16 Best WordPress Popup Plugins for 2025 (Free + Paid)

Are you in search of the best WordPress popup plugins? If yes, then here we go.

Adding popups to your site is an excellent way to engage your visitors. Precisely, you can display important notices, welcome messages, or signup forms. In addition, displaying any offers and special services on your website is much easier with popups. 

Luckily there are tons of WordPress popup plugins in the market. However, choosing one from a bunch can be rather hectic. Don’t be concerned!

In this article, we’ve brought you the handpicked list of the best WordPress popup plugins. Learn about them and pick the most suitable plugin for your website.

So, let’s begin!

What is Popup Plugin and Why Do You Need Them?

Popup plugins are a powerful tool for website owners looking to improve their website’s performance. Using this tool, you can increase engagement, conversions, and revenue. 

A popup plugin is software that allows you to create and display modal windows or popups on your website. Also, use these popups for various purposes, like promoting a special offer or gathering email addresses for a newsletter. It helps to display important information to your visitors.

There are many benefits of using the popup plugin. Let’s take a look at them!

• It helps to highlight specific calls to action and offers to increase conversions.
• You can create custom landing pages for new visitors.
• Collecting user feedback and survey responses will be easier using popup forms. 
• Also, easily offer special promotions and discounts to encourage sales and sign-ups.
• Displaying social proof, such as customer testimonials, to build trust and credibility quickly. 
• You can promote events, webinars, and time-sensitive content to increase attendance and engagement.
• It allows you to show targeted and personalized messages based on user behavior and conditions.
• Able to display important information like cookie notifications and General Data Protection Regulation (GDPR) consent.
• Also, easily display location-based information like maps and addresses.

With these many advantages, you may want to start using a popup plugin on your WordPress website. Isn’t it?

So, let’s see how to pick one from the best popup WordPress plugins. 

How to Choose the Best WordPress Popup Plugin?

Before moving toward the list, there are a few things to consider. So that you can select among the best WordPress popup plugins.

• Popup Builder: The plugin you choose should have a user-friendly builder that allows you to create and customize popups easily. 
• Popup templates: Look for a plugin that offers a variety of pre-designed templates that you can customize to match your website design. This way, you don’t need to make popups from scratch. 
• Campaign types: The plugin you select should support different campaigns, like exit-intent popups, timed popups, and scroll-triggered popups.
• Responsive: Always look for responsive plugins that work well on desktop and mobile devices.
• Supports email marketing services: If you plan on using popups for email marketing, then ensure that the plugin integrates with your email marketing service provider.
• Multilingual: Lastly, look for a plugin that supports multilingual popups. This will help you to reach potential visitors on the global market. 

To get more detailed insights, read our guide on how to choose a WordPress plugin. 

16 Best WordPress Popup Plugins for 2025

These are the best WordPress popup plugins you can find. Each plugin contains features and pricing plans, so carefully select a plugin. Now, let’s move on!

1. Popup Builder by OptinMonster 

Popup builder by OptinMonster is one of the popular WordPress plugins for adding popups to your website. It’s an easy-to-use popup maker that allows you to create stunning popup campaigns and email subscription forms. 

You can also add sticky header bars on your website, like a hello bar and gamified spin-a-wheel opt-n forms in a minute. In addition, display a free shipping notice, website announcement alert, etc., on your website. 

Additionally, convert abandoning visitors into subscribers and customers with OptinMonster’s exit-intent popup technology. You can combine this with Onsite retargeting to show different popup messages to the new visitor. 

Key Features:

• Offers mobile popups, so your marketing will look great on all devices. 
• Easily create custom popups to grow your email list, and coupons, with Lightbox Popups. 
• With Slide-in Popups, build a scroll box popups that’ll slide out from the bottom of the screen. 
• Display custom popups for specific pages or sections of your website. 
• Also, show unique popups based on your user’s past behaviors. 

Pricing: 

You can quickly get this plugin from the official plugin directory of WordPress.org for free. Also, easily install this plugin from your WordPress dashboard. 

However, you must purchase its premium version to access more advanced features. 

• Basic Plan: Costs $7 per month billed annually. Get to use on 1 site, 2,500 pageviews, Lightbox popups, floating bard, inline forms, etc. 
• Plus Plan: Costs $19 per month billed annually. You’ll get everything from the basic plan, use on 2 sites, and more. 
• Pro Plan: Costs $29 per month, billed annually. Including unlimited subscribers, use on 3 sites, countdown timers, smart tags, etc. 
• Growth Plan: Costs $49 per month billed annually. You’ll get to use on 5 sites, coupon wheel campaigns, geolocation targeting, custom branding, etc. 

2. Popup Maker 

Popup Maker is a WordPress plugin that helps to create popups for opt-ins, lead generation, and more. This plugin allows you to easily create opt-in email popups, content upgrade popups, and more. 

Besides, it comes with multiple ways to trigger a popup to open. For example, it opens automatically or clicks a button to open. Also, you can open a popup when a form is submitted to your website. 

Also, the Exit Intent features can let your visitors open a popup when they are about to leave your site. Or open when someone is scrolling down your page with Scroll Trigger features. 

Key Features: 

• It easily integrates with all of the popular WordPress form plugins like Ninja Forms, Gravity Forms, etc. 
• With its popup editor, build any content you can imagine.
• Plus, control the size, position, animation, and more easily. 
• It allows you to target exactly who will see your popups with its conditions features.
• Also, manage how often your users will see the opus using cookies. 

Pricing: 

This plugin is easily available on the WordPress.org official plugin directory for free. 

Some of the above-mentioned features are from its premium version. Get the pro version from its official website. 

• Start Plan: Costs $49.50 per year for single site usage. It includes email platform integrations, leave notices, video popups, etc. 
• Grow Plan: Cost $99.50 per year with 3 site usage. It includes scheduling, scroll-triggered popups, popup analytics, etc. 
• Optimize Plan: Costs $149.50 per year with 5 site usage. It includes easy digital downloads, Exit-Intent, Geotargeting, and more. 

3. Elementor Popup Builder

If you want to create unlimited popups, then Elementor Popup Builder is one for you. It enables you to create professional popups for their websites visually. Also, it provides a wide array of designer-made popup templates, such as lead generators, promotions, and sales. 

Moreover, it allows you to match the design of the popups to your website’s brand. As a result, it’s useful if you aim to increase conversions, collect leads, or promote sales using popups.

Key Features:

• It has various designer-made popup templates, such as lead generators, promotions, and sales.
• Ability to match the design of the popups to the website’s brand.
• It offers the option to make popups appear after a visitor views a certain number of pages.
• You can show popups at the right moment to catch visitors’ attention.
• It also allows you to choose where to include the popup on the website. 

Pricing:

Elementor is a freemium WordPress plugin with both free and premium versions. However, you can get the Elementor Popup Builder on the premium, Elementor Pro plans only.

All the premium price options of Elementor except the Essential plan contain the popup feature. The pricing plans are:

• Advanced Solo Plan: $6.58/month, all Essential features with popup builder and other features for 1 website usage.
• Advanced Plan: $8.25/month, all Essential features with popup builder and all Advanced Solo features for 3 websites usage.
• Expert Plan: $16.58/month, all Essential features with popup builder, and al Advanced plan features for 25 websites usage.

4. Otter

Otter Gutenberg Blocks is a collection of blocks you can use within the Gutenberg editor. Using this plugin, add various features to a WordPress website. For example, one of the blocks in this collection is the Popup Maker block.  

Using the popup block, create and display popups on your website using the Gutenberg editor. Moreover, it allows you to create professional-looking popups and customize them to match the design of your website. 

Key Features:

• Create popups made from any other block available in the Gutenberg editor.
• Easily display content in beautiful popups with customization options like CSS, animations, etc. 
• Easily choose where to include the popup on the website.
• Choose how to show popups to catch visitors’ attention immediately.
• You’ll have the option to set when the popup should appear. 
• It allows you to customize how the popups can be closed.

Pricing:

Otter comes in both free and premium versions. The free version is available on the official plugin repository of WordPress.org. 

However, you need to buy the premium plan from its official website. 

• Personal Plan: Costs $69 per year, ideal for getting started. It includes 30+ blocks and extensions, an enhanced popup block builder, and more. 
• Business Plan: Costs $99 per year, best for growing business. It comes with 5 site usages and everything from the personal plan. 
• Agency Plan: Costs $149 per year, best for freelancers and agencies. It includes access to templates cloud, unlimited site usage, and everything from the business plan. 

5. Popup Domination

Popup Domination is one of the most popular WordPress plugins that assist you in increasing email subscribers by using high-converting popups. This plugin provides a range of features to aid you in creating effective popups and displaying them in a way that maximizes conversions.

Moreover, one of the standout features of Popup Domination is the built-in analytics. This feature allows you to track the performance of your popups in real time. Thus, enabling you to identify which popups are working well and which ones require improvement. 

Also, you can determine how many people are seeing your popups, clicking on them, and how many are subscribing. This information is crucial in optimizing your popups and increasing conversions.

Key Features:

• Ability to choose where to include the popup on the website.
• Display popups based on time, page views, scrolling the page, and visitor triggers.
• It has built-in analytics to track the performance of popups in real time.
• You can split-test your popups against each other to boost conversion further. 
• OneClick Popups feature to show popups when someone clicks an object or text.
• Make it GDPR-friendly popups with the option to add consent tick boxes.

Pricing:

This premium WordPress popup plugin is available on its official website. It comes in 3 pricing plans:

• Starter Plan: Costs $45 per year with 10,000 views. 
• Standard Plan: Costs $228 per year with 30,000 views.
• Plus Plan: Cost $348 per year with 100,000 views. 

6. Popup Builder

​Popup Builder is a versatile WordPress plugin designed to help website owners create engaging and high-converting popups with ease. It offers a user-friendly interface that requires no coding skills, making it accessible for both beginners and experienced developers.

The plugin supports multiple popup types, including image popups, HTML popups, and subscription forms, catering to diverse marketing needs.

With a variety of popup types and extensive customization options, Popup Builder enables you to effectively capture leads, promote content, and boost sales. ​

Key Features: 

• Customize the appearance of each popup by adjusting backgrounds, borders, overlays, and colors to align with their brand identity.
• Display popups based on user behavior, specific pages, or referral sources to ensure relevant messaging.
• Easily connect with popular plugins and services like WooCommerce, MailChimp, and Contact Form 7 to enhance marketing efforts.
• Tailor the look and feel of popups by adjusting backgrounds, borders, overlays, and colors to match your brand identity.
• Design popups without any coding knowledge, thanks to an easy and accessible interface.

Pricing:

Popup Builder is a freemium WordPress plugin. You can download the free version right from your WordPress dashboard.  

Meanwhile, you can also upgrade to the premium version to get all the pro extensions which is available at the following pricing schemes:

• Starter: $49.95 per year for 2 website licenses.
• Business: $89.95 per year for 10 website licenses.
• Agency: $145.95 per year for unlimited website licenses.

All the above-mentioned plans come with 1-year unlimited support and 1-year unlimited updates.

7. TrustPulse 

TrustPulse is a FOMO (Fear Of Missing Out) and social proof notification WordPress popup plugin. It uses a visual builder to create pops, making it easy for you to design and customize without coding knowledge. 

Also, it allows you to create and display social proof notifications, like FOMO popups, on your website. So, you can use this plugin to boost your online store, increase signups on your membership sites, etc. 

Key Features:

• You’ll get a live stream of any action on your website, including WooCommerce sales, membership site signups, etc. 
• It provides On Fire social proof notifications to display how many people are taking action in the given period.
• Ability to show social proof notifications to the right people at the right time with advanced targeting and timing control.
• Create attractive popups with flexible design options to match your website’s design. 

Pricing:

TrustPulse is a freemium WordPress plugin with both free and paid pricing plans. You can easily get the free plugin from the WordPress.org plugin repository.

Also, you can get its premium plugin from its official website. It comes in 4 pricing plans:

• Basic Plan: Costs $5 per month, billed annually. You can use it on 1 site, including 2,500 unique visitors and more. 
• Plus Plan: Costs $10 per month, billed annually, usable on 2 sites. It includes everything from the basic plan, unlimited campaigns, standard support, and more. 
• Pro Plan: Costs 19 per month billed annually. You can use this on 5 sites, including page-level targeting, position control, etc. 
• Growth Plan: Cost $39 per month billed annually, usable on 10 sites. It includes unlimited supported campaigns, action messages, analytics notifications, etc. 

8. Convert Pro

Convert Pro is the #1 email opt-in and lead-generation WordPress plugin. It has a highly efficient and easy editor that helps you create an attractive popup or opt-in form. Using this, you’ll be able to convert your visitors into leads, subscribers, and customers. 

Moreover, it comes with content/post-trigger features. This feature helps to display a message as soon as a visitor reaches the end of the page or post. Making sure that you’ll never lose a visitor to your website. 

Key Features:

• It offers a Welcome Trigger feature to display a message within a popup or opt-in form as users visit your website.
• Also, display the right message at the right time with Well timed Trigger option. 
• Showcase an engaging message that appears precisely when visitors are about to leave your website. 
• Show the popup message if the visitor remains inactive for a certain period of time. 
• Able to present a message at the precise time when a user reaches a certain level on your website’s page.

Pricing:

This premium WordPress plugin is available on its official website for 2 pricing options. They are $89/year or $349 as one-time payment fee.

9. Icegram 

Icegram is a popup, opt-in, call to action, and promotion WordPress plugin. Overall it’s one of the best WordPress marketing and popup plugins that helps you to grow your email lists seamlessly. 

Besides, it also has a popup builder that helps you to convert your website’s visitors into potential leads. It offers 50+ free high-converting popup templates and action bar themes. Therefore, build unlimited popup campaigns with the pre-built template and marketing headline copy suggestions easily.  

Key Features:

• Welcome or direct your visitors with the header and footer popup elegantly. 
• It has mobile responsive image popup templates and themes. 
• You can create unlimited popups and lead acquisition campaigns. 
• Also, it comes with tons of eye-catchy popup animations. 
• Completely compatible with WordPress multilingual plugins. 

Pricing: 

This plugin is free on the WordPress.org official plugin directory. You can directly install it right from your WordPress dashboard. Also, you can download it from the official website.

Moreover, there are 2 premium price options also available. Let’s learn about them below:

• Pro: $129/year, user behavior targeting, badges, inline message, and all free features.
• Max: $229/year, 3 websites, all Pro features, sidebar, overlay, and more.

10. Thrive

Thrive is a powerful WordPress plugin that facilitates the building of your mailing list faster. This plugin combines every type of opt-in form you need for your website. Also, it provides you with a simple drag-and-drop editor to create the perfect pop-up every time. 

One of its most notable features is the ThriveBox. It’s a type of PopUp Lightbox that enables the creation of fully customizable, engaging, and attention-grabbing opt-in forms. In addition, you can easily configure popups to display on specific pages or at specific times. 

Key Features:

• Ability to add a range of lead generation forms like ribbon, slide-in, and two-step opt-in forms. 
• Also, it allows you to add popups on specific pages, posts, or categories.
• Plus, set the trigger for forms to appear like exit-intent, timed delay, scroll-triggered, etc.
• It allows you to conduct A/B testing of your forms to find the highest converting versions.

Pricing: 

You can get this premium theme from its official website for $299 per year or $149 quarterly. This plugin also offers a 30-day money-back guarantee if you’re not satisfied. 

11. HubSpot

HubSpot is a powerful tool that enables you to create and design forms and popups for your website. Using the plugin’s drag-and-drop builder, quickly and easily customize forms and popups in just a few minutes. 

Additionally, the plugin seamlessly integrates with most WordPress form and popup builders. Therefore, continue using the popup builder while still benefitting from the features of this plugin. Hence, it’s an excellent choice if you want to streamline lead generation, feedback gathering, and promotional efforts on your website.

Key Features:

• It has built-in analytics to understand how your popups are helping grow your business. 
• Seamless integration with other WordPress forms like Gravity Forms. 
• Easily create lead capture popup forms that collect information from visitors, including name, email, and other contact information. 
• Allows you to set targeting options for popups, like only showing the popup on certain pages or types of visitors.

Pricing: 

This freemium plugin is available on the free and premium plans. The free plan is downloadable from the WordPress.org plugin directory and its official website.

Whereas the premium popup builder function is in the Marketing plan of HubSpot. For individuals and small teams, there are the following price options available:

• Starter: $15/mo billed annually, $20/mo billed monthly, 1000 marketing contacts, and more.
• Professional: $800/mo billed annually, $890/mo billed monthly, 2000 marketing contacts, etc. 

12. Green Popups 

Green Popups is one of the best WordPress popup plugins that enables you to design your unique multi-layers animated popups. Also, it provides more than 200 professionally designed, ready-made popup templates from its library. So you can choose one for your website if you don’t want to build it from scratch. 

Moreover, this plugin provides multiple options for displaying popups on a website. For instance, you can trigger popups on page load, exit intent, scrolling down, user inactivity, or when AdBlock is detected. Additionally, it allows you to incorporate any popup as a part of post/page content or as a sidebar widget. 

Key Features:

• It has an advanced targeting system that adjusts how and where to display popups. 
• Raise a popup if visitors click certain elements on your website, like menu items, buttons, links, etc. 
• You can embed a popup as an inline contact form into any page content using shortcode,  HTML, or PHP code. 
• Able to lock access to certain links on your website using a LinkLocker popup.
• It integrates well with email verification services like Clearout, Email List Verify, Email List Validation, etc. 

Pricing:

This premium popup WordPress plugin is available at ThemeForest.net marketplace at $21 with 6 months of a regular license. Also, get the extended 12 months of support with an extra $6. 

13. Hustle 

Hustle is a comprehensive marketing plugin designed to enhance lead generation and boost conversions on WordPress websites. Developed by WPMU DEV, it enables users to create customizable popups, slide-ins, and opt-in forms with ease.

With a variety of pre-designed templates, Hustle simplifies the process of engaging visitors and expanding mailing lists.

Moreover, its performance tracking tools provide valuable insights into campaign effectiveness, aiding in continuous optimization. Whether you’re aiming to grow your mailing list or promote specific content, Hustle offers a versatile solution tailored to your marketing needs.

Key Features:

• Set intelligent display conditions based on specific pages, visitor devices, geographic locations, and referral sources to reach the right audience.
• Flexible design settings ensure that marketing modules are visually appealing across all devices, with options for colors, animations, and layouts.
• Activate popups and slide-ins based on user behavior, including time spent on page, scrolling depth, and exit-intent cues, to engage visitors effectively.
• Access a wide range of designer-made templates suitable for various campaigns, such as promotions, newsletters, and special announcements.
• Advanced targeting and behavior triggers, such as time on page and exit-intent, enable precise audience engagement.

Pricing: 

Hustle offers both free and premium versions. You can download the free version right from your dashboard.

Meanwhile, to access its all features without any restrictions, then you need to upgrade to the premium version which costs you the following prices:

• Basic: $3/month for 1 site license. Plus, 5 GB CDN, 5 GB backup storage, and 24/7 WP Support.
• Standard: $5/month for 3 site licenses. Plus, 10 GB CDN, 10 GB backup storage, and 24/7 WP Support.
• Plus: $10/month for 10 site licenses. Plus, 20 GB CDN, 20 GB backup storage, and 24/7 WP Support.
• Premium: $20/month for unlimited site licenses. Plus, 50 GB CDN, 50 GB backup storage, and 24/7 WP Support.

14. Brave 

Brave is one of WordPress’s most powerful and intuitive conversion widget builders. Using this plugin, you can visually create popups, lead generation forms, sticky bars, etc., in a minute. It also comes with 10 elements like buttons, images, form, etc., that you can easily drag, drop, and customize. 

Besides, it comes with many robust features, like Advanced Forms. This feature allows you to easily create newsletter opt-in popups, contact form popups, etc., within minutes.  Also, increase your WooCommerce revenue with up-sell, cross-sell, and related-products popups. 

Key Features:

• You can customize the display frequency of the popups. 
• Easily find out which popup brings more conversions with the built-in analytics. 
• Ability to set who will see the popup, when, and where. 
• Also, create a multi-step popup that links to each other and displays different forms based on the user’s selection. 
• Able to add unlimited form fields to your popups. 

Pricing:

This popup plugin is available on both the free and premium versions. Get the free version from the official plugin depository of WordPress.org. 

You need to buy the pro version from its official website. It comes in 3 pricing plans:

• Brave Pro Plan: Costs $59 per year for a single website. It includes unlimited campaigns, 200+ conversion widgets, multi-step campaigns, etc. 
• Brave Mega Plan: Costs $99 per year for 10 websites. It includes a multi-step form builder, A/B testing, advanced tracking, and more. 
• Brave Ultimate Plan: Costs $199 per year for 100 websites. It includes advanced targeting, campaign scheduling, a built-in asset library, etc. 

15. Sender 

Sender is a newsletter, SMS, and email marketing automation plugin for WordPress. Also, you can design dynamic popups and forms to attract leads. With its email and SMS features to guide them through the buying process. 

Additionally, its popup and newsletter signup form builder allows you to create custom, branded designs easily. Also, it offers a variety of premade layouts to help you quickly design your eCommerce popup.

Key Features: 

• It allows you to create unlimited popups and forms for your website. 
• Offers customizable design options for signup forms and popups.
• Also integrates well with email marketing and SMS messaging features.
• You’ll be able to target specific pages or posts for form or popup display.

Pricing:

This freemium plugin is available on free and premium pricing plans. Get the free version from the official WordPress.org repository. 

For the premium version, you need to buy it from its official website. It’s available in 3 pricing plans:

• Standard Plan: Costs $7/month billed yearly for up to 30K emails. It includes senders’ branding, sms campaigns, and more. 
• Professional Plan: Costs $14/month billed yearly for up to 60K emails. It includes everything from the standard plan, Google analytics tracking, SPAM check, etc. 
• Enterprise Plan: This is a custom pricing plan when you need to contact the Sender’s team. It includes everything from the professional plan, unlimited emails, a dedicated success manager, and more. 

16. FireBox

FireBox is a WordPress popup builder plugin that boosts the conversion rate for your website. Using this plugin, you can convert your website visitors into subscribers with eye-catching popups. 

Additionally, this plugin is based on the Gutenberg block editor, which brings a whole new popup editing experience. With its blocks, you can add, rearrange, and style your popups without any coding knowledge. 

Key Features:

• It comes with pre-made popup templates and presets, so start in a few minutes. 
• Offers Zapier integration to sync your form submission with 5,000+ apps. 
• Also comes with several popup types like a floating bar, sticky bar, fullscreen popup, and slide-in popup. 
• You can display targeted popups based on the website visitor’s device, URLs, or locations. 
• It helps to detect visitor behavior and uses a smart trigger to display the right popup to the right person. 

Pricing: 

Easily get the free version of this plugin from the official plugin directory of WordPress.org. 

However, you must purchase the premium version to access more advanced features. It’s for 3 pricing plans from its official website. 

• Basic Plan: Costs €49, suitable for small businesses and publishers. You can use it on a single site with all the pro features. 
• Pro Plan: Costs €69, suitable for eCommerce sites and businesses. Able to use on 5 sites, it also includes Lightbox mode, page slide mode, popup style options, etc. 
• Growth Plan: Costs €109, suitable for marketing and web development agencies. You can use it on 10 sites, includes a close button style option, smart tags, import/export popups, and more. 

If you’re new to creating a website, then learn in detail from our full guide on how to create a website.

Conclusion

That’s all! We’re at the last part of this article on the best WordPress popup plugins. 

Hopefully, you agree with our list. Also, we hope you’re able to find some suitable WordPress popup plugins for your WordPress site.

If you’re confused, then we recommend using Popup Builder by Optin Monster. As it’s a powerful popup builder plugin with many robust features. However, all of the others are also top-notch.

Still in confusion? Then, you can comment below. We’ll try to help you to solve your dilemma.

Moreover, it’ll be of great help if you check out some of our blogs. They are the best WordPress animation plugins and the best WordPress contact form plugins. 

Lastly, share our post on your social media platforms. Also, follow us on Facebook and X for more posts like this.