WordPress vs Wix

Are you trying to compare WordPress vs Wix? Wondering which platform is better for site-building? We’ll guide you through this article.

You’ve heard of popular platforms like Wix, Squarespace, Medium, etc for blogging and creating websites. All of them have a lot in common and many differences too. Which one is right for you depends on what’s important to you!

In this article, we’ll compare two popular site-building platforms Wix vs WordPress. So, you can pick the better one. Let’s get started.

Why Wix and WordPress for Your Site?

Building a website has never been easy, but these days the process is a lot simpler than it used to be.

While WordPress is the world’s most popular website and blog creation tool, that doesn’t mean it’s the only way to make a website. In recent years, we’ve seen the rise of beginner-friendly website builder Wix.

Wix and WordPress are both superb options for everyone from beginners to experienced developers. With a lot of similarities, these platforms are pretty much different from each other.

Before we get started it should be mentioned that there are two versions of WordPress. The self-hosted WordPress.org and the fully hosted WordPress.com. This article compares Wix specifically to the self-hosted WordPress.org.

Read our entire article on WordPress.com vs WordPress.org to know more about these two platforms.

WordPress vs Wix for Blog

Both platforms can be used to create a blog. But, let’s take a look at which platform wins over each other.


Blog Site of Wix
Wix Blog

Blogging with Wix isn’t very complicated. Starting a blog only takes a few minutes. It’s user-friendly with standard blogging features. Similarly, you can add media to your blog posts, organize them with tags and categories, and schedule them. It also lets you blog directly from mobile devices.

This platform lacks some features like post backdating, featured images, and creating private posts. Also, Wix doesn’t include a great commenting system. It uses Facebook comments which don’t look clean.


Blog site of WordPress
WordPress Blog

WordPress is an advanced blogging tool with a rich set of features. It allows categories, tags, and presents blog content in a more flexible way. Also, you can set your post to public, private, or password-protected views.

This platform provides a native commenting section that is missing in Wix. It has a new block editor ‘Gutenberg‘ which allows creating beautiful layouts for blog posts. WordPress makes the best blogging platform to get started in earning money also.


WordPress is far better than Wix when it comes to blogging. Wix only comes with the basics of blogging and lacks most of the features required for blogging.

Besides WordPress and Wix, there are other best free blog platforms as well. You can also use them.

How much do Wix and WordPress cost to use?

Wondering how much Wix and WordPress costs! Here is the detail of what Wix and WordPress will cost to you.


Wix is free for basic site-building and web hosting. This free plan allows you to create a simple basic website. With this plan, Wix ads are included on the website and custom domain names cannot be used.

With a premium plan, you can use a custom domain name for your site and also remove Wix ads. You can also add apps from the Wix market. It gives different storage and bandwidth limitations.

Wix plan starts at $13 per month which includes free hosting, domain name, an ad-free site. If you choose an unlimited plan, then it costs $17 per month. This plan is good for large projects with no bandwidth limit and 10GB storage capacity. The business plan costs $23 per month. It’s one of the cheapest eCommerce plans where you can sell products online.


WordPress software is free for anyone to use. It offers thousands of themes and plugins available for free. 

The main costs of making a WordPress site are custom domain name charges, hosting fees, premium themes and plugins, and other maintenance services.

A domain name costs around $10- $12/year. The hosting service is available for an average of $50/year at the cheapest. This can cost up to $60- $300/year if you choose a quality host. 

For premium themes and plugins, several factors affect the cost. It’s quite difficult to explain the exact cost number. However, the price can range from $10- to $1000+.These costs may be annual or one-time fees.

We recommend you to check our guide on what is a domain and web hosting to understand more about them.


WordPress is a winner here. Premium plans are only essential for better functionality, support, and design. WordPress has more plans than Wix. Wix is more expensive than WordPress.

Wix vs WordPress SEO friendly

SEO is an important factor for any website. Both Wix and WordPress have SEO functions, tools, and plugins that help to optimize SEO better. So, find out which is better for you!


Wix makes it easy to optimize SEO through different in-built tools. Recently Wix has launched the Wix SEO wiz tool which helps to choose keywords and create a step-by-step plan for your site. You can also add images, meta descriptions, headers, custom URLs, etc. to your post.

Other tools for SEO optimization are Site Booster, Google Analytics, Mobile Optimization, etc. They also help to enhance your site. You can also purchase SEO apps from the Wix market.

With the free plan of Wix, it doesn’t allow custom domain names. This makes it hard to rank it on search engines.


WordPress software is already very optimized with its default plugins and themes. It has the best SEO foundation of any CMS. WordPress also allows users to add images, meta descriptions, custom URLs for your post.

Some of the plugins which can be used to optimize your WordPress site are – Yoast SEO, Rank Math, All in One SEO, etc. These plugins offer suggestions for choosing keywords, optimizing meta descriptions, creating text, adding links, readability of content, etc.

Hence, WordPress allows clean code, fast loading, mobile responsive themes which gives high SEO ranking.

To know more, you can see our articles on what is SEO.


Wix makes beautiful sites and has its SEO function and tools but when it comes to SEO WordPress is a clean Winner.

Which is an Easier Platform, Wix, or WordPress?

Wix and WordPress are designed for the ease of developers. Both platforms are easy to handle in their way. Let’s look and decide which platform meets your needs.


Getting Started with Wix
Wix Homepage

Wix makes it easier to get started. You can simply log in to Wix and create a website using chosen templates. You don’t need to know any coding language.

Similarly, Wix makes it easier to customize a website using the drag-and-drop interface. You simply have to drag and drop images, videos, buttons, etc on your webpage. Similarly, Wix is also called WYSIWYG(What You See is What You Get)builder. This builder lets you see what a website will look like on a user’s screen while the website is being created.

Beginners will find this platform a bit easier to set up and get started than WordPress.


Getting Started with WordPress
WordPress Homepage

Getting started with WordPress is a bit different than Wix. It needs to be installed on your web server before creating a website. After installation, it’s time to set up WordPress.

There are several themes and plugins to choose which make customization easy. But these plugins and themes must be installed and configured. This might be a little complex for beginners but with advanced users, this won’t be a problem.

But, if you are a beginner you need a small learning curve for WordPress.


Wix is the winner here. Anyone with no technical skills can start building their website. Also, you don’t need to spend much time learning this platform. With WordPress, users must have some sort of technical knowledge and must understand the WordPress basics.

Apps and Plugins:  Which Has More & Better Plugins?

Both apps and plugins add new features and functionality to your site. Wix uses apps and WordPress uses plugins. Let’s check which platform does this better.


App Market of Wix
Wix App

Wix offers 300+ powerful apps that can be added to your website. These apps provide powerful services and features that can enhance the website and grow your business.

Most of these apps are free and some require paid plans. These apps are fully managed and you don’t have to worry about installation. With the Wix app, you can add a contact form, gallery, social media icons, email marketing, and so on.


Plugin Store of WordPress
WordPress Plugin

WordPress has thousands of free plugins to use. With plugins, you can add that missing feature to your site and extend your WordPress site’s functionality.

To get started with plugins, you need to install them on your WordPress site. These plugins are free to use and some required paid plans also. Also with these plugins, you can create a contact form, sell online products, design eCommerce sites, and many more. It has more than 59000+ plugins in the WordPress Plugin Directory.


The Wix app market is growing rapidly and also easier to set up. However, WordPress still can’t beat Wix. WordPress has a solution for everything which Wix cannot provide. As compared to WordPress, the number of apps in Wix is less in number.

eCommerce – Which is Better for an Online Store?

With both Wix and WordPress, you can set up an online store. Let’s compare Wix vs WordPress when it comes to eCommerce.


Wix eCommerce Store
Wix eCommerce Store

Wix has built-in eCommerce functionality. It offers more than 200+ templates to customize the online store. You can easily sign up for Wix and choose a dedicated eCommerce plan and everything necessary to sell online is ready.

The eCommerce plan of Wix comes with a great range of sales tools. With a simple drag and drop editor, eCommerce websites can be built. Also, there are no limits on the number of products which you can sell in your store.

Users cannot run their eCommerce store on a free plan. Wix also has limited payment options and functionality.


Demo Site of WordPress eCommerce
WordPress eCommerce Store

With WordPress, it is easy to create an online store with plugins. The eCommerce plugin is free to install. They only require some additional costs like transaction fees.

WooCommerce plugin is the most popular plugin which creates beautiful product pages and gives full control of your store. It also provides several options to accept payments. This plugin is very straightforward to install and set up.

From simple adding and managing products to advanced stock control, Woocommerce handles all by itself. Similarly, it has a large number of themes and addons options available.


WordPress is better for eCommerce than Wix. WooCommerce plugin provides an impressive, fully functional online business. Wix built-in eCommerce function is great for small stores.

Besides Wix and WooCommerce, there are many eCommerce platforms where you can make an online shop.

Maintenance and Security – Which is Easier to Maintain?

Wix and WordPress both are secure platforms but which of them is easier to maintain! Let’s check it out.


Wix is a fully hosted site builder that automatically manages everything. You don’t need to worry about the security of your website.

Wix will secure your site using an SSL certificate. This builder also provides regular updates on your site. It ensures that Wix software is always up-to-date, running smoothly, and performing. Wix apps are also professionally designed and updated regularly.


WordPress is also a secure platform. It’s a self-hosted platform thus maintenance, performance, and security of the site must be handled by site owners.

Issues may arise when installing and updating plugins and themes. So it’s necessary to examine your plugins and themes regularly. WordPress, a security plugin can make your website secure.


Wix is the winner. You don’t have to deal with any security and maintenance of your site. Wix does it all for you. However, it’s not too difficult to maintain and secure websites with WordPress also. It’s just that all things must be handled by you and many developers might get it complicated.

Content Migration – Can you Move Content from One Web Host to Another?

Moving content from one web host to others is possible in both Wix and WordPress. But how do these migrations differ from each other? Let’s see:


Wix doesn’t give an easy option to move content to another web host. There is no direct way to migrate content from Wix to others.

However, Wix can export content to WordPress using the manual method. This can be done by importing posts in XML format. Also, you’ll need to download content, images, videos, and other content manually.


Content migration with WordPress is quite simple. With the migration plugin, you can easily manage the transfer.

WordPress uses plugins to migrate content to another site. You can use free plugins like Duplicator, Updraftplus, etc. With the WordPress migration plugin, you can move themes, plugins, and other settings.


WordPress is a clear winner here. It gives an easy option to migrate content to another site as compared to Wix. Wix is quite difficult at moving content away.

Pros and cons of Wix and WordPress

Both Wix and WordPress have their pros and cons. Let’s look at each of them.

Pros of Wix

  • Wix makes it easier to manage your website all within Wix.com. You don’t need to install any software on your web server.
  • Wix’s initial setup is easy and quick. Anyone with no technical skills can easily get started with Wix.
  • Wix is a fully-hosted platform so you don’t have to deal with security, maintenance, and software updates.
  • Wix has a drag-and-drop site-building feature.
  • Wix has dedicated customer support via email, phone, and live chat.
  • Wix offers an app market that provides hundreds of apps that you can add on your site. Also, you don’t have to install plugins and themes.

Pros of WordPress

  • WordPress is a great and popular content management system. You can easily move through page and content.
  • WordPress is a free and open-source platform. Anyone can use, study, and modify it as per their needs.
  • WordPress has thousands of themes and plugins available that you can add to your site.
  • WordPress offers great SEO plugins that optimize content, meta tags, keyword focus, etc.
  • WordPress sites are mobile-friendly. You can view your site on any device i.e. smartphone, tablet, desktop, etc.
  • WordPress provides the best eCommerce site which makes it easier to make sales.

Cons of Wix

  • Wix doesn’t give full control of your site. Customization options are limited as per their rules.
  • Wix may not be suitable for a large website.
  • Wix has a free plan but includes many limitations and their ads on your site.
  • Templates can’t be changed once the site is built.
  • Wix has only limited features and functionality.
  • Content migration is difficult in Wix.

Cons of WordPress

  • WordPress setup can be challenging for those who have no experience in web development.
  • Plugins must be installed for additional features. Most of these enhancing features and tools have a price.
  • WordPress contains some unnecessary code that slows the speed of the site.
  • Must follow WordPress framework rules. There’s no full control for developers.
  • Third-party plugins and themes may bring conflicts to WordPress sites.
  • Custom layouts may be hard to use if you are a beginner in WordPress.

WordPress vs Wix – Final Thoughts!

Wix and WordPress is very personal choice. Both have equal pros and cons and enable you to create stylish and user-friendly websites. The decision on Wix vs WordPress is based on the needs of the project, user experience, and budget as well.

Wix is right if you don’t have technical knowledge of web development. It’s an easy-to-use platform with no coding requirement. Wix has something for everyone from templates to eCommerce stores. Also, Wix offers an app market that can take your site to the next level.

WordPress is right for those developers who are technically strong and want a powerful and flexible website. For people looking to build a reliable and easy scalable website WordPress is the best choice.


And that’s a wrap!

We hoped this article helped you distinguish the differences between Wix and WordPress.

Think about what you want to achieve with your website and use that to make your decision on Wix vs WordPress. Make sure you review all these comparisons and then decide which platform is better for you.

You may like our article on WordPress vs Weebly and WordPress vs Ghost.

Which platform will you choose when it comes to Wix and WordPress debates? Share your thoughts in the comment section below.

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