above the search result on your competitors’ page.


It’s a free SEO tool for your local business. 

6. Semrush Listing Management

Semrush Listing Management Tool

Semrush is an SEO tool that helps to boost your website’s reach. It also comes with Semrush Listing Management, which helps to grow your business and stay visible with business listings locally. 

Besides, you can track your reviews across multiple platforms and analyze your star rating progress. Also, interact directly with clients by responding to Google Business Profile and Facebook reviews in one spot. 

Key Features:

  • Able to list your business in 70+ top directories in the United States and 40+ worldwide. 
  • Also, check your voice search and keyword optimization. 
  • It allows you to track keywords for any zip code. 
  • You’ll be able to investigate your local competitors in Google Maps. 
  • And update your business name, address, and phone number across all listings from one place. 


Semrush Listing Management is a premium SEO tool that has 2 pricing plans. You can also check your local listings for free. 

  • Basic location plan: Starters from $20 per month per individual location. This plan includes features like suppressing duplicates, distributing business information, tracking local rankings, etc. 
  • Premium location plan: Starts $40 per month per individual location. Includes everything from the basic location plan, local heatmap, and response to review. 

7. Surfer Local

Surfer Local for Local Google Results

Surfer Local SEO tool is the ultimate solution to get new customers and grow your business instantly. It’s one of the most comprehensive local business listing management tools that manage Google business profiles. 

Moreover, you can check your business visibility with the Local Rank Checker. Simply type your business name, and you’ll find the keyword your potential customers are looking for. After choosing the keyword, it shows your keyword’s position in Google across the local area. 

Key Features:

  • Business Local SEO Citation feature helps you to get listed in the right business directories to get more customers. 
  • Get easy optimization guidelines designed exclusively for your business. 
  • Also, get detailed reports when your business position changes in any local area. 
  • You’ll also get a list of business directories and websites that list your main competitors. 
  • Enable automatic local results monitoring and track local ranking every week.  


Surfer Local is a premium local SEO tool that offers 2 pricing plans. 

  • Monthly plan: Costs $29 per month per active location. 
  • Annual plan: Costs $24.17 per month per active location. And costs $290 if billed yearly. 

8. Moz Local

Moz Local to Reach More Customers

Moz Local helps to maximize your online visibility and reach more potential customers. It also helps you to create and manage your local business listings on Google, Facebook, and other sites. Eventually, this helps your customers to find and choose your business. 

Additionally, with its Ongoing Listing Sync feature, you can keep your listings actively updated across search engines. As well as throughout other online directories, apps, and data aggregators. 

Key Features:

  • Easily identify, confirm, and delete duplicate listings with an Automated Duplicate Deletion.
  • Quickly understand the data and photos needed to complete your listing and profiles with the Profile Optimization feature. 
  • The Reputation Management feature allows you to monitor, read, and respond to reviews on multiple sites from a single dashboard. 
  • You can enhance your local listings and improve conversion rates by adding special offers, store hours, etc. 
  • Also, measure and track how users found you online, including driving directions and phone searches. 


Moz Local has 3 pricing plans. They are: 

  • Lite plan: Costs $14 per month per location. It includes listing management, automated location data distribution, data cleansing process, etc. 
  • Prepared plan: Costs $20 per month per location.  It includes everything from the lite plan, to reputation management and social posting. 
  • Elite plan: Costs $33 per month per location. It includes everything from the prepared plan and additional directories submission. 

9. GeoRanker

GeoRanker To Get Unlimited SERP Data

GeoRanker provides all the data you need for your business. You’ll get unlimited paid and organic in real-time via its high-volume API for any search engine in any location. For example, it offers Google’s, Bing’s, and Baidu’s SERPs, YouTube, and other search engines on both mobile and desktop. 

In addition, with the Data Mining feature, get customized data services from tailor-made data solutions with specific requirements. This helps in advanced data clearing, parsing, or building machine learning algorithms. 

Key Features:

  • You can check your keyword ranking via its real-time Local Rank Tracker
  • Obtain SERP data with maps, snippets, local packs, etc., with real-time REST API to scrape rich Google search engine results. 
  • Easily find map results for your keyword in any location. 
  • Get unlimited expert tech support ranging from advice to coding. 


GeoRanker is a premium local SEO tool. It comes with 3 pricing plans. 

  • Pro plan: Costs $99 per month with 10,000 monthly credits. It also includes 100 results, 50 projects, 100keywords tracked, 50 locations per the report, and more. 
  • Agencies plan: Costs $249 per month with 50,000 monthly credits. It also includes everything front the pro plan with 3 training sessions, advertisers’ competition analysis, etc. 
  • Enterprises plan: Costs $490 per month with 120,000 monthly credits. It includes everything from the Agencies plan, website ranking tool, keyword density, and more. 

Don’t know how to get started with a website? Then, go through our step-by-step guide on how to create a website from scratch. Recommended for beginners!


That’s all! These are some list of the best local SEO tools and software. We hope it was fruitful for you. 

Also, consider using fewer SEO tools appropriate for your business needs. Because using a lot of tools simultaneously can make your website perform slowly. 

Besides, if we’ve to recommend it, then we’ll go with Rank Math because of its composition of several tools. Also, with its Rank Math Local SEO module, you can easily grow and list your business locally. 

If you have any further queries about the best local SEO tools and software, then please leave a comment below. We’ll try to get back to you as soon as possible. 

Look at our article on the best AI SEO software tools and best WordPress speed optimization plugins and tools

Also, if you like this article, then please share this article with your friends and colleagues. 

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